Kingbaby
King Baby Studio is a privately held, founder-operated U.S. jewelry brand that designs and handcrafts .925 sterling silver jewelry, 10K gold pieces, limited-edition sculptural skulls, Japanese-made eyewear, and leather goods, sold directly to consumers via an owned Shopify storefront and 14+ flagship stores across the U.S. and China.
- Company typePrivate
- Founded2000
- HeadquartersSanta Monica, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kingbaby does
King Baby Studio is a privately held, founder-operated U.S. jewelry brand established in 2000 by designer Mitchell Binder. The company designs, manufactures, and sells handcrafted .925 sterling silver jewelry — including rings, bracelets, necklaces, chains, pendants, and earrings — alongside 10K gold pieces, limited-edition sculptural skulls, small leather goods, apparel, and a Japanese-made eyewear line assembled by master craftsmen in Fukui. Production is U.S.-based, with proprietary sterling silver formulations and a signature motif library (MB Cross, baroque skull, rose, heart, wing, card suits) that anchors brand identity.
The business operates as a direct-to-consumer retailer through an owned Shopify e-commerce storefront and a network of flagship stores: four U.S. locations (Santa Monica, Nashville, Caesars Palace Las Vegas, New Hope) plus over ten flagship stores in China — an unusual reverse-export footprint for a small U.S. maker. Pricing spans from $7 fragrance samples and $45-$100 accessories through a $145-$1,595 core jewelry band, to $3,120-$6,440 gold pieces and $16,500-$48,000 numbered sculptural skulls. The company offers Affirm and AfterPay installment financing on orders over $50 and uses Rebuy for product recommendations.
King Baby targets a horizontal consumer segment — jewelry enthusiasts drawn to a rock-and-roll aesthetic — split across men's, women's, skull/gothic collector, and heritage/heritage-occasion use cases. Sub-collections (High Roller, Wild West, Tattoo, Tools of Horror, Indian by King Baby, Music Collection, Rose Collection, Star of David) extend the brand's thematic breadth. The company is family-run (founder Mitchell Binder as designer, son Ben Binder as Director) with no disclosed external investors, funding rounds, or holding-company ownership. No revenue, headcount, or AI capability disclosures are present in the source material.
Kingbaby firmographics
Firmographics- Name
- Kingbaby
- Legal name
- King Baby Studio
- Website
- https://kingbabystudio.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- King Baby Studio is a privately held, founder-operated U.S. jewelry brand that designs and handcrafts .925 sterling silver jewelry, 10K gold pieces, limited-edition sculptural skulls, Japanese-made eyewear, and leather goods, sold directly to consumers via an owned Shopify storefront and 14+ flagship stores across the U.S. and China.
- Ownership category
- akta.pro rank
Kingbaby industry classification
Industry- Product category
- Handcrafted Designer Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)
Keywords
Where Kingbaby is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Kingbaby business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Jewelry Product Sales: One-time purchase model for handcrafted .925 sterling silver jewelry including rings, bracelets, necklaces, chains, pendants, and earrings. Products range from $7 fragrance samples to $48,000 sculptural art pieces. Also includes leather goods, wallets, accessories, apparel, and eyewear.
- Affirm Financing Partnership: Payment installment financing through Affirm for orders over $50, allowing customers to pay in interest-free installments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and fragrance ($7-$100) |
| Unit Pricing | Pay-as-you-go | Core sterling silver jewelry ($145-$1,000) |
| Unit Pricing | Pay-as-you-go | Eyewear ($425) |
| Unit Pricing | Pay-as-you-go | Luxury gold collection ($3,120-$6,440) |
| Unit Pricing | Pay-as-you-go | Sculptural art pieces ($16,500-$48,000) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Kingbaby product offering
Product offeringCore offering
King Baby Studio designs, manufactures, and sells handcrafted .925 sterling silver jewelry including rings, bracelets, necklaces, chains, pendants, and earrings, combined with semi-precious stones and leather. The brand also offers 10K gold fine jewelry, limited edition sculptural skull pieces, handcrafted Japanese acetate eyewear, small leather goods, apparel, and lifestyle accessories, sold through owned e-commerce and flagship retail stores in the USA and China.
Product overview
King Baby Studio® is a handcrafted designer jewelry brand offering men's and women's jewelry and accessories. The core product portfolio centers on .925 sterling silver rings, bracelets, necklaces, chains, pendants, and earrings featuring iconic motifs including skulls, crosses, hearts, roses, card suits, and wings. The brand also offers 10K gold fine jewelry, limited edition sculptural pieces, handcrafted Japanese acetate eyewear, small leather goods (wallets, card holders), wallet chains, apparel, and lifestyle accessories. Products are made in the USA with handcrafted quality, combining sterling silver with semi-precious stones (onyx, lapis, turquoise, tiger eye, labradorite) and leather. The brand operates themed sub-collections including Skull, Cross, High Roller (casino), Wild West, Gold, Box Link, Eyewear, and limited edition Sculptural Skull sculptures. Founded in 2000 by designer Mitchell Binder, the brand targets those seeking bold, rock-and-roll-inspired artisan jewelry with American craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Bracelets Handcrafted men's and women's bracelets in .925 sterling silver, featuring link chains, leather designs with semi-precious gemstone beads (onyx, lapis, turquoise, labradorite, tiger eye), and signature motifs including skulls, crosses, hearts, and roses.
- Rings Handcrafted sterling silver rings including stackable bands, signet rings, cuff rings, and statement pieces with motifs such as skulls, card suits, crosses, crowns, and stars.
- Necklaces Sterling silver necklaces featuring chain styles (curb, box link, paperclip, nautical), pendant necklaces with iconic motifs, and beaded designs with semi-precious stones.
- Pendants Sterling silver pendant pieces including card suit designs, skull motifs, crosses, hearts, roses, and sculptural elements worn on chain necklaces.
- Chains Sterling silver chain necklaces in various styles including fine curb, large curb, boat link, diamond link, infinity link, paperclip, safety pin, and nautical designs, available in various lengths.
- Earrings Sterling silver earrings including drop earrings, stud earrings, and hoop styles featuring skull, heart, cherry, and paisley motifs.
- Eyewear Collection Handcrafted sunglasses assembled by master craftsmen in Fukui, Japan. Frames are milled from Japanese acetate with custom precision hardware, gradient lenses with anti-scratch and anti-glare coating, and feature Baroque Skull laser engraving. Includes Las Vegas, Santa Monica, and Nashville models priced at $425 each.
- Wallet Chains Sterling silver and gold alloy wallet chains featuring infinity link, pop top, and skull motif designs for attaching to wallets.
- Small Leather Goods Handcrafted leather goods including bifold wallets, card holder wallets, and trifold wallets featuring sterling silver skull hardware, available in brown leather, stingray, and black finishes.
- Apparel
Quantifiable outcome
- Over 20 years in business since official launch in 2000
- +1 more outcomes
Companies that use Kingbaby
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Kingbaby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Kingbaby partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Japanese Eyewear Craftsmen (Fukui, Japan)minorEyewear manufacturing partnership with master craftsmen in Fukui, Japan. Japanese eyewear manufacturing maintains over 100 years of tradition in precision and craftsmanship. Each frame is milled from Japanese acetate with custom precision hardware and premium gradient lenses with anti-scratch and anti-glare coating.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kingbaby competitors and assessment
Company assessmentEmerging players
- Mejuri: Mejuri is a digitally native fine jewelry brand targeting younger consumers with accessible price points and D2C-led growth. Comparable in DTC-first strategy and own-e-commerce platform, though positioned for everyday fine jewelry rather than King Baby's bold signature aesthetic.
- Gorjana: Gorjana is a Laguna Beach-based jewelry brand with layered, dainty designs sold through own retail, D2C, and wholesale. Comparable in Southern California roots, DTC plus boutique distribution, and women's jewelry focus, though with a more minimalist aesthetic than King Baby.
Broad incumbents
- Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent operating a much broader portfolio spanning engagement, fine, and fashion jewelry. Comparable in retail jewelry channel and sterling silver heritage, but vastly larger and more diversified than King Baby's niche positioning.
- Pandora: Pandora is a global jewelry mass-market brand with a comparable charm/bracelet-led product structure and own-retail plus wholesale distribution. Operates at far larger scale and lower price points than King Baby, serving as a benchmark for category reach rather than direct competition.
- Kendra Scott: Kendra Scott is an established American women's jewelry brand operating flagship stores and D2C e-commerce with accessible price points. Comparable in DTC-led model and signature design collections, but positioned for mass-premium rather than the luxury niche King Baby occupies.
Direct peers
- John Hardy: John Hardy is a handcrafted artisan jewelry brand emphasizing craftsmanship, signature motifs, and heritage positioning. Comparable in artisan-made narrative, sterling silver and gold collections, and premium boutique-led distribution, though with a more nature-inspired aesthetic.
- Lagos: Lagos is an American luxury jewelry brand known for sterling silver and 18k gold caviar-bead designs, sold through own retail and high-end wholesale. Comparable precious-metal focus, signature design language, and premium price architecture.
- Miansai: Miansai is a direct-to-consumer men's jewelry brand specializing in bracelets, chains, rings, and pendants with a masculine, minimal aesthetic. Comparable target demographic (men's fashion jewelry), D2C-led model, and accessible premium price points ($100-$600 range).
- David Yurman: David Yurman is a premium American designer jewelry brand with proprietary signature motifs (Cable, Cross), sterling silver and gold collections, and a broad wholesale plus own-retail distribution model. Comparable price architecture and aspirational positioning, though with broader mainstream appeal.
- Chrome Hearts: Chrome Hearts is the closest direct peer: a luxury American brand built on sterling silver craftsmanship, gothic/rock-and-roll motifs (crosses, skulls, daggers), celebrity clientele, and premium price points. Operates own flagship stores globally with Made-in-USA positioning, mirroring King Baby's DNA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Kingbaby social profiles
Digital presenceKingbaby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingbaby leadership team
Management profileNumber of profiles
Profiles2 records
Kingbaby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingbaby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingbaby
What does Kingbaby do?
King Baby Studio designs, manufactures, and sells handcrafted .925 sterling silver jewelry including rings, bracelets, necklaces, chains, pendants, and earrings, combined with semi-precious stones and leather. The brand also offers 10K gold fine jewelry, limited edition sculptural skull pieces, handcrafted Japanese acetate eyewear, small leather goods, apparel, and lifestyle accessories, sold through owned e-commerce and flagship retail stores in the USA and China.
Is Kingbaby a public or private company?
Kingbaby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kingbaby founded?
Kingbaby was founded in 2000. It employs 501 to 1,000 people.
Where is Kingbaby based?
Kingbaby is headquartered in Santa Monica, United States, in the North America region.
How does Kingbaby make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are affirm Financing Partnership.
Who are Kingbaby's main competitors?
Emerging players on record are Mejuri and Gorjana. Broad incumbents are Tiffany & Co., Pandora and Kendra Scott. Direct peers are John Hardy, Lagos, Miansai, David Yurman and Chrome Hearts.
Does Kingbaby have an API?
No public API is recorded for Kingbaby.
What industry is Kingbaby in?
Kingbaby's product category is Handcrafted Designer Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 33991 and its SIC code is 3911.