Clovis Calçados

What Clovis Calçados does

Clovis Calçados is a privately held Brazilian specialty footwear retailer headquartered in the Brás neighborhood of São Paulo (Rua Brigadeiro Machado, 175). The company operates a dual-channel retail model: a nationwide e-commerce storefront at clovis.com.br and a network of 17+ physical retail locations concentrated across São Paulo neighborhoods including Brás, Bom Retiro, Centro, República, Sé, Luz, and Jardim Europa. The store portfolio includes dedicated Clovis Calçados stores, Global Shoes outlets, and Clube Melissa franchise locations. A separate B2B wholesale division, Clovis Atacado, serves footwear resellers and bulk buyers via clovisatacado.com.br.

The core product offering is organized into three verticals — women's, men's, and children's footwear — along with complementary accessories (bags, backpacks). The catalog spans 50+ brands including Brazilian labels (Via Marte, Beira Rio, Moleca, Vizzano, Modare, Melissa, Olympikus, Havaianas) and global brands (Nike, Adidas, Converse, Skechers, Asics), with size ranges from 16 (children) to 48 (men). The e-commerce platform is powered by VTEX and integrates standard payment rails (Visa, Mastercard, Elo, Amex, Diners, Pix) plus a WhatsApp sales channel.

Revenue is generated through one-time retail purchases with unit pricing from R$19.99 to R$799.90. The company offers credit-card installments up to 10x without interest, a 5% PIX discount, free shipping above R$139, and a first-exchange-free policy nationwide. Customer retention is supported through the Clube Clovis loyalty program. The company is privately held under the legal entity Clovis Calçados Varejo (CNPJ 07.888.632/0024-79), with no disclosed external funding, M&A history, or public leadership team. Operationally, the firm carries a 4.9/5 customer rating over 1,954 recent reviews and a Reclame Aqui "Empresa Indica" recognition.

Name

Clovis Calçados

Legal name

Clovis Calçados Varejo

Website

https://www.clovis.com.br

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Clovis Calçados is a privately held Brazilian footwear retailer operating a nationwide e-commerce site plus 17+ physical stores in São Paulo, selling women's, men's, and children's footwear from 50+ brands including Nike, Adidas, and Melissa, with a separate B2B wholesale arm.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Luggage and Leather Goods Retailers (458320), Footwear Merchant Wholesalers (42434)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Price Footwear Retailers (CRAEABAC)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Footwear retail
• Online shoe store
• Women's footwear
• Children's footwear
• Brazilian ecommerce

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Footwear Sales: Direct-to-consumer retail model selling footwear (shoes, sandals, boots, sneakers, flip-flops) and accessories (bags, backpacks, socks) for women, men, and children through e-commerce and physical stores. One-time purchase model with installment payment options via credit card (up to 10 installments without interest), PIX (5% discount), and free shipping for orders above R$139.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Clovis Calçados is an omnichannel footwear retailer selling branded shoes, sandals, sneakers, boots, and flip-flops for women, men, and children from 50+ brands (Via Marte, Beira Rio, Moleca, Vizzano, Melissa, Nike, Adidas, Converse, Skechers, etc.) through clovis.com.br e-commerce with nationwide Brazilian delivery and 17+ physical stores in São Paulo. The assortment also includes complementary accessories such as bags and backpacks, with prices ranging from R$19.99 to R$799.90, installment payment options, and a Clube Clovis loyalty program.

Product overview

Clovis Calçados is an online footwear retailer operating as a unified e-commerce platform with both retail (clovis.com.br) and wholesale (clovisatacado.com.br) channels. The core offering centers on three main product categories: women's footwear (calçados femininos) featuring sandals, shoes, sneakers, boots, and flats from brands like Via Marte, Beira Rio, Vizzano, Moleca, and Melissa; men's footwear (calçados masculinos) including sneakers, casual shoes, flip-flops, and soccer cleats from brands like Olympikus, Democrata, Nike, and Converse; and children's footwear (calçados infantis) from brands such as Molekinha, Molekinho, Grendene Kids, and Melissa. The platform also offers complementary accessories including bags and backpacks, and supports customer engagement through a loyalty program (Clube Clovis). Physical retail presence includes over 15 store locations in São Paulo. The platform is powered by VTEX e-commerce infrastructure and offers sales promotions including Black Friday, outlet sections, and installment payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Clovis Atacado: Wholesale operation for bulk purchases
• Clube Clovis
• Clovis Esporte

Products and services

• Women's Footwear (Calçados Femininos)

Quantifiable outcome

• 4.9/5 customer satisfaction rating with 98.2% positive reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core.

• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the clovis.com.br online store with comprehensive retail technology infrastructure including product catalog, shopping cart, checkout, and order management systems.
• Payment Providers (Visa, Mastercard, Elo, American Express, Diners, Pix)coreTechnology or IntegrationMultiple payment method integrations enabling credit card installments (up to 10x without interest), PIX payments (5% discount), and various card network support for seamless checkout experience.
• 50+ Footwear Brands (Via Marte, Beira Rio, Moleca, Vizzano, Melissa, Converse, Nike, etc.)coreChannel Partner/ Reseller/ DistributorExtensive network of brand partnerships including Via Marte, Beira Rio, Moleca, Vizzano, Modare, Melissa, Converse, Nike, Adidas, Skechers, Olympikus, Havaianas, and many others. These brands supply footwear products sold through Clovis retail channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Usaflex: Brazilian comfort footwear brand with its own retail footprint. Competes with Clovis in women's comfort/casual footwear while also supplying to multi-brand retailers like Clovis.
• Dafiti: Brazilian online fashion and footwear e-commerce retailer. Comparable multi-brand assortment, payment options (including installment), and focus on Brazilian consumer footwear demand.
• Zattini: Brazilian online fashion and footwear retailer. Closely comparable multi-brand D2C shoe model with installment payment options and wide assortment across women's, men's and children's categories.
• Netshoes: Brazilian online sports and lifestyle footwear/apparel retailer. Directly comparable to Clovis in omnichannel footwear e-commerce and broad brand portfolio (Nike, Adidas, Olympikus, etc.) targeting the same Brazilian consumer.
• Centauro: Brazilian sporting goods retailer with strong footwear category. Comparable in carrying the same major athletic brands (Nike, Adidas, Olympikus) and operating both e-commerce and physical stores in Brazil.
• Melissa (Grendene): Iconic Brazilian footwear brand that sells direct via own stores and digital channels. While also a Clovis supplier (Clube Melissa franchise), it competes head-to-head for the same women's footwear consumer.

Broad incumbents

• Lojas Renner: Largest Brazilian apparel-focused department store chain. Competes in footwear as part of a broader assortment; serves as a reference for omnichannel scale and pricing benchmarks in Brazilian apparel/footwear retail.
• C&A Brasil: Brazilian arm of global fashion retailer with extensive physical and online presence. Carries footwear as part of a wider apparel assortment, competing for the same value-oriented Brazilian family shopper.
• Mercado Livre: Dominant Latin American e-commerce marketplace that lists footwear from hundreds of sellers including brands Clovis carries. Represents the most significant structural competitive threat to multi-brand shoe retailers in Brazil.
• Riachuelo: Major Brazilian apparel and footwear value retailer with hundreds of stores. Overlaps with Clovis on affordable multi-brand footwear, particularly women's and children's, but at broader apparel category scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clovis_calcados
• Facebookfacebook.com/cloviscalcados
• LinkedInlinkedin.com/company/cloviscalcados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clovis Calçados