Bike Point Tenerife

What Bike Point Tenerife does

Bike Point Tenerife (operated by FUN FACTORY EL CABEZO, S.L.) is a Tenerife, Canary Islands-based cycling services company founded in 2006. It operates five retail locations across the island — Las Américas, El Médano (headquarters), Callao Salvaje, Santa Cruz de Tenerife, and Santa Úrsula — and runs a direct-to-consumer go-to-market targeting international cycling tourists and local riders. Core revenue streams include unit-priced bike rentals (road, mountain, e-bike, and gravel; usage-based with online booking discounts), commission-based guided tours via third-party operators, one-time sales of new bikes (through affiliated Triciclos Canarias) and pre-owned bikes (priced €590–€13,999), and professional workshop services including diagnostics and suspension maintenance. The company holds official authorized service partnership status with four major e-bike drive-system OEMs — Bosch, Shimano, Yamaha, and Fazua — enabling in-house firmware updates and warranty-tier maintenance for premium e-bike platforms.

The business is delivered through a multi-channel distribution model: five physical retail storefronts, an e-commerce-enabled multilingual website (English, German, Spanish, Dutch, French), WhatsApp-based direct reservations, and referral partnerships with bike-friendly hotels (Terrazas de Abama, Hotel Jardin Tropical, Mynd Adeje, Hotel Barceló Tenerife, Baobab Suites) and tour operators (Tenerife E-Bike Tours, Cycling Islands, Cycling Holidays Tenerife). The company targets three customer segments — cycling tourists/holidaymakers (primary), local residents requiring servicing or used-bike purchases, and professional/elite athletes seeking year-round training conditions and Mount Teide climbs. Supporting free GPS route downloads in Strava-compatible formats and Bike Point cycling challenges with KOM recognition create a content layer that doubles as a top-of-funnel marketing asset.

The company is privately held, with co-founder Bjørn De Vos disclosed as part of the leadership; the broader ownership structure and management team are not publicly disclosed. The company is regulated via Canary Islands tourist intermediary licenses (I-0002389.1 and I-0002389.2). There is no disclosed venture capital or private equity backing, no disclosed funding rounds, and no disclosed revenue figures; the company's website is hosted on IONOS Cloud infrastructure. Reported headcount is in the 101–250 range.

Name

Bike Point Tenerife

Legal name

FUN FACTORY EL CABEZO, S.L.

Website

https://bikepointtenerife.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Bike Point Tenerife is a multi-location cycling services company operating five retail stores across Tenerife, offering bike rentals (road, MTB, e-bike, gravel), guided tours, official OEM-authorized e-bike servicing, and new and used bike sales to international cycling tourists and local riders.

Ownership category

akta.pro rank

Headquarters

HQ city

Granadilla De Abona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bike Rentals: Rental of road bikes, mountain bikes, e-bikes, and gravel bikes to tourists and cyclists visiting Tenerife. Offers daily and multi-day rental options with online booking discounts available.
2. Bike Sales (New and Used): Sale of new bikes (via Triciclos Canarias) and used/pre-owned bicycles including premium brands like Specialized, Pinarello, BMC, Scott, and others. Prices range from entry-level to professional-grade bikes.
3. Guided Tours: Organized cycling tours across Tenerife including road bike tours, mountain bike tours, gravel bike tours, and e-bike tours offered through third-party professional guides.
4. Workshop and Repair Services: Professional bike servicing and repairs including tune-ups, overhauls, suspension maintenance, and parts replacement for all bike types.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bike Point Tenerife rents road bikes, mountain bikes, gravel bikes, and electric bikes to cyclists visiting Tenerife, and sells new and used bicycles. The company also operates a professional workshop offering tune-ups, overhauls, and suspension maintenance — including as an authorized service center for Bosch, Shimano, Yamaha, and Fazua e-bike systems — and facilitates guided road, mountain, gravel, and e-bike tours across the island through partner operators.

Product overview

Bike Point Tenerife is a cycling services company operating as a multi-location bike rental, tour operator, and bike sales business in Tenerife, Canary Islands. The core offering centers on bicycle rentals (road bikes, MTB, E-Bikes, gravel bikes) complemented by guided cycling tours (road, mountain bike, gravel, and e-bike), professional workshop/repair services with official partnerships for Bosch, Shimano, Yamaha, and Fazua e-bike systems, and downloadable GPS routes/challenges. The business also facilitates bike sales through affiliated Triciclos Canarias (new bikes) and its own secondhand bike inventory, while offering supplementary services including bicycle-friendly hotel recommendations and café/restaurant guides. The company operates five physical shop locations across Tenerife.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Rental Service Rental service offering road bikes, mountain bikes, electric bikes, and gravel bikes for cycling enthusiasts visiting Tenerife, with daily and multi-day rentals, online booking discounts (25% via code 25OFFJUNE), and WhatsApp-based one-day reservations.
• Road Bike Tours
• Mountain Bike Tours Guided mountain biking excursions featuring trails through Tenerife's forests and volcanic landscapes, offering access to over 200km of forest tracks on the island, delivered via partner operators.
• Gravel Bike Tours Off-road gravel cycling tours delivering access to traffic-free landscapes and adventure routes across Tenerife, including routes such as Vilaflor to Teide and El Agujero delivered via partner operators.
• E-Bike Tours Electric bike tours including premium E-MTB experiences such as the Lunar Landscape Vilaflor Forest Ride, Las Lajas Downhill, and Chineyro Lava Flow tours, delivered in partnership with Tenerife E-Bike Tours and other operators.
• Bike Workshop and Repairs Professional bicycle maintenance and repair services covering tune-ups, complete overhauls, suspension service, and cleaning for all bike types, performed as the official service partner for Bosch, Shimano, Yamaha, and Fazua e-bike systems.
• New Bikes for Sale Sales of new bicycles including road, mountain, gravel, e-bikes, and children's bikes through the affiliated Triciclos Canarias storefronts in Santa Cruz de Tenerife and Santa Úrsula.
• Secondhand / Used Bikes for Sale Pre-owned bicycles for sale across road, mountain, gravel, and e-bike categories, including premium brands such as Specialized S-Works, Pinarello Dogma F, ENVE Melee, Canyon Ultimate CFR, Factor Ostro VAM, BMC, Scott, Ridley, 3T, Wilier Triestina, Orbea, Focus, and Giant at price points ranging from €590 to €13,999.

Quantifiable outcome

• Over 200 km of forest tracks available for mountain biking
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Triciclos CanariascoreStrategic or Co-development PartnerTriciclos Canarias is part of the Bike Point Tenerife family. This partnership handles specialized services and new bike sales. The business forwards customers to Triciclos Canarias for new bike purchases and has two shared retail locations in Santa Cruz de Tenerife and Santa Úrsula.
• BoschcoreTechnology or IntegrationOfficial service partner for Bosch e-bike systems. Authorized to perform updates, diagnostics, and maintenance on Bosch electric bike components.
• ShimanocoreTechnology or IntegrationOfficial service partner for Shimano e-bike systems. Authorized to perform updates, diagnostics, and maintenance on Shimano electric bike components.
• YamahacoreTechnology or IntegrationOfficial service partner for Yamaha e-bike systems. Authorized to perform updates, diagnostics, and maintenance on Yamaha electric bike components.
• FazuacoreTechnology or IntegrationOfficial service partner for Fazua e-bike systems. Authorized to perform updates, diagnostics, and maintenance on Fazua electric bike components.
• Tenerife E-Bike ToursminorChannel Partner/ Reseller/ DistributorThird-party tour operator providing e-bike and mountain bike tours including Lunar Landscape Vilaflor Forest Ride and Las Lajas Downhill tours.
• Cycling IslandsminorChannel Partner/ Reseller/ DistributorTour operator offering gravel bike tours including Vilaflor to Teide route.
• Cycling Holidays TenerifeminorChannel Partner/ Reseller/ DistributorProfessional cycling tour operator providing gravel bike tours including El Agujero Gravel Bike Tour.
• Duotone Pro CenterminorGTM or Marketing PartnerPartner listed on Bike Point's Links to Friends page, suggesting a reciprocal referral or marketing relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trek Travel: Global premium cycling tour operator owned by Trek Bicycle Corporation; offers guided trips worldwide and competes with Bike Point at the upper end of the guided-tour segment while leveraging the Trek retail/brand ecosystem.
• Eurobike: German specialist cycling tour and travel operator offering road, MTB, and e-bike trips across Europe; a larger incumbent competing for inbound European cycling tourists who also consider Tenerife.
• DuVine Cycling + Adventure Co. Premium global cycling tour and adventure operator with guided and self-guided trips across Europe and beyond; comparable in product offering (guided road/gravel tours) and in serving upscale cycling-tourist customers.
• VBT Bicycling Vacations: Long-established North-American guided and self-guided cycling vacation company; covers multiple continents and represents a scaled-up version of the guided cycling-tour business model Bike Point operates on Tenerife.

Regional players

• Cyclomundo: France-based self-guided cycling holiday operator across Europe (including Spain); competes for the same European cycling-tourist segment through a different geography and a self-guided rather than guided model.

Direct peers

• Cycle Classic Tours: Spain-based specialist cycling tour operator offering guided road and MTB tours across Spanish cycling destinations; competes with Bike Point's guided-tour arm at the broader Spain cycling-tourism level.
• Cycling Islands: Tenerife-based cycling tour operator explicitly referenced as a Bike Point channel partner; offers guided gravel and MTB tours in the same Tenerife micro-market, competing head-on for tourist cycling bookings.
• Cycling Holidays Tenerife: Tenerife cycling tour operator referenced as a Bike Point partner; delivers guided gravel and road cycling tours across the island, overlapping directly with Bike Point's tour offering and customer base.
• Free Motion: Major bike rental operator based in Mallorca, Spain — the closest Mediterranean-Spain analog to Bike Point Tenerife, offering road, MTB, gravel and e-bike rentals, guided tours, and workshop services to cycling tourists on a single destination island.
• Tenerife E-Bike Tours: Tenerife e-bike and MTB tour operator referenced as a Bike Point partner; runs premium E-MTB experiences (Lunar Landscape, Las Lajas Downhill) targeting the same tourist customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BikepointTF
• Facebookfacebook.com/bikepoint.tenerife
• Instagraminstagram.com/bike_point_tenerife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Point Tenerife