Go Epos

What Go Epos does

Go Epos Limited is a UK-based private limited company founded in 2010 and headquartered in Dunstable, Bedfordshire. The company develops and sells a cloud-based iPad point-of-sale system targeted at hospitality and retail SMBs in the United Kingdom, including bars, pubs, restaurants, cafes, hotels, convenience stores, vape shops, and mobile popup stalls. The product suite comprises the GoEpos Till native iOS app (the primary POS interface), the GoEpos Web Office cloud administration portal, and supplementary iOS apps (Display, Sales, Utilities). The company distributes its software via the Apple App Store (UK only) and sells supported hardware — Bixolon, Epson, and Star thermal printers, USB barcode scanners, customer pole displays, magnetic iButton Dallas Key Fob readers, and cash drawers — through its own web store and telephone sales.

The underlying technology is a cloud-native iPad POS that communicates directly with AWS-hosted servers, with configuration fully managed in the cloud rather than on-site. Differentiating technical features include proprietary B-Gate firmware enabling USB barcode scanner support, magnetic iButton key fob login, separate bar tab and room number databases, offline operation with automatic data upload on reconnect, and 10-second real-time sales sync versus hours-long competitor delays. The system supports up to 10 kitchen and 10 drinks printers, unlimited product sizes, multi-site pricing, eat-in/take-away dual VAT handling, and full journal logging for staff auditing.

Go Epos operates a self-serve, product-led go-to-market with a free 30-day trial requiring no credit card. Revenue is generated through monthly per-till subscriptions (Master Till + Slave Tills) billed via Stripe, optional annual enterprise standing orders, and hardware sales. Pricing is not publicly disclosed and requires sales contact. Payment integrations include Dojo, Payment Express (via First Data), Stripe, and Clover. The company is privately held with no disclosed institutional investors and a headcount of 1-10 employees, indicating a small, bootstrapped or founder-financed operation confined to the UK market.

Name

Go Epos

Legal name

Go Epos Limited

Website

https://goepos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Epos Limited is a UK-based provider of cloud-based iPad point-of-sale systems serving hospitality and retail SMBs in the United Kingdom via subscription software and supported hardware sales.

Ownership category

akta.pro rank

Product category

Cloud Point-of-Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Business Support Services (5614)

SIC

Services-Computer Integrated Systems Design (7373), Electronic Computers (3571)

akta.pro industry

PRIMARYFSAMADAC

POS Payment Software & Middleware (Terminal OS, Apps, Device Management)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYTHALACAI

Point-of-Sale (POS) & On-Property Commerce

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYHDACAKAA

POS Terminals & All-in-One Retail Computers

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

Keywords

• IPad POS system
• Cloud point of sale
• Hospitality EPOS software
• Retail point of sale
• Tablet POS solutions

Headquarters

HQ city

Dunstable

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Software Subscriptions: Monthly recurring subscription fees for Master Till 1 and Slave Tills, each charged individually per sales location. Subscriptions are non-refundable with 30-day free trial followed by paid monthly billing via Stripe credit card processing or standing order for enterprise accounts.
2. Hardware Sales: Sale of POS hardware including Bixolon thermal printers (E300, SRP-Q300 Cube, SRP-350PlusIII, B-Gate), Star TSP-143 LAN, Epson thermal printers, Bixolon/Epson dot matrix printers, USB barcode scanners, customer pole displays, magnetic iButton Dallas key fob readers, and cash drawers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Go Epos develops and sells a cloud-based iPad point-of-sale (POS) system for the UK hospitality and retail sectors. The offering combines an iPad-native till app with a web-based office management portal that controls pricing, products, and reporting remotely, and supports offline operation with automatic data synchronization. The company also resells compatible POS hardware such as receipt printers, barcode scanners, and cash drawers.

Product overview

Go Epos offers a cloud-based iPad POS system consisting of the GoEpos Till App (iPad-native point-of-sale application), the GoEpos Web Office Portal (cloud-based configuration and management platform), and several supplementary iOS apps including GoEpos Display, GoEpos Sales, and GoEpos Utilities. The system is designed for hospitality and retail environments with features including offline operation, real-time 10-second sales sync, table/bar tab/room tracking, split billing, and up to 10 remote kitchen/drinks printers. Configuration is entirely cloud-controlled through Web Office rather than on-device. The company is UK-based and designed.

Differentiator

Problem solved

Functional benefit

Products and services

• GoEpos Till App iPad-native point-of-sale application that processes sales transactions, manages bar tabs and hotel room charges, and operates offline with automatic cloud synchronization. Targeted at UK hospitality venues and small retailers.
• GoEpos Web Office Portal Cloud-based web portal used by venue owners and managers to remotely configure products, prices, and stock, and to view sales reporting across multiple tills and locations.
• GoEpos Display App Customer-facing display application that shows transaction details to customers at the point of sale.
• GoEpos Sales App Companion mobile application for monitoring sales performance and operational metrics away from the till.
• GoEpos Utilities App Companion utility application providing supporting tools and functions for GoEpos till operations.
• POS Hardware (Printers, Scanners, Cash Drawers, Key Fobs) Physical POS peripherals — receipt printers, barcode scanners, cash drawers, and Dallas key fobs — sold alongside the software for fully integrated till setups.

Quantifiable outcome

• Training time minimized through user-friendly interface
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• DojocoreTechnology or IntegrationGoEpos has partnered with Dojo for seamless Pay-at-Counter card transactions. Dojo provides heavy-duty card terminals with integrated receipt printers, next-day delivery, and next-day fund transfers. Includes FREE PCI compliance, FREE 4G connectivity backup, and 24-hour replacement. Dojo offers cloud-based card terminal software connecting to GoEpos Till app. Promotional code GOEPOS available for preferential rates.
• Payment ExpresscoreTechnology or IntegrationThird party credit card terminal integration via Payment Express using First Data as the acquirer. Supports pay-at-till transactions only, not pay-at-table. Cash back functionality not supported. Alternative acquirers may be used at GoEpos discretion.
• Amazon Web Services (AWS)coreTechnology or IntegrationGoEpos Web Office portal data stored and backed up on Amazon servers with AES 256-bit encryption for security.
• StripecoreTechnology or IntegrationThird party credit card billing provider for subscription payments. Handles recurring credit card payments for Master Till 1 and Slave Tills subscriptions.
• BixoloncoreTechnology or IntegrationPreferred printer manufacturer. Special GoEpos Limited firmware required for B-Gate SRP-Q300HK. Supported models include Bixolon Thermal E300, SRP-Q300 Cube, SRP-350PlusIII, and dot matrix SRP-275II/III.
• EpsonsupportingTechnology or IntegrationSupported thermal printer manufacturer. Models include TM-T20, TM-T70, TM-T88III, TM-T88IV, TM-T88V, TM-T88VI, and dot matrix TM-U220B. ESC POS compatible customer pole displays supported.
• StarsupportingTechnology or IntegrationSupported thermal printer manufacturer. Model includes Star Thermal TSP-143 LAN.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Tillpoint: Tillpoint is a UK-based cloud POS for retail and hospitality SMBs with subscription pricing and modular feature set. Comparable as a same-region, same-segment competitor but with broader platform (Android/iOS/web) coverage than GoEpos.

Direct peers

• Toast: Toast is a leading all-in-one restaurant POS platform with hardware, software, and payments, targeting the same full-service and quick-service hospitality verticals as GoEpos. A much larger, VC-funded US-headquartered peer with comparable workflow focus but broader scale.
• Epos Now: Epos Now is a UK-based cloud POS competitor targeting hospitality and retail SMBs, with subscription pricing and hardware bundles directly overlapping GoEpos's product and geographic market. Highly relevant as a same-region, same-segment direct rival.
• Lightspeed Restaurant: Lightspeed Restaurant is a cloud-based POS for hospitality (pubs, bars, restaurants, hotels) covering similar use cases to GoEpos including table tracking, split billing, and kitchen routing. Comparable business model (subscription + hardware) but operates at much greater scale with multi-country presence.
• TouchBistro: TouchBistro is an iPad-based POS system purpose-built for restaurants and full-service hospitality, very directly comparable to GoEpos in target customer (restaurants, bars, cafes) and iPad-first delivery. Differentiates by being North America-focused with broader enterprise features.

Broad incumbents

• Zettle by PayPal: Zettle (PayPal's POS brand) provides mobile POS and integrated payments widely adopted by SMBs across the UK and Europe. Comparable as a payments-and-POS competitor for small retailers and cafes, but lacks GoEpos's hospitality workflow depth.
• Shopify POS: Shopify POS extends the Shopify commerce platform into in-person retail, serving convenience stores, gift shops, and popups that overlap with GoEpos's retail segment. Operates as part of a broader commerce platform rather than as a hospitality specialist.
• Clover (Fiserv): Clover is a POS hardware and software platform used by SMBs across hospitality and retail, including via GoEpos's own Clover terminal integration. Comparable as an incumbent POS ecosystem with payments bundled, but broader and less hospitality-specialized.
• SumUp: SumUp offers mobile POS and card-reader solutions widely used by SMB retailers, cafes, and popups in the UK and Europe. Overlaps with GoEpos's mobile-popup-stall and small-retail use cases but emphasizes payments hardware over hospitality workflow depth.
• Square (Block) POS: Square provides a broad SMB POS and payments ecosystem including Square for Restaurants and Square for Retail, competing for the same SMB hospitality and retail customers as GoEpos. Operates as a broad incumbent with payments-led distribution rather than a niche iPad specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go-epos-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Epos