Lifetime Counseling Center

What Lifetime Counseling Center does

Lifetime Counseling Center, operating under the DBA "Lifetime Counseling & Wellness," is a Florida-based non-profit mental health and substance abuse counseling provider founded in 1980 and headquartered at 548 Barton Blvd, Suite 100, Rockledge, Florida. The organization delivers professional, confidential counseling to adults, children, and adolescents in Brevard County, including on-site school-based mental health services and both individual and group substance abuse recovery sessions for adults and adolescents. Service delivery is hybrid: in-person at the Rockledge headquarters and via a telehealth platform to expand accessibility across the county.

The business operates a fee-for-service, per-session revenue model across its counseling lines (described as recurring/subscription-style billing tied to multi-session treatment plans), with pricing not publicly disclosed and clients directed to contact the organization directly regarding fees and insurance. Beyond direct clinical services, Lifetime Counseling Center operates the "Thrive Within" community resilience campaign — a pilot program developed in partnership with Space Coast Health Foundation aimed at early-intervention mental health and broader community well-being — supported by content marketing, a website and blog, training events, and donation infrastructure.

The organization functions as a regional, mission-driven non-profit with headcount in the 51-100 range, no disclosed revenue or funding, no M&A activity, and no parent/subsidiary structure. Its go-to-market combines direct client outreach, healthcare provider and school referrals, and community programming, with all operations confined to Brevard County, Florida. There is no disclosed use of AI/ML, no proprietary technology beyond the telehealth delivery platform, and no public management team or leadership information.

Name

Lifetime Counseling Center

Legal name

Lifetime Counseling Center

Website

https://lccbrevard.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifetime Counseling Center is a Brevard County, Florida-based non-profit providing mental health and substance abuse counseling to adults, children, and adolescents via in-person sessions, telehealth, and on-site school programs, supported by the Thrive Within community resilience initiative.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Substance abuse treatment
• Telehealth therapy
• Community mental health
• School-based counseling

Headquarters

HQ city

Cocoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Counseling Services: Professional counseling services provided to adults, children, and adolescents for mental health and substance abuse support. Services are billed per session, likely on a recurring basis as treatment plans typically span multiple sessions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lifetime Counseling Center provides outpatient mental health and substance abuse counseling to adults, children, and adolescents in Brevard County, Florida. Services are delivered through in-person sessions at its Rockledge office and via virtual telehealth appointments, with additional school-based and community resilience programs.

Product overview

Lifetime Counseling & Wellness is a counseling center offering a unified set of mental health services. The organization provides Mental Health Counseling (offering professional, confidential services to adults, children, and adolescents, including on-site school services), Substance Abuse Services (recovery support with group and individual sessions for adults and adolescents), and a Thrive Within Campaign (a community initiative focused on resilience and overall well-being, including early intervention mental health programs). Services are available both in-person and via telehealth.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Within: Campaign to help people build resilience and improve overall health and well-being

Products and services

• Mental Health Counseling Outpatient mental health counseling for adults, children, and adolescents experiencing anxiety, depression, trauma, grief, family conflict, or other behavioral health concerns, delivered in person at the Rockledge office and via secure telehealth.
• Substance Abuse Counseling Group and individual substance abuse counseling sessions for adults and adolescents, provided in person and via telehealth as part of Lifetime Counseling Center's outpatient treatment programs.
• On-Site School Counseling

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Space Coast Health FoundationcoreStrategic or Co-development PartnerSpace Coast Health Foundation has announced a pilot program called 'Thrive Within' in partnership with Lifetime Counseling Center. This program is meant to improve early intervention mental health and build community resilience in Brevard County.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cerebral: Digital mental health platform offering online counseling and medication management. Comparable in delivering virtual mental health services to adults, though Cerebral has scaled back its controlled-prescribing model and competes primarily on access and convenience.

Broad incumbents

• BetterHelp: Leading online counseling platform offering virtual therapy subscriptions. Comparable as a direct competitor for telehealth counseling delivery, but operates nationally with a fully digital, consumer-facing subscription model rather than a community-clinic model.
• LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics nationwide. Comparable as a multi-state outpatient counseling provider, but operates as a for-profit scaled platform rather than a community non-profit.
• AdventHealth Behavioral Health: Large Central Florida health system with outpatient and inpatient behavioral health services, including school-linked programs. Comparable as a Florida-based provider of outpatient mental health and substance abuse services, though it operates as part of a broader integrated health system.
• Talkspace: Public telehealth therapy and psychiatry platform serving individuals and enterprises. Comparable as a virtual counseling delivery competitor, with overlapping adult and adolescent therapy offerings, but operates at national scale with payer and employer partnerships.

Direct peers

• Centerstone: National non-profit providing outpatient mental health, substance use, and school-based counseling services. Closely comparable in non-profit mission, community-clinic model, and emphasis on school and youth programs, though operating at much larger scale.
• Aspire Health Partners: Non-profit behavioral health provider headquartered in Florida offering outpatient mental health, substance abuse treatment, and community-based programs. Comparable as a same-state, mission-driven outpatient counseling organization serving similar adult and youth populations.
• Meridian Behavioral Healthcare: Florida-based community behavioral health non-profit providing outpatient mental health and substance abuse services across multiple counties. Highly comparable to Lifetime Counseling Center in mission, service mix (counseling, school-based, substance abuse), and non-profit community-clinic operating model.
• BayCare Behavioral Health: Florida health system's behavioral health arm providing outpatient counseling, substance abuse treatment, and school-linked mental health services. Comparable in offering community-based outpatient counseling across the lifespan, including youth services.
• Chrysalis Health: Florida-based outpatient behavioral health provider serving children, adolescents, and adults with counseling and substance abuse services. Comparable target population, service mix, and Florida operating footprint to Lifetime Counseling Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifetime-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Counseling Center