Gofab Fastighetsbyrå

What Gofab Fastighetsbyrå does

Gofab Fastighetsbyrå is an independent, family-owned Swedish real estate brokerage headquartered in Stenungsund with a regional office on Tjörn island. The firm focuses on the West Coast municipalities of Tjörn, Orust, and Stenungsund, where its brokers also live, and serves buyers and sellers across all residential property categories including villas, holiday homes, apartments, farms, building lots, and commercial properties. Service offerings span a structured Säljguide sales process, standalone Värdering (valuation) for refinancing, estate, and divorce purposes, a Nyproduktion (new construction) sales line, and a dedicated commercial property service. Add-on modules include inspection coordination, energy declarations, hidden defect insurance through Gar-Bo, estate (Dödsbo) sales, professional photography, home staging, banking referrals, move-out cleaning, and furniture storage referrals.

The underlying technology stack is intentionally light: no proprietary platforms, AI/ML systems, or APIs are disclosed, with operations running on standard CRM and case-handling tools plus a WordPress-based website supporting property listings, monitoring alerts, and a contact workflow. The marketing stack combines Hemnet, Sweden's dominant property listing portal, with Facebook, Instagram, and a referral/peer-review channel (1,120 recommendations with a 4.8/5.0 score on reco.se).

Gofab's revenue model is transaction-based brokerage commission earned on successful property closings, supplemented by referral fees and ancillary service income from partner firms such as Gar-Bo, local banks, photographers, stagers, inspectors, and energy declaration experts. Pricing is not publicly disclosed and is negotiated per transaction in line with Swedish industry practice. The company operates on a sales-led, relationship-driven go-to-market executed through two physical offices and direct customer engagement, with no franchise affiliations, institutional ownership, or external funding identified.

Name

Gofab Fastighetsbyrå

Legal name

Gofab Fastighetsbyrå

Website

https://gofab.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gofab Fastighetsbyrå is a family-owned Swedish real estate brokerage serving residential buyers and sellers in the West Coast municipalities of Tjörn, Orust, and Stenungsund through offices in Stenungsund and Tjörn. The firm provides sales, valuation, new construction, and commercial property services alongside ancillary transaction support.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Property valuation services
• New construction sales
• Commercial property transactions
• Estate property sales

Headquarters

HQ city

Hjälteby

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Commission: Commission-based brokerage fees earned on successful property transactions. The company facilitates the sale of residential properties including villas, holiday homes, apartments, farms, lots, and commercial properties, earning transaction-based fees for each completed sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gofab Fastighetsbyrå is a Swedish West Coast real estate brokerage that buys, sells, and values residential and commercial properties across Tjörn, Orust, and Stenungsund municipalities. The core offering centers on full-service property sales representation, professional valuation, new construction marketing, and commercial property transactions, supported by a local team of agents embedded in the same communities they serve.

Product overview

Gofab Fastighetsbyrå is an independent, family-owned real estate agency specializing in the Swedish West Coast (Tjörn, Orust, and Stenungsund municipalities). The company offers a comprehensive suite of property services centered around residential and commercial property sales. The core offering consists of the Sales Guide (Säljguide) process for selling properties, Property Valuation (Värdering) services, and New Construction (Nyproduktion) sales. Supporting these are multiple add-on services including Checkat läge (preparation service), Property Monitoring (Bostadsbevakning), Commercial Properties, inspections, energy declarations, hidden defect insurance (via Gar-Bo), estate sales, professional photography, home styling, banking referrals, move-out cleaning coordination, and furniture storage. The company has over 200 years of combined experience and is market-leading on the West Coast for 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales (Säljguide) Full-service residential property brokerage guiding sellers through the end-to-end process of listing, marketing, conducting viewings, managing the bidding process, drafting purchase contracts, and final settlement for villas, holiday homes, apartments, farms, and building lots.
• Property Valuation (Värdering) Professional property valuation services for villas, holiday homes, apartments, farms, plots, and commercial properties, supporting refinancing, sale preparation, estate division, and divorce proceedings.
• New Construction Sales (Nyproduktion) Brokerage service for newly constructed residential properties ranging from large villa areas to smaller apartments, including developer consultation during planning and sales stages.
• Commercial Property Transactions (Kommersiella fastigheter) Specialized brokerage for commercial real estate sales and advisory, built on a proprietary concept leveraging deep knowledge of the Swedish West Coast commercial market.
• Estate Sales (Dödsbo) Complete estate sale service including property valuation, division of assets, and purchase of movable property for individuals managing real estate following a death.
• Property Monitoring (Bostadsbevakning) Subscription service allowing prospective buyers to register search criteria and be notified about new property listings matching their preferences.
• Checkat läge Free preparatory service where sellers can have their property professionally photographed and documented before formally deciding to list it for sale.
• Upcoming Properties (Kommande bostäder) Early-access service allowing prospective buyers to inquire about properties being prepared for sale before they are formally listed on the open market.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gar-Bo FörsäkringcoreOthersPartnership with Gar-Bo insurance company for hidden defects insurance coverage, providing buyers with direct recourse to the insurance company if defects are discovered after purchase.
• Local BankscoreChannel Partner/ Reseller/ DistributorCollaboration with multiple banks on the West Coast to guide customers to appropriate mortgage solutions based on their needs, providing customers with trusted banking connections for property purchases.
• Professional PhotographerscoreStrategic or Co-development PartnerPartnership with professional photographers who specialize in real estate photography to showcase properties in the best possible light, considered among the best on the West Coast.
• Professional StagerscoreStrategic or Co-development PartnerCollaboration with professional home stagers who enhance property presentation by emphasizing unique characteristics and creating inviting impressions for potential buyers.
• Inspection CompaniescoreStrategic or Co-development PartnerPartnership with reputable inspection companies for property condition assessments, connecting buyers with qualified inspectors for technical building evaluations.
• Energy Declaration ExpertscoreStrategic or Co-development PartnerCollaboration with certified experts for energy declarations required by law for property sales, providing mandatory energy performance documentation.
• Cleaning CompaniesminorStrategic or Co-development PartnerReferral partnerships with cleaning companies for move-out cleaning services required before property handover.
• Storage CompaniesminorStrategic or Co-development PartnerReferral connections to local storage providers for secure furniture and belongings storage during property transitions.
• Moving CompaniesminorStrategic or Co-development PartnerReferral network connecting customers with moving services for property relocations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bjurfors: Swedish real estate brokerage group active in residential and commercial sales across Sweden. Comparable core offering and customer base, with brand visibility likely exceeding Gofab's regional footprint.
• Mäklarhuset: Swedish real estate franchise brokerage offering residential sales, valuations, and buyer/seller services. Operates on the same commission-based model and similar service bundling as Gofab, though at national scale.
• Notar: Swedish real estate brokerage franchise specializing in residential property transactions and valuations. Direct comparator in service mix and target customer (residential buyers/sellers), operating at greater national scale.
• ERA Sverige: Swedish franchise of the global ERA real estate network, offering residential brokerage services. Comparable business model and customer base to Gofab with international brand affiliation.
• HusmanHagberg: Large Swedish residential real estate brokerage with national presence. Closely aligned core offering - residential sales, valuations, and related services via a franchise model - making it one of the most direct comparables to Gofab.
• SkandiaMäklarna: Swedish real estate brokerage franchise focused on residential property sales and valuations. Comparable in core service mix and customer base to Gofab, with broader geographic coverage.
• Länsförsäkringar Fastighetsförmedling: Swedish real estate brokerage affiliated with the Länsförsäkringar insurance group, offering residential sales, valuations, and mortgage referrals. Comparable to Gofab in core offering, with the additional advantage of insurance cross-sell infrastructure.

Broad incumbents

• Fastighetsbyrån: Established Swedish real estate brokerage chain offering residential sales, valuations, and related services. Same core business model as Gofab but with multi-decade national presence and broader marketing reach.
• Svensk Fastighetsförmedling: Sweden's largest residential real estate brokerage franchise network. Directly comparable business model (residential brokerage, commission revenue, valuation services) but operates nationally with significantly greater scale and brand resources than Gofab.

Regional players

• Sotheby's International Realty Sweden: Premium international real estate brand serving the Swedish market, particularly relevant for high-end and waterfront properties. Comparable to Gofab in serving affluent West Coast buyers, though positioned at the luxury end with different marketing emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gofabfastighetsbyra
• Instagraminstagram.com/gofabfastighetsbyra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gofab Fastighetsbyrå