What Real Estate 7 does

Real Estate 7 is a privately held, family-owned real estate brokerage licensed in North Dakota, operating from a headquarters at 702 5th Ave SE in Devils Lake and a branch office at 216 S. Main Ave in Rugby. The firm represents buyers and sellers across four property verticals — residential homes (single-family, manufactured, condos, new construction), commercial properties (retail, office, hospitality/investment), lakefront/recreational real estate near Devils Lake, and agricultural/rural land and farmsteads. Revenue is generated through traditional real estate commissions negotiated as a percentage of property sale price on each closed transaction; pricing is not publicly disclosed and is set per deal. Customers are individual consumers and small property owners in the Lake Region of North Dakota; no enterprise or institutional clients are referenced in the data.

The brokerage operates with a team of seven agents — Al Freidig (Broker/Owner), Robin Freidig (Broker Associate/Owner), Amiee Lehman (Rugby Branch Manager/Sales Associate), Debra Shanks, Sadie Schmid, Melissa Pavek (Sales Associates), and Chase Freidig (Broker Associate) — and relies entirely on third-party infrastructure rather than proprietary technology. Property listings are published on a Wix-hosted website, syndicated through a partnership with MyStateMLS, and promoted via a Facebook page and word-of-mouth referrals; a basic Payment Calculator is offered as the only ancillary self-service tool. Ownership is concentrated within the Freidig family; no external investment, no funding rounds, no mobile application, no API surface, and no AI/ML capability are disclosed. The firm has operated under the Real Estate 7 name for over 30 years.

Name

Real Estate 7

Legal name

Real Estate 7

Website

https://realestate7.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate 7 is a family-owned real estate brokerage in North Dakota's Lake Region, operating from Devils Lake and Rugby. The seven-agent firm represents buyers and sellers across residential, commercial, lakefront, and agricultural property transactions on a commission basis, using third-party MLS infrastructure.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Lakefront property listings
• Agricultural land brokerage
• MLS listing services

Headquarters

HQ city

Devils Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential, commercial, agricultural, and lakefront property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Real Estate 7 is a licensed real estate brokerage serving North Dakota's Lake Region (Devils Lake and Rugby), connecting buyers and sellers of residential, commercial, agricultural, lakefront, and rural properties. A team of seven agents provides transaction representation, MLS distribution of listings, and an online mortgage payment calculator. The firm operates two physical offices and has been active in the region for over 30 years.

Product overview

Real Estate 7 is a traditional real estate brokerage serving the Lake Region of North Dakota, operating as a single-brand platform offering property listing services across two primary market areas: Devils Lake and Rugby. The company's service portfolio consists of residential property listings, commercial property listings, residential building lots, lakefront properties, and agricultural land. Listings are organized by geographic market and property type rather than as modular software products. The company also provides a payment calculator tool for prospective buyers. Real Estate 7 acts as a licensed real estate brokerage matching buyers and sellers, with agents serving as the primary delivery mechanism for their services.

Differentiator

Problem solved

Functional benefit

Products and services

• Devils Lake Residential Listings

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MyStateMLScoreTechnology or IntegrationMLS listing service provider used for listing and distributing property listings to the real estate market. The company uses MyStateMLS for property information sheets and listing management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RE/MAX: The largest real estate franchise network by agent count, with a heavily distributed model of independent broker-owned offices serving residential, commercial, and luxury markets. Competes with Real Estate 7 for agent talent and listings in similar rural North Dakota communities.
• Coldwell Banker: A long-established global real estate franchise network with many small, locally-owned offices serving residential and commercial clients in similar rural and suburban markets across the U.S. Real Estate 7 competes against local Coldwell Banker affiliate offices in the Devils Lake / Rugby catchment area for the same agents and listings.
• Century 21: Global real estate franchise with a large network of independently owned small-town and rural offices offering residential and commercial brokerage. Comparable to Real Estate 7 in business model, agent-led delivery, and rural-market reach.
• Better Homes and Gardens Real Estate: Real estate franchise affiliated with Better Homes and Gardens, with a network of independently owned brokerages serving similar residential and lifestyle-property markets. Operates with the same agent/broker-owned model as Real Estate 7.

Broad incumbents

• Compass: Large national tech-enabled brokerage with a heavily agent-supported service model and proprietary platform. Although primarily metro-focused, Compass represents the type of well-capitalized, technology-led competitor whose commission-pressure and consolidation ambitions affect the broader brokerage market Real Estate 7 operates in.
• Redfin: National tech-enabled brokerage that combines an agent network with a discount/online model. Through its consumer portal and partner-agent network, Redfin reaches buyers and sellers in many rural markets and exerts commission-rate pressure on local incumbents like Real Estate 7.
• Berkshire Hathaway HomeServices: Established national real estate brokerage franchise with broad residential and luxury offerings. While more premium-positioned than Real Estate 7, franchise affiliates in the same regional geography compete for the same buyer and seller relationships.

Regional players

• Engel & Völkers: International real estate franchise with a strong presence in luxury and lifestyle markets including lake and recreational properties. While primarily metropolitan and resort-market focused, the brand is a comparable competitor for Real Estate 7's lakefront and lifestyle-property segment.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model with rapid agent-recruitment growth and a national footprint. Represents the type of capital-light, technology-forward model competing for the same agent pool and (increasingly) the same rural listings as Real Estate 7.
• HomeSmart: Discount-fee brokerage with a large agent network and technology-supported service delivery. Competes with Real Estate 7 on commission pricing and agent recruitment, particularly attractive to cost-conscious sellers in rural markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/realestate7dl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate 7