Mental Health America of Wisconsin

What Mental Health America of Wisconsin does

Mental Health America of Wisconsin is a community-based nonprofit organization founded in 1930 and headquartered at 3910 W Lisbon Ave, Milwaukee, WI. As an independently operated affiliate of the national Mental Health America organization, it provides mental health and substance use counseling for adults, children, and teens, alongside statewide suicide prevention programming, peer support from people with lived experience, public policy advocacy at the local, state, and federal level, and online self-service mental health screening tools. The organization reports service coverage across all 50 Wisconsin counties, with reported activity of 14,597 online screenings and 4,619 crisis/support calls, and indicates 95 years of continuous service to Wisconsin communities.

The organization's product surface comprises six core service lines — Clinical Services, Information & Resources, Mental Health Screenings, Peer Support, Public Policy, and Suicide Prevention — supplemented by specific programs including the Milwaukee Community & Family Resource Program for crisis navigation and Suicide Loss Support Groups for survivors. Its core technology layer is a set of online mental health screening tools (standardized self-report questionnaires consistent with national MHA affiliate infrastructure), complemented by phone-based crisis support and in-person clinical and group services. Distribution occurs through three channels: direct in-person service delivery, a phone/call center for crisis intervention, and online self-service screening.

The business model is donation-based nonprofit funding, with revenue derived from individual contributions, corporate donations, and foundation grants to support mental health programs. Pricing for mental health services is not publicly disclosed and is described as donation-based or sliding scale for community members. With 1–10 employees and a small administrative office footprint, the organization leans heavily on volunteer facilitators, peer support specialists, and community partnerships to deliver statewide programming.

Name

Mental Health America of Wisconsin

Legal name

Mental Health America of Wisconsin

Website

https://mhawisconsin.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health America of Wisconsin is a Milwaukee-based nonprofit affiliate (founded 1930) providing mental health counseling, online screenings, peer support, suicide prevention, and public policy advocacy to adults, children, and teens across all 50 Wisconsin counties, funded by donations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Mental health services
• Suicide prevention
• Peer support
• Mental health screenings
• Substance use counseling

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Nonprofit organization primarily funded through donations from individuals, corporations, and foundations to support mental health programs and services.

Distribution channels3 records

Marketing channels3 records

Core offering

Mental Health America of Wisconsin is a community-based nonprofit affiliate that delivers mental health and substance use counseling for adults, children, and teens, along with free online mental health screening tools, peer support from individuals with lived experience, suicide prevention resources and loss support groups, public policy advocacy, and information/referral services across all 50 Wisconsin counties.

Product overview

Mental Health America of Wisconsin operates as a single unified service offering rather than a platform architecture. The organization provides six core mental health service programs: Clinical Services (counseling for adults, children, and teens), Mental Health Screenings (online tools), Peer Support (lived-experience support), Suicide Prevention (statewide prevention programs), Public Policy (advocacy), and Information & Resources (resource navigation). These services are complemented by specific programs including the Milwaukee Community & Family Resource Program for crisis navigation and Suicide Loss Support Groups for survivors. The organization serves all 50 Wisconsin counties and reports 14,597 online screenings, 4,619 support calls, and 95 years of service.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services Mental health and substance use counseling and support services delivered to adults, children, and teens in Wisconsin.
• Mental Health Screenings Easy-to-use online self-screening tools that allow individuals to check on their mental health status and identify early signs of conditions.
• Peer Support Support services delivered by people with lived experience of mental health and related life challenges for individuals seeking empathetic guidance.
• Suicide Prevention Statewide programs and resources designed to provide hope, prevention, and intervention support for individuals at risk of suicide in Wisconsin.
• Public Policy Advocacy Advocacy at the local, state, and federal level aimed at improving access to mental health care services.
• Information & Resources Curated information on mental health resources available in Milwaukee and across Wisconsin for residents and providers seeking navigation support.
• Milwaukee Community & Family Resource Program Crisis support program connecting individuals and families with Community/Family Resource Coordinators to navigate mental health crisis situations and access recovery resources.
• Suicide Loss Support Groups In-person support groups for adults and young adults who have lost a loved one to suicide, facilitated by peer survivors or behavioral health providers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mental Health America (National)coreStrategic or Co-development PartnerNational affiliate relationship with Mental Health America, the nation's leading community-based nonprofit dedicated to mental health. Provides access to standardized programs, best practices, research, and national initiatives while maintaining local Wisconsin focus and autonomy.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NAMI Wisconsin: Wisconsin state affiliate of the National Alliance on Mental Illness providing advocacy, education, and support groups for individuals affected by mental illness. Directly comparable as a state-level mental health advocacy and support nonprofit operating in the same geography with similar mission and donor base.
• Mental Health America (National): National parent organization and largest community-based nonprofit dedicated to mental health in the U.S. Direct peer as the umbrella affiliate network with which MHA Wisconsin is formally affiliated, providing shared programs, screening tools, and advocacy platforms.
• Mental Health America of California: California state affiliate of Mental Health America providing similar outreach, screening, and advocacy services. Comparable as a sibling state MHA affiliate operating the same affiliate service model in a different geography.
• Mental Health America of Indiana: Another state affiliate of Mental Health America providing similar community-based mental health services, screenings, and advocacy in Indiana. Comparable in service mix, nonprofit funding model, and operating scale to MHA Wisconsin.
• National Alliance on Mental Illness (NAMI): National grassroots mental health organization providing advocacy, education, support groups, and public awareness. Closely comparable in mission, federal advocacy footprint, state-affiliate structure, and reliance on donations and volunteers.

Regional players

• Rogers Behavioral Health: Wisconsin-headquartered specialty behavioral health provider offering inpatient, residential, and outpatient mental health treatment. Comparable as a Wisconsin-rooted mental health provider, though a much larger fee-for-service clinical operator rather than a community advocacy nonprofit.
• Family Service of Milwaukee: Wisconsin-based nonprofit providing counseling, case management, and community support services in the Milwaukee area. Comparable as a regional nonprofit delivering mental health and social services through donations and community partnerships.

Broad incumbents

• Vibrant Emotional Health: National nonprofit operating the 988 Suicide & Crisis Lifeline and providing crisis counseling, emotional support, and mental health resources. Comparable as a nonprofit mental health crisis and information provider that competes for donor mindshare and crisis call volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mhaofwisconsin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mental Health America of Wisconsin