MadMen3
MadMen3 is a B2B multimedia publishing company operating four niche trade publications (PARCEL, Mailing Systems Technology, DOCUMENT Strategy, Personal Fitness Professional) alongside custom publishing services and on-demand CE workshops for vertical professional audiences.
- Company typePrivate
- Founded1988
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MadMen3 does
MadMen3, LLC is a privately held B2B multimedia publishing company headquartered in Madison, Wisconsin, founded in 1988. The firm operates a portfolio of four niche trade publications — PARCEL Media (logistics and supply chain), Mailing Systems Technology Media (in-plant mail and print/mail operations), DOCUMENT Strategy Media (enterprise content and information management), and Personal Fitness Professional (PFP) Media (fitness industry) — each targeting distinct vertical professional audiences. Its underlying technology is a multi-format digital publishing platform that produces print and digital magazines, web-portals, monthly e-newsletters, webinars, and streaming video, supplemented by online lead generation programs.
The company generates revenue through five streams: advertising and sponsorship sales within its owned publications, subscription and circulation management, fee-based custom publishing services (end-to-end editorial, design, prepress, printing, mailing, and circulation for clients such as the United States Postal Service, Xerox, and Bally Total Fitness), transactional continuing education workshops for fitness professionals priced at $10–$25 per course with ACE CEC credits, and B2B lead generation programs. Its go-to-market combines direct enterprise sales for custom publishing and advertising with self-serve online access for publication readers and CE workshop purchasers. Operations are supported by a lean team of seven key personnel, including a President with 25+ years of B2B media experience, a VP of Sales & Marketing, a Publisher, a Creative Director, an Audience Development Manager, and two Editors, several of whom have been with the company or its predecessor publications for 20+ years.
MadMen3 firmographics
Firmographics- Name
- MadMen3
- Legal name
- MadMen3, LLC
- Website
- https://madmen-3.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MadMen3 is a B2B multimedia publishing company operating four niche trade publications (PARCEL, Mailing Systems Technology, DOCUMENT Strategy, Personal Fitness Professional) alongside custom publishing services and on-demand CE workshops for vertical professional audiences.
- Ownership category
- akta.pro rank
MadMen3 industry classification
Industry- Product category
- B2B Trade Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where MadMen3 is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MadMen3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising & Sponsorship: Revenue from advertising sales within publications, offering brands access to targeted professional audiences
- Subscriptions & Circulation: Revenue from circulation management and subscriptions to professional publications
- Custom Publishing Services: Fee-based custom publishing services for companies creating their own publications with full-service management
- CE Workshop Sales: Sale of continuing education workshops to fitness professionals with per-course pricing
- Lead Generation Programs: Online lead generation programs generating qualified leads for B2B clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exercise Program Design for Seniors CE Workshop |
| Unit Pricing | Pay-as-you-go | Functional Balance and Brain Circuits Workshop |
| Unit Pricing | Pay-as-you-go | Brain-Based Balance Training Webinar |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MadMen3 product offering
Product offeringCore offering
MadMen3 operates a portfolio of niche B2B trade publications covering logistics, mail operations, enterprise content management, and fitness industries, while providing end-to-end custom publishing services including editorial management, design, prepress, printing, mailing, advertising sales management, and circulation management. The company also delivers on-demand continuing education workshops offering ACE CEC credits to fitness professionals.
Product overview
MadMen3 is a B2B multimedia publishing company operating since 1988 with a portfolio of four branded publications: PARCEL Media (logistics/supply chain), Mailing Systems Technology Media (mail operations), DOCUMENT Strategy Media (enterprise content management), and Personal Fitness Professional (PFP) Media (fitness industry). The company also offers custom publishing services for clients like the USPS, Xerox, and Bally Total Fitness, providing end-to-end publication production from concept to distribution. Additionally, PFP CE Workshops provides on-demand continuing education for fitness professionals. The portfolio spans print/digital magazines, web portals, e-newsletters, webinars, streaming video, and online lead generation programs.
Differentiator
Problem solved
Functional benefit
Brands
- PARCEL Media: Provides the latest information for the logistics industry, covering everything from order entry to final-mile delivery to the returns process.
- Mailing Systems Technology Media
- DOCUMENT Strategy Media
- Personal Fitness Professional (PFP)
- PFP CE Workshops
Products and services
- PARCEL Media
- Mailing Systems Technology Media
- DOCUMENT Strategy Media
- Personal Fitness Professional (PFP) Media
- Custom Publishing Services
- PFP CE Workshops
Quantifiable outcome
- Reach highly engaged professional audiences
- +2 more outcomes
Companies that use MadMen3
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
MadMen3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MadMen3 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- United States Postal ServiceminorMadMen3 created custom publications for the United States Postal Service as a client relationship in the custom publishing division.
- XeroxminorMadMen3 produced custom publications for Xerox, demonstrating capability in serving major technology and enterprise clients.
- Bally Total FitnessminorCustom publication client in the fitness industry, demonstrating industry-specific expertise in health and fitness sector.
- Medical Fitness NetworkminorCustom publication client serving the medical fitness industry intersection.
- National Postal ForumminorCustom publication client representing the postal and mailing industry events sector.
- Printing UnitedminorCustom publication client in the printing industry, demonstrating industry expertise and connectivity in print/mail operations sector.
- KERNminorCustom publication client, representing industry partnerships in the publishing and media sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MadMen3 competitors and assessment
Company assessmentEmerging players
- Industry Dive: Digital-first B2B media company publishing vertical-specific newsletters and content for professionals in logistics, healthcare, finance, and other industries. Represents the digital-native evolution of the niche trade publishing model that MadMen3 operates, with potentially greater scale advantages in digital advertising.
Broad incumbents
- Informa plc: Global B2B media, events, and information services giant operating hundreds of niche trade brands across logistics, healthcare, finance, and other verticals. Overlaps with MadMen3's trade publishing and audience-development model but at vastly greater scale and with international reach.
Direct peers
- Endeavor Business Media: Private B2B media company operating a large portfolio of niche trade publications across multiple verticals (similar to MadMen3's PARCEL, PFP, DOCUMENT Strategy, and Mailing Systems Technology titles), with both print/digital magazines, events, and custom media services. Highly comparable business model, scale tier, and audience-targeting strategy.
- Scranton Gillette Communications: Private B2B media company focused on niche trade publications and custom media services, with a comparable model of operating multiple specialized titles and providing custom publishing solutions to enterprise clients — directly analogous to MadMen3's structure.
- BNP Media: Private B2B media company publishing trade magazines, newsletters, and digital content across multiple specialized industries. Operates a comparable multi-title niche publishing portfolio and shares MadMen3's vertical-segmentation approach with subscription, advertising, and custom content revenue streams.
- MultiView: B2B media company specializing in niche vertical digital publishing and advertising solutions for associations and trade audiences. Comparable to MadMen3's advertiser-access-to-targeted-professionals value proposition, with overlapping audience-development and lead-generation capabilities.
- Questex Media Group: Private B2B media company producing trade publications, events, and digital media properties across specialized vertical markets. Shares MadMen3's model of operating multiple niche trade titles with advertising, subscription, and live-event revenue.
- AC Business Media: Private B2B media company producing trade publications, digital content, and events across specialized industries including logistics, manufacturing, and fitness-adjacent verticals. Comparable multi-title niche publishing strategy with overlapping advertiser base and similar size tier.
- Trade Press Media Group: Independent B2B publishing company operating multiple niche trade publications and custom media services for associations and enterprises. Closely mirrors MadMen3's combination of owned trade titles plus custom publishing division serving major corporate clients.
- North American Publishing Company: Private B2B media company with a portfolio of trade publications, custom publishing services, and digital media products targeting specific professional audiences. Similar founder/independently-held structure and multi-title trade publishing approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MadMen3 social profiles
Digital presenceMadMen3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadMen3 leadership team
Management profileNumber of profiles
Profiles7 records
MadMen3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadMen3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadMen3
What does MadMen3 do?
MadMen3 operates a portfolio of niche B2B trade publications covering logistics, mail operations, enterprise content management, and fitness industries, while providing end-to-end custom publishing services including editorial management, design, prepress, printing, mailing, advertising sales management, and circulation management. The company also delivers on-demand continuing education workshops offering ACE CEC credits to fitness professionals.
Is MadMen3 a public or private company?
MadMen3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadMen3 founded?
MadMen3 was founded in 1988. It employs 1 to 10 people.
Where is MadMen3 based?
MadMen3 is headquartered in Madison, United States, in the North America region.
How does MadMen3 make money?
Five revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are subscriptions & Circulation, custom Publishing Services, CE Workshop Sales and lead Generation Programs.
Who are MadMen3's main competitors?
Industry Dive is listed as an emerging player. Informa plc is listed as a broad incumbent. Direct peers are Endeavor Business Media, Scranton Gillette Communications, BNP Media, MultiView, Questex Media Group, AC Business Media, Trade Press Media Group and North American Publishing Company.
Does MadMen3 have an API?
No public API is recorded for MadMen3.
What industry is MadMen3 in?
MadMen3's product category is B2B Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 5131 and its SIC code is 2721.