Itella Information

What Itella Information does

SmartPosti OÜ (the entity referenced as Itella Information) is a Baltic parcel logistics and e-fulfillment operator headquartered in Tallinn, Estonia, and a wholly-owned subsidiary of Finnish logistics group Posti Group Oyj. The company operates an extensive parcel locker network of nearly 350 locations across Estonia alongside courier, pallet, and warehousing services spanning Estonia, Latvia, Lithuania, Finland, and Sweden. It serves both private individuals (B2C parcel sending and receiving) and business customers (B2B e-commerce fulfillment, contract logistics, and pallet transport), with sales-led enterprise motions supplemented by a self-service portal (my.smartposti.ee) and the SmartShip business platform.

The company's core technology stack centers on a self-service parcel management portal, integrated e-commerce platform connectors for fulfillment, and a dense automated locker infrastructure with keypad and touchscreen access. Operational performance is strong: 99% of parcels entering the Estonian network are delivered same-day or next-day, and SmartPosti has held the #1 NPS ranking in Estonia's parcel delivery sector continuously since 2017 (58% NPS, 3rd most recommended company overall per Kantar Emor). The business is GDPR-compliant and operates under Posti Group's ~15,000-employee regional infrastructure.

Revenue is generated through transaction fees on parcel delivery, per-order processing and storage fees for e-fulfillment, freight charges for pallet transport, and variable fuel surcharges (e.g., 4.03% courier, 1.54% parcel locker, 24.65% road transport as of mid-2026). The e-fulfillment segment is the fastest-growing line, with 40%+ revenue growth and 50% customer growth year-over-year. Strategic priorities include expanding locker capacity in partnership with uDrop, extending into circular economy logistics with Telia, and pursuing a fossil-free fleet by 2030.

Name

Itella Information

Legal name

SmartPosti OÜ

Website

https://itella.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SmartPosti is a Tallinn-based parcel logistics and e-fulfillment operator serving consumers and e-commerce businesses across the Baltics and Nordics, leveraging a network of nearly 350 parcel lockers and backed by Posti Group.

Ownership category

akta.pro rank

Product category

Parcel Delivery and Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (49221), Postal Service (49111), General Warehousing and Storage (493110)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Transportation Services (4700)

akta.pro primary industry

Domestic Parcel Post / Ground Parcels (TLAAAAAB)

akta.pro secondary industries

Carrier-Owned Parcel Locker Networks (TLAAAMAA), Parcel Inject / Postal Workshare (Last-Mile Handoff) (TLAAACAJ), International Parcel Post (Inbound/Outbound) (TLAAAAAL), Cross-Border PUDO & Parcel Locker Networks (International) (TLAAANAI), Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), Mail Sorting, Processing & Transport Operations (TLAAAAAH)

Keywords

• Parcel delivery services
• E-commerce fulfillment
• Logistics services
• Courier services
• Warehousing services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parcel Delivery Services: Parcel delivery through parcel lockers, courier services, and home delivery. Revenue generated from shipping fees based on parcel size, destination, and service type.
2. E-fulfillment Services: Outsourced warehousing and order fulfillment services where SmartPosti handles receiving, storage, picking, packing, and shipping. Revenue from storage fees and per-order processing fees.
3. Pallet Transportation: Door-to-door pallet delivery across Baltics and Finland. Revenue from freight charges based on weight and distance.
4. Fuel Surcharge: Variable fuel surcharge added to base shipping rates, calculated weekly for road transport and monthly for parcel locker and courier services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

SmartPosti OÜ provides parcel delivery, e-commerce fulfillment, warehousing, courier, and pallet transportation services across the Baltic states and Finland, leveraging an extensive parcel locker network of nearly 350 locations in Estonia. The company serves both private individuals (parcel sending/receiving via lockers and couriers) and business customers (outsourced e-fulfillment, contract logistics, and the SmartShip business platform), operating as part of Posti Group's regional logistics infrastructure.

Product overview

SmartPosti is a logistics company operating across the Baltics and Finland, offering a comprehensive suite of parcel delivery services. The core offering centers on an extensive parcel locker network complemented by courier services, pallet transportation, and warehousing solutions. Business customers access services through the SmartShip and SmartPosti Self-Service Portal platforms. The product portfolio includes specialized services like Parcel Connect (Baltic-Finland), PickUp Parcel (Nordic), Home Parcel (Nordic), Express Business Day, E-fulfillment, and Smartkulleri courier services. All services are backed by Posti Group's infrastructure and nearly 400 years of logistics expertise.

Differentiator

Problem solved

Functional benefit

Brands

• SmartShip: Self-service portal for business customers to manage parcel deliveries
• SmartPosti Parcel Lockers
• Express Business Day
• Home Parcel
• PickUp Parcel
• Parcel Connect

Products and services

• SmartPosti Self-Service Portal Online portal for private customers and businesses to send, track, and manage parcel deliveries with pre-filled sender details and shipment history access. Customers create accounts and use the portal for parcel registration, tracking, pickup location selection, and returns.
• SmartShip Self-service platform dedicated to business customers for managing parcel deliveries and logistics operations at contract rates.
• Parcel Locker Service Self-service parcel pickup and drop-off service using an automated locker network with nearly 350 locations across Estonia, plus locations across the Baltics and Finland, with keypad and touchscreen lockers for 24/7 access.
• Courier Services Fast courier delivery for domestic and international shipments across the Baltics and Europe, including flexible pricing for cross-border shipments and direct delivery services.
• Pallet Transportation Door-to-door pallet delivery across the Baltics and Finland for businesses and private customers, operating through a wide partner network with freight charges based on weight and distance.
• E-fulfillment Outsourced order fulfillment service covering receiving of goods, storage, picking, packing, and shipping to end customers. Integrates with major e-commerce platforms for automated order flow, with 50% year-over-year customer growth and 40%+ year-over-year revenue growth.
• Warehousing Tailored warehousing services including cross-docking, sorting, packing, labeling, and repacking operations, designed to scale with customer order volumes and seasonal demand.
• Parcel Connect Cross-border parcel delivery service covering Estonia, Latvia, Lithuania, and Finland with specific service terms for the Baltic-Finland corridor.
• Express Business Day Express delivery service for parcels and pallets within Europe and across the Baltics with business-day delivery guarantees for time-sensitive shipments.
• Smartkulleri (Smart Courier) Courier service for direct deliveries with specific service terms, providing time-defined direct delivery for business and consumer customers.
• PickUp Parcel Parcel pickup service for Sweden and Denmark markets, offered through the Posti Group network.
• Home Parcel Home delivery service for Sweden and Denmark, offered through the Posti Group network.

Quantifiable outcome

• 99% of parcels delivered next day
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SwedbankminorStrategic or Co-development Partner · 9 June 2026SmartPosti references Swedbank data on night-time payment trends in Estonia, highlighting consumer behavior shifts. This partnership provides insights for understanding customer purchasing patterns outside traditional business hours.
• uDropcoreChannel Partner/ Reseller/ Distributor · 12 May 2026SmartPosti is preparing cooperation with the shared parcel locker network uDrop in Estonia. SmartPosti branding will be added to uDrop lockers. The partnership aims to provide more flexible shipment handling and smoother parcel delivery during high-volume periods when SmartPosti's own lockers are full. Initially, uDrop will be used for shipments from Asia and situations where local SmartPosti lockers are temporarily full. Customers can pick up SmartPosti shipments from uDrop using PIN codes as normal.
• TeliacoreStrategic or Co-development Partner · 23 April 2026Collaboration for device return services. Telia operates in Finland, the Nordics, and the Baltics, offering circular economy services for devices to consumer and business customers. SmartPosti handles logistics for returned devices, supporting Telia's sustainability initiatives.
• Bosse (Estonian Pet Store)minorGTM or Marketing Partner · 9 April 2026Partnership for Surprise Delivery Day initiative. SmartPosti and Bosse collaborated to deliver cat food (Monge brand worth nearly 1,000 EUR) to Pesaleidja animal shelter. The partnership supported the campaign to raise awareness about meaningful gifting and animal welfare.
• Posti GroupcoreStrategic or Co-development PartnerSmartPosti is part of Posti Group - a modern and international logistics expert with nearly 400 years of experience. This parent company relationship provides access to 15,000 logistics experts across the Nordic and Baltic countries, shared technologies, best practices, and comprehensive logistics solutions.
• Major E-commerce PlatformscoreTechnology or IntegrationSmartPosti e-fulfillment services are integrated with major e-commerce platforms, enabling automated order flow and seamless fulfillment operations for online stores.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Posti Group Oyj: Parent company of SmartPosti; Finnish state-owned postal and logistics group with parcel, freight, and e-commerce logistics across the Nordics. Provides shared infrastructure, brand, and customer base that SmartPosti leverages, and serves as the strategic blueprint for SmartPosti's market positioning.
• InPost: Pan-European leader in automated parcel locker networks (Paczkomaty), recently expanding into other European geographies. Comparable in locker-network strategy and scale; a broader incumbent that has not yet fully entered the Baltics but represents a strategic expansion threat.
• DHL Express Estonia: Global integrator with Estonian operations focused on time-sensitive international parcels and B2B shipping. A broader incumbent competing with SmartPosti for cross-border and enterprise parcel customers but not directly in the consumer locker segment.
• UPS Estonia: Global parcel integrator with Estonian pickup/drop-off network and access points. Overlaps with SmartPosti for international parcels and SMB shipping but is a broader incumbent rather than a locker-network specialist.

Direct peers

• Lietuvos pastas: Lithuanian state postal operator offering parcel, locker (LP Express), courier, and e-fulfillment services. Direct competitor to SmartPosti Lithuania, with overlapping parcel locker footprint and national-scale distribution.
• GLS Estonia: General Logistics Systems operates parcel delivery in Estonia and across Europe with pickup-shop and B2B focus. Directly competes with SmartPosti for SMB and enterprise parcel volumes in the same Baltic corridor.
• Latvijas Pasts: Latvian state postal operator offering parcel, courier, and postal financial services across Latvia. Direct competitor in the Latvian market where SmartPosti also operates, with comparable services for SMB and consumer customers.
• Omniva: Estonian state-owned postal and parcel delivery operator offering parcel lockers, courier, and e-fulfillment across the Baltics. Direct head-to-head competitor to SmartPosti in the Estonian parcel locker and CEP market with overlapping services and similar target customers.
• Venipak: Baltic-origin parcel and logistics operator with parcel locker and courier services across Lithuania, Latvia, Estonia, and broader Europe. Closely comparable regional peer competing for the same e-commerce parcel volumes and SMB fulfillment contracts.
• DPD Estonia (DPDgroup): European parcel delivery network with Estonian operations offering pickup points, courier, and B2B parcel services. Competes with SmartPosti for international and domestic e-commerce parcels from cross-border merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SmartPosti_Eesti
• Facebookfacebook.com/SmartPosti
• LinkedInlinkedin.com/company/smartpost-itella
• Instagraminstagram.com/smartpostiee
• TikToktiktok.com/@smartposti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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