Eat the World GmbH

What Eat the World GmbH does

Eat the World GmbH is a Berlin-based private German limited liability company founded in 2008 that operates a portfolio of culinary and cultural city experiences across Germany. The company connects travelers and local residents with owner-operated restaurants, cafés, bakeries, and specialty food shops through guided walking tours, self-guided city exploration days, historical tours, crime mystery tours, outdoor escape games, and smartphone-based city quizzes. Its offering spans 281 distinct experiences in 56 German cities, with maximum group sizes of 16 persons and tours typically lasting 2–3 hours (or up to 7 hours for self-guided discovery days), priced between €25 and €66 per person. The core product, the Kulinarische Stadtführung (culinary city tour), includes up to six food and drink tastings led by local guides who provide cultural and historical commentary.

The company runs a direct-to-consumer model with online booking through its main website and a dedicated booking platform (buchung.eat-the-world.com) that manages customer accounts, vouchers, favorites, and reviews. Additional revenue streams include gift vouchers with reusable credit balances and a corporate/team-events channel for private group bookings of 8+ persons. Distribution is supported by city-specific SEO landing pages, newsletter and email marketing, and co-branded partnerships with established media brands including GEO EPOCHE (historical tours) and essen & trinken (premium culinary tours). The underlying technology is a standard e-commerce booking system with no proprietary AI/ML platform disclosed; digital elements (smartphone quiz, tablet-based escape game) function as content delivery mechanisms rather than intelligent systems. Headcount is reported in the 101–250 range, the company is founder/owner-managed with no disclosed venture capital or private equity backing, and customer satisfaction is indicated by a 4.6/5 average rating across 130,742 reviews.

Name

Eat the World GmbH

Legal name

Eat the World GmbH

Website

https://eat-the-world.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Eat the World GmbH, founded in 2008 in Berlin, operates 281 culinary and cultural city experiences across 56 German cities, offering guided food tours, self-guided discovery days, historical tours, and team events to individual consumers and corporate groups through direct online booking.

Ownership category

akta.pro rank

Product category

Culinary City Tours and Experiential Tourism

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Culinary city tours
• Guided food tours
• Historical city tours
• Team building events
• Experiential city walks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Ticket Sales: Direct consumer bookings for guided culinary city tours, historical tours, escape games, and discovery days. Customers pay per person with pricing varying by tour type, duration, and city. Standard group size is maximum 16 persons.
2. Gift Vouchers: Redeemable gift certificates valid for tours and products, immediately available, with reusable credit balance.
3. Corporate Team Events: Private group bookings and team events for companies, associations, and groups of 8+ persons with exclusive guided tours customized for groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eat the World GmbH designs, sells, and operates guided culinary and cultural city walking tours across 56 German cities (281 distinct experiences), pairing local resident tour guides with owner-operated restaurants, cafés, bakeries, and specialty shops for up to six tastings per tour. Beyond the core culinary tour, the company offers self-guided discovery days, GEO EPOCHE-branded historical tours, tablet-based outdoor escape games, smartphone city quizzes, crime mystery tours, gift vouchers, and private corporate team events for groups of 8 or more.

Product overview

Eat the World GmbH operates a platform of culinary and experiential city tours across Germany and Austria. The core offering consists of guided walking tours (Kulinarische Stadtführung), self-guided exploration days (Entdecker & Genießer Tag), historical tours in partnership with GEO EPOCHE, and interactive experience formats including crime mystery tours, outdoor escape games, and city quizzes. The company connects local tour guides with culinary partners to deliver experiences in 56 cities with 281 distinct tours. Additional offerings include group events for corporate clients and gift vouchers. The portfolio is organized as a single unified service with multiple tour formats and city-specific variations rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kulinarische Stadtführung (Culinary City Tour) Guided ~3-hour walking tours through city neighborhoods combining cultural exploration with up to six food and drink tastings from local partner establishments; capped at 16 participants per group. Priced from €44-€49 per person (€22 for children ages 3-12).
• Entdecker & Genießer Tag (Discovery & Enjoyment Day) Self-guided ~7-hour city exploration experience with a digital city map and printed tour brochure, allowing participants to discover culinary highlights and cultural insights at their own pace; priced at €29 per person.
• GEO EPOCHE Historische Tour (Historical Tour) ~2-hour historical city tours developed in collaboration with GEO EPOCHE magazine, led by historian guides who explore original sites and events that shaped the city; priced at €25 per person (€19 for children ages 10-15).
• Krimi-Rätseltour (Crime Mystery Tour) Team-based experience where participants solve a criminal case by deciphering riddles distributed throughout a city district, guided by a game master.
• Outdoor Escape Game ~2-hour mission-based team experience using tablets where participants solve puzzles, crack codes, and complete tasks to "save the city," offered with multiple difficulty levels; priced at €29-€33 per person.
• Stadtquiz (City Quiz) Self-guided sightseeing game tour where teams explore city districts independently using quiz questions and interactive challenges.
• Smartphone City Quiz Outdoor rally through city neighborhoods where participants answer quiz questions using their own smartphones, time-independent and without a game leader.
• Krimi-Rätseltour Team-Box Self-guided crime mystery experience in which groups solve a criminal case independently without a game leader, exploring streets and squares of a neighborhood.
• Firmen & Gruppen (Corporate & Group Team Events) Private, exclusive guided city tours and team-building experiences customized for corporate groups, associations, and gatherings of 8 or more persons, organized through a dedicated events team.
• Geschenkgutscheine (Gift Vouchers) Redeemable gift certificates valid for all tours and products, immediately available, with a reusable credit balance.

Quantifiable outcome

• 4.6/5 average customer rating from 130,742 reviews
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GEO EPOCHEcoreStrategic or Co-development PartnerCo-development partnership with GEO EPOCHE magazine for historical city tours. Tours are guided by enthusiastic historians and developed in collaboration with GEO EPOCHE, exploring original locations and events that shaped city life. The GEO EPOCHE logo appears on tour materials and promotional content.
• essen & trinkencoreStrategic or Co-development PartnerPartnership with food and dining magazine essen & trinken for premium culinary tours such as the Baden-Baden Centrum tour. The essen & trinken logo appears on tour materials, and tours include high-quality food and drink tastings aligned with the magazine's standards.
• Local Culinary Partner EstablishmentscoreChannel Partner/ Reseller/ DistributorNetwork of locally-owned restaurants, cafes, bakeries, confectioneries, specialty food shops, and artisan producers who serve as tasting locations on tours. These are small, owner-operated establishments selected for their unique gastronomic concepts, sympathetic owners, and high-quality ingredients. The company refers to these as 'Partnerbetriebe' (partner businesses) and 'kulinarische Partner:innen'.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Viator (Tripadvisor): Viator is a large online marketplace for tours and activities including food tours globally. Operates as both a distribution partner and a competitor by aggregating many culinary tour operators onto a single platform.
• Airbnb Experiences: Airbnb Experiences offers locally-led activities including food tours and culinary walks hosted by individuals. Comparable as a large platform with overlapping product format and reach in city experiences.
• GetYourGuide: GetYourGuide is a leading global online marketplace for tours, attractions, and experiences including culinary tours. Comparable as a distribution channel and competitor on supply side for the same end customer in city experiences.

Others

• TourRadar: TourRadar is an online tour booking marketplace aggregating multi-day tours and experiences. Related as a distribution and discovery channel in the broader tour operator ecosystem rather than a direct competitor.

Regional players

• Stattreisen Berlin: Stattreisen is a Berlin-based operator of themed city walking tours including alternative neighborhood tours. Comparable as a German-focused tour operator with similar local walking tour products in the same geography.

Direct peers

• Secret Food Tours: Secret Food Tours operates guided culinary walking tours in major cities worldwide. Directly comparable to Eat the World's core product offering of food-focused neighborhood walking tours with local tastings and storytelling.
• Tours by Locals: Tours by Locals is a marketplace for private guides offering custom city tours including food-focused itineraries. Comparable as a private tour guide platform targeting similar traveler segments with city-based experiences.
• Context Travel: Context Travel offers expert-led small-group cultural and food tours in cities worldwide. Directly comparable to Eat the World's guided tour format with an emphasis on historical/cultural storytelling combined with culinary experiences.
• Withlocals: Withlocals is a global marketplace for private local-led experiences including food tours, city walks, and cultural tours. Directly comparable to Eat the World's business model of curated local guides offering neighborhood tours in major cities.
• EatWith (Mealwith): EatWith connects travelers with local hosts for culinary experiences, including food tours and home dining. Closely comparable as a peer in the culinary experience / local food category targeting travelers seeking authentic food experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eat_the_world_tours
• LinkedInlinkedin.com/company/eat-the-world-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat the World GmbH