CPR Training
CPR Training is a UK-based CPR and AED training provider trading under Skills Training Group Ltd, founded in 2011. It delivers accredited public classroom, on-site group and self-paced online courses to individual consumers, workplaces, healthcare professionals and the education sector nationwide.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What CPR Training does
CPR Training is a UK-based provider of CPR and AED training, operating as a trading name of Skills Training Group Ltd, a Scottish-incorporated private limited company (no. SC397255). Founded in 2011 by Sarah Jeffries after she lost a close friend to sudden cardiac arrest, the company delivers accredited life-saving skills training across three formats: a 6-hour public classroom course priced at £55+VAT per learner, a 3-hour on-site group course priced from £395+VAT for up to 15 attendees, and a 2-hour self-paced online course priced at £26+VAT with CPD certification and instant digital certificate delivery. All courses produce certification valid for three years and cover adult, child and infant CPR plus AED operation.
The company's core methodology, developed by its founder, combines experiential learning with multimedia components, explicitly positioned as an alternative to conventional PowerPoint-heavy first aid training. The operating structure is founder-led with 1-10 employees, a single London headquarters (18 Victoria Park Square, Bethnal Green, E2 9PF), and nationwide service coverage across England via online, public-classroom and on-site delivery models.
Revenue is generated through one-time course fees on a unit-pricing basis across all three delivery channels, with no disclosed recurring or subscription model. The company serves four segments — individual consumers, workplaces and organisations (typically booking 4-15-seat group sessions), healthcare professionals (via BLS classes), and the education sector — and uses its parent Skills Training Group brand as a corporate umbrella. Marketing is primarily organic (website, SEO), direct (phone 020 8088 5089, email [email protected]), and affiliate-driven for the online course. No external institutional funding, acquisitions, or material growth capital signals are disclosed in the source material.
CPR Training firmographics
Firmographics- Name
- CPR Training
- Legal name
- Skills Training Group Ltd
- Website
- https://cprtraining.org.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CPR Training is a UK-based CPR and AED training provider trading under Skills Training Group Ltd, founded in 2011. It delivers accredited public classroom, on-site group and self-paced online courses to individual consumers, workplaces, healthcare professionals and the education sector nationwide.
- Ownership category
- akta.pro rank
CPR Training industry classification
Industry- Product category
- CPR and First Aid Training Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- EMS Education, Training & Simulation Centers (HLAFANAL)
Keywords
Where CPR Training is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CPR Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Fees: Revenue generated through one-time course fees paid by individual learners or organisations. Pricing varies by course format: online courses at £26+VAT, public classroom courses at £55+VAT, and on-site group courses starting from £395+VAT for up to 15 learners. All courses are one-time payment with certification included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public CPR Course - 6 hours, classroom-based |
| Unit Pricing | Pay-as-you-go | On-Site CPR Course - 3 hours, group training at customer venue |
| Unit Pricing | Pay-as-you-go | Online CPR Course - 2 hours, self-paced |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CPR Training product offering
Product offeringCore offering
CPR Training delivers accredited CPR and AED (Automated External Defibrillator) training courses across the UK through three formats: a 6-hour public classroom course, a 3-hour on-site group training session at customer venues, and a 2-hour self-paced online course. All courses culminate in a certification valid for 3 years and cover adult, child, and infant CPR techniques, choking management, and emergency response skills. The company is part of Skills Training Group Ltd and operates nationwide.
Product overview
CPR Training offers a portfolio of three CPR and AED training courses: the Public CPR Course (6-hour classroom, £55), the On-Site CPR Course (3-hour group training at client venue, from £395 for up to 15 learners), and the Online CPR Course (2-hour self-paced online learning, £26). All courses provide certification valid for 3 years, with the online option being CPD certified and the classroom options being STG certified. The company operates as part of Skills Training Group Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Public CPR Course
Quantifiable outcome
- CPR certificates valid for 3 years
Companies that use CPR Training
Customer profileSegments4 records
Ideal customer profiles3 records
CPR Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CPR Training partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
CPR Training competitors and assessment
Company assessmentBroad incumbents
- St John Ambulance: The UK's largest first aid charity, offering CPR, AED, and workplace first aid training nationwide through a network of volunteer instructors and commercial courses. Directly comparable to CPR Training in core course offerings, but operates at massive scale with charitable cost advantages and stronger brand trust.
- British Heart Foundation: UK heart health charity running Heartstart and RevivR CPR training programmes alongside AED placement campaigns. Comparable as a CPR/AED training provider and awareness driver, but funded by charitable donations and operating at national scale beyond CPR Training's commercial footprint.
- Qualsafe Awards: UK Ofqual-recognised awarding organisation that issues regulated first aid and CPR qualifications used across the training industry. Adjacent peer rather than direct competitor, as it accredits many providers (potentially including CPR Training's competitors) and shapes the regulatory framework within which CPR Training operates.
- British Red Cross: Major UK first aid training provider delivering CPR, AED, and workplace first aid courses to individuals and businesses. Comparable in core curriculum and audience, but operates as a national charity with broader public-profile recognition and significantly larger training infrastructure.
Direct peers
- ProTrainings: UK-regulated first aid and CPR training provider specialising in blended online and practical training with accredited certification. Directly comparable to CPR Training's online self-paced course offering, with overlapping pricing structure and UK-wide reach.
- Nuco Training: UK first aid training and health & safety training provider offering CPR, AED, FAW, and EFAW courses via classroom and e-learning formats. Comparable in course breadth, audience mix (individuals and workplaces), and UK-wide delivery model to CPR Training.
- Skills Training Group: Parent entity of CPR Training and itself a multi-category UK training provider. Comparable in that it operates the same core CPR/first aid content under its own brand, and the relationship indicates CPR Training is one of several STG-run vertical training sites sharing back-office infrastructure.
- First Aid for Life: UK-based first aid training provider offering CPR, AED, and workplace first aid courses in classroom, on-site, and online formats. Closely comparable in product portfolio, target audience (individuals and workplaces), and UK geographic focus to CPR Training.
- Tigerlily Training: UK-based first aid training company delivering CPR, AED, paediatric first aid, and workplace first aid courses to individuals, schools, and corporate clients. Comparable in target customer mix (B2C, schools, workplaces) and UK delivery scope, operating at similar small-business scale.
- React First: UK first aid training specialist offering CPR, AED, and emergency first aid courses with a focus on experiential, scenario-based learning. Closely comparable to CPR Training in pedagogy (experiential learning), target audience (individuals and workplaces), and UK geographic focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CPR Training compliance and trust
Trust signalCompliance2 records
CPR Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPR Training leadership team
Management profileNumber of profiles
Profiles1 record
CPR Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPR Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPR Training
What does CPR Training do?
CPR Training delivers accredited CPR and AED (Automated External Defibrillator) training courses across the UK through three formats: a 6-hour public classroom course, a 3-hour on-site group training session at customer venues, and a 2-hour self-paced online course. All courses culminate in a certification valid for 3 years and cover adult, child, and infant CPR techniques, choking management, and emergency response skills. The company is part of Skills Training Group Ltd and operates nationwide.
Is CPR Training a public or private company?
CPR Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPR Training founded?
CPR Training was founded in 2011. It employs 1 to 10 people.
Where is CPR Training based?
CPR Training is headquartered in London, United Kingdom, in the Europe region.
How does CPR Training make money?
One revenue line is on record: course Fees.
Who are CPR Training's main competitors?
Broad incumbents on record are St John Ambulance, British Heart Foundation, Qualsafe Awards and British Red Cross. Direct peers are ProTrainings, Nuco Training, Skills Training Group, First Aid for Life, Tigerlily Training and React First.
Does CPR Training have an API?
No public API is recorded for CPR Training.
What industry is CPR Training in?
CPR Training's product category is CPR and First Aid Training Services. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 61169 and its SIC code is 8200.