Vehicle Accessories Group

What Vehicle Accessories Group does

Vehicle Accessories Group ("VA Group") is a U.S.-based manufacturer of dealer-installed automotive accessories sold to major automotive OEMs in North America. Founded in February 2019 as a buy-and-build platform by private investment firm Kinderhook Industries, the company operates as an umbrella organization over six wholly-owned subsidiaries: Adell Corporation (door edge guards), Hope Valley Industries (floor mats), Powerflow (bumper protectors, body side moldings, and splash guards), Cord Automotive (running boards), Maxton Group (badging, emblem caps, interior appliques, electronics, lighting, and ingress/egress solutions), and AIM Group Sales (accessories sales). VA Group is IATF16949 certified and holds registered patents on exclusive automotive products; it reports recognition from major OEMs for quality and service and was awarded PE Hub's Mid-Cap North America Deal of the Year in 2025.

The company's product portfolio spans roughly twelve accessory categories grouped under five-plus commercial product lines, with each subsidiary retaining its brand identity and specialized manufacturing focus. VA Group built the platform through six acquisitions during the 2019 to 2025 period, growing from one product category to over five and expanding from five to over twenty OEM customer relationships. The company is headquartered in Mesquite, Texas, with U.S. operating geographies and headcount between 1,001 and 5,000 employees as of the latest disclosure.

VA Group operates a pure B2B enterprise sales motion, manufacturing hardware sold directly to OEM manufacturers that then deploy the accessories through dealer networks. The company generates revenue through hardware product sales and does not publicly disclose pricing terms. Following the March 2025 acquisition by RealTruck, Inc. — the largest acquisition in RealTruck's history, with enterprise value between $200 million and $1 billion — Vehicle Accessories Group now operates as a wholly-owned subsidiary of RealTruck, a strategic operating parent focused on truck and Jeep accessories with both OEM and aftermarket channels.

Name

Vehicle Accessories Group

Legal name

Vehicle Accessories Group

Website

https://vehicleaccessorygroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vehicle Accessories Group manufactures dealer-installed automotive accessories for OEM manufacturers across North America. Operating through six specialized subsidiaries covering door guards, floor mats, running boards, body protection, badging, lighting, and electronics, the company supplies over 20 major OEMs.

Ownership category

akta.pro rank

Product category

Automotive Accessories Manufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Automotive accessories manufacturing
• OEM parts supplier
• Dealer-installed accessories
• Vehicle protection products
• Automotive trim components

Headquarters

HQ city

Mesquite

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Dealer-Installed Accessories: VA Group manufactures automotive dealer-installed accessories for OEM manufacturers. The company operates as a supplier to OEMs, selling products that are then installed at dealerships. Revenue is generated through product sales to OEM customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vehicle Accessories Group (VA Group) is a manufacturer of automotive dealer-installed accessories sold to OEM manufacturers. The company operates as a holding entity for a portfolio of specialized subsidiaries that produce door edge guards, bumper protectors, body side moldings, splash guards, floor mats, running boards, badging, emblem caps, interior appliques, electronics, lighting, and ingress/egress solutions. VA Group is IATF16949 certified and holds patents on exclusive automotive products.

Product overview

Vehicle Accessory Group (VAG) is a leading manufacturer of automotive dealer-installed accessories serving OEM manufacturers. The company operates as an umbrella organization comprising multiple subsidiary companies: Adell Corporation (door edge guards), Hope Valley Industries (floor mats), Powerflow (bumper protectors, body side moldings, splash guards), Maxton Group (badging, emblem caps, interior appliques, electronics, lighting, ingress/egress solutions), Cord Automotive (running boards), and AIM Group Sales. The portfolio was built through a buy-and-build strategy, expanding from one to over five product categories while growing OEM relationships from five to over 20.

Differentiator

Problem solved

Functional benefit

Products and services

• Door Edge Guards Automotive door edge guards manufactured by Adell Corporation, designed to protect vehicle door edges from scratches and dents. Sold to OEM manufacturers for dealer installation.
• Bumper Protectors, Body Side Moldings, & Splash Guards Exterior vehicle protection accessories including bumper protectors, body side moldings, and splash guards manufactured by Powerflow. Sold to OEM manufacturers for dealer installation.
• Floor Mats Vehicle floor mats manufactured by Hope Valley Industries, providing interior protection and customization for automotive OEM customers.
• Running Boards Automotive running boards manufactured by Cord Automotive, providing vehicle access and step solutions for OEM customers.
• Badging, Emblem Caps, Interior Appliques, Electronics, Lighting, Ingress & Egress Solutions Comprehensive automotive accessory offerings manufactured by Maxton Group, including vehicle badging, emblem caps, interior appliques, electronics, lighting, and ingress/egress solutions for OEM customers.

Quantifiable outcome

• Expanded from 5 to over 20 OEM relationships
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Go Rhino: Go Rhino is a direct competitor in running boards, bumpers, and other truck/SUV accessories. Overlaps closely with Cord Automotive (running boards) and Maxton Group (exterior trim) categories.
• N-Fab: N-Fab manufactures step bars, bumpers, and truck/SUV accessories, closely overlapping with Cord Automotive's running board focus and Maxton Group's exterior accessories.
• Smittybilt: Smittybilt manufactures off-road and truck/SUV accessories including bumpers, step bars, lighting, and floor protection. Directly comparable to VA Group's dealer-installed accessory categories.
• RealTruck: RealTruck acquired VA Group in March 2025 in its largest deal ever; the two now operate as an integrated platform. RealTruck is the leading direct competitor in dealer-installed truck/SUV accessories, overlapping directly with VA Group's product categories (running boards, lighting, floor protection, exterior trim) and serving the same dealer/OEM channel.
• Lund International: Lund International is a direct competitor in aftermarket and dealer-installed truck/SUV accessories including running boards, floor mats, fender flares, and exterior protection. Highly comparable product portfolio and channels to VA Group's portfolio companies.
• Westin Automotive Products: Westin is a direct competitor in running boards, nerf bars/step bars, grille guards, and other truck/SUV accessories sold through dealer and aftermarket channels, directly overlapping with Cord Automotive and Powerflow product lines.
• Dee Zee:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vehicle-accessory-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vehicle Accessories Group