Garage Door Services

What Garage Door Services does

Garage Door Services Inc. is a privately held, locally owned garage door sales, installation, and repair company founded in 1986 and headquartered at 2550 Preston Drive in Traverse City, Michigan. It sells new residential and commercial doors sourced from manufacturers including Raynor, Overhead Door, Haas Door, Clopay, Richards-Wilcox, and Carriage House Door Company, alongside LiftMaster operators and a full parts catalog (springs, rollers, hinges, remotes, sensors, tracks, weather seals). The company also runs a discounted inventory channel called Bob's Bargain Bin and supports customer pre-purchase design through Raynor Design-a-Door and Haas Design Center tools.

The business operates a direct field-service model: customers request service by phone, online form, or in-person, receive a free estimate, and are served by certified, licensed, bonded, and insured technicians performing on-site installation, repair, or maintenance. Service coverage spans Traverse City and Northern Michigan communities including Elk Rapids, Charlevoix, Leelanau, Petoskey, and Manistee, with secondary commercial work in sectional steel doors, rolling shutters, fire-rated doors, and dock equipment. The company is the product of a 2021 merger between Garage Door Services and Overhead Door Company of Grand Traverse and combines 50+ years of staff experience.

Revenue mechanics are split across four streams: new door sales (one-time product), professional installation labor (one-time per project), repair services (one-time per service call), and replacement parts. Pricing is not publicly disclosed; customers receive free quotes. Marketing runs through the company website, Google Business profile (4.5 stars, 221 reviews), educational blog content, project galleries, and manufacturer design-center partnerships. The company holds no external funding, has no disclosed parent, and operates without AI/ML, APIs, or proprietary technology platforms.

Name

Garage Door Services

Legal name

Garage Door Services Inc.

Website

https://garagedoorservicesinc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage Door Services Inc. is a privately held Traverse City, Michigan-based company founded in 1986 that sells, installs, repairs, and supplies parts for residential and commercial garage doors across Northern Michigan communities. It operates direct field-service delivery with certified technicians and serves both homeowners and commercial accounts.

Ownership category

akta.pro rank

Product category

Garage Door Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Garage Door Opener Repair & Replacement (HSAGAMAA)

akta.pro secondary industries

Garage Door Panel/Section Repair & Replacement (HSAGAMAE), Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Garage Door Weather Seal, Bottom Seal & Threshold Replacement (HSAGAMAH)

Keywords

• Garage door installation
• Garage door repair
• Garage door sales
• Residential garage doors
• Commercial overhead doors

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Garage Door Sales: Revenue from selling new garage doors including steel, wood, carriage house, aluminum/glass, and insulated doors for residential and commercial applications. Sales include both full-price doors from manufacturers and discounted options through Bob's Bargain Bin.
2. Garage Door Installation: Professional installation services for new garage doors, performed by certified, licensed, bonded, and insured technicians. Installation revenue is one-time per project.
3. Garage Door Repair: Repair services for existing garage doors and openers, including springs, hinges, rollers, keyless entry pads, sensors, tracks, and other components. Both residential and commercial repair services.
4. Garage Parts Sales: Sale of replacement parts including operators, wall buttons, remote transmitters, keyless entry pads, door hinges, rollers, springs, weather guard, bottom seal, remote batteries, tracks, sensors, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Garage Door Services sells new residential and commercial garage doors (steel, wood, carriage house, aluminum/glass, and insulated models) sourced from multiple manufacturers, and provides on-site installation, repair, and replacement part services through certified technicians across Northern Michigan. Revenue is generated from product sales of doors and parts and from professional service fees for installation and repair work performed at customer properties.

Product overview

Garage Door Services is a garage door sales and service company offering a portfolio of products and services primarily for residential and commercial customers in Northern Michigan. The core offering consists of garage door sales (traditional steel, carriage house, aluminum/glass, wood/composite, and insulated doors), professional repair services, and installation. The company also sells replacement parts (operators, springs, rollers, sensors, remotes, tracks, hinges, weather seals) and offers a discounted 'Bob's Bargain Bin' section for budget-conscious customers. The product line spans multiple door materials and styles sourced from manufacturers including Raynor, Overhead Door, Haas Door, Clopay, Richards-Wilcox, and Carriage House Door Company, with metal carriage doors featuring Haas Door's American Tradition Series as a notable hybrid product.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Door Sales

Quantifiable outcome

• Warranties available on all installations and service work in addition to standard manufacturer warranties on parts
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Raynor Garage DoorscoreChannel Partner/ Reseller/ DistributorRaynor Garage Doors is a family-owned manufacturing company founded in 1944 in Dixon, IL with 75+ years of design, engineering, and production expertise. Garage Door Services sells and installs Raynor products including garage doors and Raynor Wind Load Systems.
• Haas DoorcoreChannel Partner/ Reseller/ DistributorHaas Door, located in Northwest Ohio, crafts products using locally sourced materials serving various visions, performance needs, and budgets. Garage Door Services offers Haas products including the American Tradition Series metal carriage doors.
• Carriage House Door CompanycoreChannel Partner/ Reseller/ DistributorCarriage House Door Company handcrafts unique door designs from highest quality materials in Sacramento, CA and Old Fort, NC. Garage Door Services offers their custom-designed carriage house doors made in the USA.
• Richards-WilcoxcoreChannel Partner/ Reseller/ DistributorRichards-Wilcox is the oldest door company in the world, incorporated in Canada in 1912, manufacturing exceptional high-quality garage doors with extensive knowledge and history of excellent products.
• LiftMastercoreChannel Partner/ Reseller/ DistributorLiftMaster is an industry leader in residential and commercial access, designing and delivering the safest, smartest door and gate solutions. Garage Door Services offers LiftMaster operators and accessories as part of their product lineup.
• ClopaycoreChannel Partner/ Reseller/ DistributorClopay is mentioned as one of the industry-leading manufacturers that Garage Door Services partners with to provide Northern Michigan's largest selection of garage doors.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• LiftMaster (Chamberlain Group): Industry-leading manufacturer of garage door openers and accessories. Garage Door Services resells and installs LiftMaster products; comparable in that LiftMaster's professional installer network competes with independent dealers for end-customer installation jobs.

Broad incumbents

• Overhead Door Corporation: One of the largest U.S. garage door manufacturers and brand operators, running both a national manufacturing business and a network of branded distributors. Garage Door Services is itself an authorized Overhead Door dealer and previously merged with Overhead Door Company of Grand Traverse.
• Raynor Garage Doors: Family-owned U.S. garage door manufacturer founded in 1944 and a primary supplier partner to Garage Door Services. While a manufacturer rather than a service competitor, Raynor's authorized dealer network (including the subject company) competes for end-customer installation and service revenue.
• The Home Depot Installation Services: National big-box retailer that sells and installs garage doors through its installed-sales program. Competes with independent dealers like Garage Door Services on convenience, financing, and brand recognition, especially for homeowners who bundle door purchase with other home improvement projects.
• Clopay Corporation: Largest U.S. manufacturer of residential and commercial garage doors, and one of Garage Door Services' core supplier partners. While not a direct competitor to the service business, Clopay sets the competitive floor on product range and pricing for dealer-level businesses like the subject company.

Regional players

• Quality Overhead Door: Midwestern garage door sales and service company operating in geographies adjacent to (rather than overlapping) Northern Michigan. Closely comparable business model and service mix, with similar technician-led delivery and dealer-based operations.

Direct peers

• A1 Garage Door Service: National garage door repair and installation company with a similar technician-dispatched service model serving multiple U.S. markets. Direct competitor model on a larger scale, with comparable parts, opener, and spring-repair offerings.
• Precision Garage Door Service: Largest national garage door repair, installation, and service franchise in the U.S. Operates the same business model — residential and commercial garage door service delivered via certified technicians — at significantly greater scale. Most direct strategic comparable for Garage Door Services.
• Pdq Door: Regional garage door sales, service, and installation company operating in the Midwest with a comparable residential/commercial mix and direct field-service delivery model. Similar size band and customer profile to the subject company.
• D & D Garage Doors: Regional garage door sales, installation, and repair company offering residential and commercial doors and openers. Closely comparable business model, technician-based service delivery, and customer type to Garage Door Services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Door Services