CareSearch
CareSearch is a Texas-based in-home care concierge service connecting families in Austin, Houston, Dallas, and San Antonio with directly hired, background-checked caregivers. It administers payroll, taxes, and insurance while providing dedicated Care Concierge support under a direct-hire model.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CareSearch does
CareSearch is a Texas-based in-home care concierge service founded in 2014 that connects families with directly hired caregivers rather than placing agency-employed staff. The company operates across four Texas metropolitan areas—Austin (headquarters), Houston, Dallas, and San Antonio—and serves mid-market families seeking in-home care for seniors, including companionship, personal care, dementia support, hospice, post-operative care, and 24/7 around-the-clock coverage. The core model legally designates the family as the employer of the caregiver while CareSearch, acting under limited power of attorney, administers payroll, federal and state employer taxes, timekeeping, bonding, liability insurance, and a dedicated 1:1 Care Concierge for the duration of the engagement.
The technology stack centers on a web portal and the BubbieCare mobile app, which families and caregivers use to create Care Posts, review screened applicants, schedule interviews, submit timecards, and run payroll enrollment. Supporting components include a privacy-protected matching workflow (caregivers see no family names or addresses; families see only applicants who raised their hand for their post), the CareSearch Academy (a six-module professional development track culminating in a 50-question exam and Elite Badge), the Ambassador Program (tiered caregiver referral payouts up to $1,000), the Sensi Solocare home monitoring add-on, and a weekly direct-deposit payroll system operating on a Saturday-through-Friday work cycle. The company also publishes a Family Resource Center blog and city-specific SEO landing pages as top-of-funnel acquisition assets.
CareSearch monetizes through a recurring flat service fee per active engagement—covering the Care Concierge, payroll and tax administration, bonding, liability, Workers' Compensation, Sensi Solocare, and Care Support—plus separately billed employer tax administration starting at 10.95% of caregiver gross wages. Total family cost is positioned at $29-35/hour for everyday support and $500-750/day for 24/7 care, with the company claiming approximately 68% of family spend reaches caregivers versus ~42% through traditional agencies. Go-to-market is predominantly direct-to-consumer via phone/text consultations, website inquiries, and the BubbieCare app, augmented by an Ambassador referral channel. The company remains privately held under Founder & CEO Lawrence Maze, with no disclosed institutional funding, partnerships, or M&A activity.
CareSearch firmographics
Firmographics- Name
- CareSearch
- Legal name
- CareSearch, Inc.
- Website
- https://caresearch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CareSearch is a Texas-based in-home care concierge service connecting families in Austin, Houston, Dallas, and San Antonio with directly hired, background-checked caregivers. It administers payroll, taxes, and insurance while providing dedicated Care Concierge support under a direct-hire model.
- Ownership category
- akta.pro rank
CareSearch industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industries
- Family Caregiver Coaching, Education & Support (HSABAIAI), Planned / Scheduled Respite Care (HSABAGAE)
Keywords
Where CareSearch is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CareSearch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- CareSearch Service Fee: One flat service fee included in every cost estimate. This fee covers the Care Concierge service, payroll administration, tax management, timekeeping, bonded and insured coverage, liability insurance for caregivers (fully enrolled members), Workers' Compensation enrollment, Sensi Solocare home monitoring, and Care Support System access. The fee is separate from and not tied to what the caregiver earns.
- Employer Tax Administration: CareSearch administers employer tax obligations on behalf of families, including federal and state employer tax filing. The full employer tax liability begins at 10.95% of the caregiver's gross wages, which is a separate cost families pay in addition to caregiver wages and the service fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Support & Personal Care ($29-35/hour) |
| Unit Pricing | Pay-as-you-go | Complex/Specialized Care (Higher than $35/hour) |
| Unit Pricing | Pay-as-you-go | 24/7 Around-the-Clock Care ($500-750/day) |
| Unit Pricing | Pay-as-you-go | Short Shifts (Under 2 hours - Higher per hour rate) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CareSearch product offering
Product offeringCore offering
CareSearch is a care concierge service that connects Texas families with background-checked caregivers under a direct-hire model, where the family is the legal employer and sets the caregiver's pay rate. CareSearch administers payroll, taxes, timekeeping, and insurance on the family's behalf and assigns each family a dedicated Care Concierge for ongoing support. It serves four Texas metros (Austin, Houston, Dallas, San Antonio) at hourly rates of $29–35 for everyday support and $500–750/day for 24/7 care.
Product overview
CareSearch operates as a modern in-home care concierge platform that connects Texas families with background-checked caregivers through a direct-hire model. The core CareSearch Platform serves as the umbrella service, complemented by the CareSearch App (Caregiver Portal) for mobile/web access, the dedicated Care Concierge Service for 1:1 family support, and the W4 & Direct Deposit Payroll System for employment administration. Additional offerings include CareSearch Academy for caregiver professional development with an Elite Badge certification, and the Caregiver Ambassador Program for referral-based earnings. The platform differentiates itself by enabling families to hire caregivers directly while CareSearch handles payroll, taxes, and ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- BubbieCare: Mobile application platform for families and caregivers to manage accounts, profiles, and caregiving relationships.
Products and services
- CareSearch Platform A modern in-home care concierge service that connects Texas families with background-checked caregivers through a direct-hire model, featuring payroll administration, caregiver matching, and dedicated Care Concierge support.
- CareSearch App (Caregiver Portal / BubbieCare) Mobile and web application that lets caregivers create profiles, receive Care Post notifications, clock in/out for shifts, manage timecards, and complete payroll enrollment; families use it to post care needs and review caregiver applicants.
- Care Concierge Service Dedicated 1:1 support where each family is assigned a single Care Concierge who assists with Care Post creation, caregiver matching, interview coordination, schedule adjustments, and payroll questions throughout the care relationship.
- CareSearch Academy Voluntary professional development program for caregivers featuring six coursework modules (Household CEO Mindset, High-Touch Hospitality, Dining & Dignity, Behavioral Safety & Ethics, Invisible Professional, Career Mastery), a 50-question certification exam, and the CareSearch Elite Badge credential.
- Caregiver Ambassador Program Referral program enabling caregivers to earn up to $1,000 per family referred through tiered payouts ($50 instant advance plus $250–$1,000 based on weekly hours used), with measurement over a four-week period.
- W4 & Direct Deposit Payroll System Weekly payroll processing service administering caregiver W2 employment, including W4 withholding setup, electronic timecard tracking, federal and state employer tax filing, and Friday direct deposit on a Saturday–Friday work week cycle.
Quantifiable outcome
- Approximately 68% of family payments reach caregivers directly versus ~42% through traditional agencies
- +2 more outcomes
Companies that use CareSearch
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
CareSearch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CareSearch partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
CareSearch competitors and assessment
Company assessmentBroad incumbents
- BrightStar Care: Franchised home health and personal care agency with medically oriented service delivery and franchise locations across Texas; competes on the higher-acuity end of CareSearch's pricing tiers (complex/specialized care).
- Visiting Angels: National home care franchise offering companion, personal, and respite care with strong regional presence including Texas; competes with CareSearch on price, caregiver continuity, and personal relationship.
- Care.com: Largest online marketplace for finding caregivers (including senior care) with paid memberships; overlaps with CareSearch at the discovery/selection layer but lacks the embedded payroll and concierge service.
- Home Instead Senior Care: Largest global home care franchise network (now owned by Honor) with broad senior care services and Texas franchise presence; competes as a traditional agency alternative but at significantly larger scale.
Direct peers
- Honor Technology: Tech-enabled home care platform that has progressively moved toward a direct-hire / partnership agency model (including the Home Instead acquisition); directly competes in matching screened caregivers with seniors for in-home care, with similar mission around caregiver respect.
- Homethrive: Tech-enabled family caregiver support and care concierge that combines digital tools with human care guides; competes with CareSearch for the same family decision-maker seeking to coordinate and manage in-home senior care.
- Papa: Tech-enabled marketplace pairing seniors and families with vetted 'Papa Pals' for companionship and personal care, increasingly moving into home care; similar two-sided caregiver/family marketplace with embedded background checks and support.
- CareLinx (by IAC): National online platform connecting families with screened in-home caregivers, with payroll/insurance administration; overlaps with CareSearch's direct-hire, concierge-style caregiver matching and back-office services.
- TheKey (formerly Home Care Assistance): National in-home care provider offering personalized caregiver matching and ongoing care management across many states; competes for the same Texas-bound family seeking high-touch, long-term senior in-home care relationships.
Others
- WellSky (formerly ClearCare): Leading home care software/operating system used by agencies for scheduling, billing, and caregiver management; an indirect competitor/enabler since CareSearch's concierge operations could run on or compete with WellSky-powered agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CareSearch social profiles
Digital presenceCareSearch financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareSearch leadership team
Management profileNumber of profiles
Profiles1 record
CareSearch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareSearch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareSearch
What does CareSearch do?
CareSearch is a care concierge service that connects Texas families with background-checked caregivers under a direct-hire model, where the family is the legal employer and sets the caregiver's pay rate. CareSearch administers payroll, taxes, timekeeping, and insurance on the family's behalf and assigns each family a dedicated Care Concierge for ongoing support. It serves four Texas metros (Austin, Houston, Dallas, San Antonio) at hourly rates of $29–35 for everyday support and $500–750/day for 24/7 care.
Is CareSearch a public or private company?
CareSearch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareSearch founded?
CareSearch was founded in 2014. It employs 1 to 10 people.
Where is CareSearch based?
CareSearch is headquartered in Austin, United States, in the North America region.
How does CareSearch make money?
Two revenue lines are on record. CareSearch Service Fee is the primary driver. The others are employer Tax Administration.
Who are CareSearch's main competitors?
Broad incumbents on record are BrightStar Care, Visiting Angels, Care.com and Home Instead Senior Care. Direct peers are Honor Technology, Homethrive, Papa, CareLinx (by IAC) and TheKey (formerly Home Care Assistance). WellSky (formerly ClearCare) is listed as an others.
Does CareSearch have an API?
No public API is recorded for CareSearch.
What industry is CareSearch in?
CareSearch's product category is Home Care Services. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 624120 and its SIC code is 8082.