NuShield

What NuShield does

NuShield, Inc. is a privately held Pennsylvania corporation founded in 1998, headquartered in Bensalem, PA, and operating with 1-10 employees. The company manufactures and sells specialty screen protector films for electronic device displays, with a product portfolio built around three core proprietary technologies: DayVue anti-reflective film (using circular polarization technology originally developed for US military applications, allowing screen visibility through polarized sunglasses and filtering approximately 99% of UVB light), Triple A antiglare/anti-microbial/anti-fingerprint film (a multi-function coating), AG antiglare film (non-adhesive), and SelectView privacy film (limiting viewing angle to direct sight). The company also sells Klear Screen cleaning accessory. Films are produced for over 15,000 device types, ranging from smartphones to 80-inch diagonal television displays, with custom cut-to-fit service available at no extra charge within 48 hours.

NuShield distributes exclusively direct-to-consumer via its own e-commerce website (nushield.com) and toll-free phone ordering, with no disclosed third-party retail or marketplace presence. Pricing is per-unit on a pay-as-you-go basis with a 30-day money-back guarantee; pricing tiers are not publicly disclosed. The customer base is broadly horizontal across consumer electronics users, with vertical-specific case studies in military/defense (US Department of Defense), aviation (GEICO Skytypers), motorsports (Andretti Autosport, Stewart-Haas NASCAR), healthcare facilities, marine navigation, and film/television production. Named-logic customers are positioned as marketing references rather than disclosed enterprise contract accounts.

The company is bootstrapped with no disclosed funding rounds, parent company, subsidiaries, or institutional investors. Revenue is not publicly disclosed. Five registered trademarks (NuShield, DayVue, Triple A, SelectView, Klear Screen) constitute the primary intangible-asset base. Marketing relies on content (blog, case studies, video reviews, YouTube installation guides) and organic social channels. Recent strategic activity has been limited to product-line extension (SelectView privacy launch, January 2024) and a minor partnership with LC Technologies for eye-tracking device protection.

Name

NuShield

Legal name

NuShield, Inc.

Website

https://nushield.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NuShield is a Pennsylvania-based manufacturer of specialty screen protector films founded in 1998, serving consumers and enterprise customers across military, healthcare, motorsports, marine, and aviation industries with anti-reflective, antimicrobial, and privacy films for over 15,000 device types.

Ownership category

akta.pro rank

Product category

Screen Protector Films

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Electrical & Electronics Film/Sheet Extrusion (Insulating Films, Display/Optical Films) (IMANACAE)

akta.pro secondary industries

Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD), Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated) (IMALABAC)

Keywords

• Screen protector films
• Anti-glare displays
• Privacy screen films
• Antimicrobial screen protectors
• Custom-cut display films

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Screen Protector Film Sales: NuShield generates revenue through the sale of screen protector films. Products include DayVue anti-reflective films, Triple A antiglare/antimicrobial films, SelectView privacy films, and AG antiglare films. Sales are made directly to consumers and businesses through e-commerce and phone orders. Custom film sizes are available at standard pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NuShield manufactures and sells screen protector films for electronic device displays, with a portfolio that includes DayVue anti-reflective films for outdoor visibility, Triple A antiglare/anti-microbial/anti-fingerprint films for indoor use, SelectView privacy films, and AG antiglare films. Products are offered as pre-cut films for over 15,000 supported devices or custom-cut to any size at no extra charge, and are sold directly to consumers and businesses through the company's website and phone-based ordering.

Product overview

NuShield offers a portfolio of screen protector films designed to protect electronic device displays from glare, scratches, germs, and privacy concerns. The core product line includes DayVue (anti-reflective for outdoor use with polarized sunglasses compatibility), Triple A (antiglare/antimicrobial/anti-fingerprint for indoor use), AG (basic antiglare), and SelectView (privacy screen). Products support over 15,000 device types ranging from smartphones to 80-inch televisions. The company also offers custom film sizing and Cut-to-Fit kits for devices not in their database.

Differentiator

Problem solved

Functional benefit

Brands

• DayVue: Anti-reflective screen protector film for outdoor visibility, works with polarized sunglasses, filters out 99% of UVB light
• Triple A
• AG (Anti-Glare)
• SelectView
• Klear Screen

Products and services

• NuShield DayVue Anti-Reflective Screen Protector Anti-reflective screen protector film designed for outdoor use on smartphones, tablets, laptops, GPS units, marine electronics, and other LCD/touch displays. Provides screen visibility in direct sunlight, works with polarized sunglasses, and filters out approximately 99% of UVB light. Technology originally developed for US military applications.
• NuShield Triple A Antiglare/Anti-Microbial/Anti-Fingerprint Screen Protector Multi-function screen protector that combines antiglare, antimicrobial, and anti-fingerprint properties in a matte-finish film. Eliminates indoor glare, kills germs/bacteria on contact (eliminates up to 99% of bacteria within 24 hours), hides fingerprints, and provides scratch resistance. Can be cleaned with harsh solvents without losing properties. Targeted at indoor electronics and healthcare facilities.
• NuShield AG Antiglare/Anti-Fingerprint Screen Protector Non-adhesive antiglare and anti-fingerprint screen protector film designed for indoor use. Held in place between the gap of the device bezel and the display screen; eliminates indoor glare and provides scratch protection.
• NuShield SelectView Privacy Screen Protector Privacy screen protector film that limits display visibility to straight-on viewing; viewers from an angle see only a dark screen. Also reduces glare and provides scratch resistance for touch screen devices such as smartphones, tablets, and laptops.
• Klear Screen Screen cleaning solution and accessory product for maintaining screen clarity and hygiene on electronic displays.

Quantifiable outcome

• Filters 99% of UVB light
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PanzerGlass: PanzerGlass sells premium tempered-glass and privacy screen protectors for smartphones and tablets globally, including through carrier retail. Closely comparable to NuShield on privacy, anti-glare, and device-fit expertise.
• ESR: ESR designs and sells tempered-glass screen protectors, cases, and charging accessories, with strong Amazon and global e-commerce presence. Direct competitor to NuShield on smartphone/tablet protectors.
• ZAGG (InvisibleShield): ZAGG's InvisibleShield is the largest branded screen protector brand in the US, selling tempered glass and film protectors direct-to-consumer and through retail. Directly competes with NuShield across smartphones, tablets, and laptops on anti-glare and privacy features.
• BodyGuardz: BodyGuardz designs and distributes screen protectors (film and tempered glass) and device cases, with a comparable direct-to-consumer and retail model. Overlaps with NuShield on anti-glare and device-specific SKUs.
• Gadget Guard: Gadget Guard sells screen protectors (Black Ice, Fusion) and full-body device protection direct-to-consumer. Comparable mid-sized brand competing on premium film and tempered glass protectors.
• Power Support International: Power Support manufactures anti-glare and crystal screen films (notably for Apple devices) sold direct and through Apple retail. Closely comparable premium film-protector brand with a similar catalog-by-device approach.

Broad incumbents

• Spigen: Spigen is a global mobile accessories brand selling cases, tempered glass protectors (GlasTR), and films across Amazon and retail. Direct competitor in the same SKU categories with significantly broader geographic reach.
• Belkin: Belkin sells ScreenForce/TemperedGlass screen protectors and broader mobile accessories through retail and carrier channels. Comparable as a mass-market screen protector brand with deeper distribution than NuShield.
• OtterBox: OtterBox is a major device-protection brand offering cases plus screen protectors at retail and carrier channels. It competes with NuShield in the broader screen protector category as part of a wider device-protection portfolio.
• 3M: 3M manufactures privacy filters and anti-glare films (e.g., for monitors and laptops) as part of its broader industrial and consumer products portfolio. Comparable as an incumbent in the display film category with much wider distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NuShield
• YouTubeyoutube.com/user/NuShieldProtectors
• Facebookfacebook.com/nushield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuShield