Editorial Dossier

What Editorial Dossier does

Editorial Dossier S.A. is a privately held, family-owned Argentine publishing and media company founded in 1980 (firmographics list 1979) by Jerry Goldenberg, headquartered at Av. Cabildo 714, Buenos Aires. The company operates the DossierNet digital portal (dossiernet.com), described as the primary advertising industry portal in Argentina, and the monthly print/digital magazine Carta de Publicidad. Editorial Dossier generates revenue through four streams: advertising sales on DossierNet and in special print editions, recurring membership subscriptions for its members-only Datacenter directory and premium editorial, one-time sales of annual reference publications (Anuario Dossier, Lápiz de Platino books, and themed Especiales on Medios, Anunciantes, Relaciones Públicas, and Digital), and professional services revenue from organizing and sponsoring industry awards events (Lápiz de Oro, Lápiz de Platino, Premio Jerry Goldenberg, ECHO Latam, Dossier Sprint).

The core technology is a digital-first publishing platform built on DossierNet that aggregates daily advertising-industry news across categories (Agencias, Campañas, Adtech, Pases, Eventos, Lanzamientos, Entrevistas, Análisis), distributes a daily email newsletter ('DossierNet al día'), and hosts a members-only Datacenter with professional profile pages. The product portfolio also includes the Sin Obligación de Compra podcast and the Datacenter community module. The technology stack is conventional web publishing rather than proprietary infrastructure; intellectual property is protected via Argentine Trademark Law registration (Ley No. 22.362) and Intellectual Property Registry filing (No. 1.660.300).

Editorial Dossier serves advertising agencies, media agencies, marketing and communications professionals, and advertisers/brands across Argentina, with selective extension into Latin America through the ECHO Latam regional award. The go-to-market is sales-led, combining direct sales for advertising and event sponsorship with a membership model for premium content and directory access. The leadership team is dominated by the Goldenberg family — Roberto Goldenberg as President, Andrés Goldenberg as Director de Marketing, Adriana Schejtman as Vicepresidenta, with founder Jerry Goldenberg as Fundador — alongside specialized commercial and editorial leadership (Sandra Yabour as Gerenta Comercial, Lidia Bugni as Directora de Administración y Finanzas, Bárbara Sousa as Directora de Operaciones). The company has no disclosed external investors, parent company, subsidiaries, or M&A activity.

Name

Editorial Dossier

Legal name

Editorial Dossier S.A.

Website

https://dossiernet.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Editorial Dossier is a Buenos Aires-based, family-owned publishing company operating DossierNet, Argentina's primary advertising-industry portal, and Carta de Publicidad magazine, serving ad agencies, media agencies, marketers, and brands via advertising, memberships, events, and annual reference publications.

Ownership category

akta.pro rank

Product category

Trade Media and Advertising Industry Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Trade publishing services
• Advertising industry media
• Industry awards programs
• Professional networking directory
• Marketing industry news

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital subscription and membership: DossierNet operates a members-only area (Comunidad Dossier) providing exclusive content, company profiles in the Datacenter, and access to Lápiz de Oro TV reels and premium editorial. Contact emails for membership indicate a paid subscription model.
2. Advertising sales: The website and publications carry display advertising from major Argentine and multinational brands (visible through advertiser logos on the site). Digital ad placements on DossierNet and sponsored content within special editions.
3. Special editions and publications: Sale of special annual publications including the Anuario Dossier, Lápiz de Platino production books, and special themed issues (Medios, Relaciones Públicas, Anunciantes).
4. Event awards and sponsorship: Revenue from organizing and hosting major industry awards events (Lápiz de Oro, Lápiz de Platino, Premio Jerry Goldenberg, ECHO Latam, Dossier Sprint) including sponsorship of these events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Editorial Dossier is a B2B trade media company that publishes industry news, analysis, and special reports about the advertising, marketing, and communications sector across the DossierNet portal, the print magazine Carta de Publicidad, the Datacenter industry directory, the Sin Obligación de Compra podcast, annual Anuarios, and themed Especiales. The company also monetizes its industry standing through the Lápiz de Oro, Lápiz de Platino, Premio Jerry Goldenberg, and ECHO Latam awards programs, and through the Dossier Sprint annual conference. Its customers are advertising agencies, brands, media companies, and marketing professionals in Argentina and Latin America.

Product overview

Editorial Dossier operates as a multi-platform media and events company serving Argentina's advertising, marketing, and communications industry. The core offering consists of DossierNet (digital news portal), Carta de Publicidad (monthly print/digital magazine), and a suite of award competitions including Lápiz de Oro (monthly), Lápiz de Platino (annual gala), and Premio Jerry Goldenberg. The portfolio extends to regional awards (ECHO Latam), annual publications (Anuarios Dossier), and special industry guides (Especiales Dossier covering MEDIOS, ANUNCIANTES, RRPP, and DIGITAL). Additional services include Datacenter (professional directory for members), the Sin Obligación de Compra podcast, and the annual Dossier Sprint conference. The products function as an integrated ecosystem where the news portal drives engagement to awards, publications serve as reference materials, and membership features enable professional networking.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Drum: Global digital-first media brand covering the advertising, marketing, and media industries with news, events, and awards. Comparable to DossierNet as a digital advertising trade outlet with similar agency-and-brand audience and award-event monetization.
• Effie Worldwide: Global advertising effectiveness awards organization running major regional competitions. Comparable to the Lápiz de Oro/Lápiz de Platino/Precio Jerry Goldenberg portfolio as a marketing-credentials awards franchise monetized through entry fees, sponsorships, and events.
• Adweek: US-based trade publication covering the advertising, media, and marketing industry. Directly comparable as a multi-channel ad trade media brand (news, events, awards, newsletters) serving advertising agencies, brands, and media buyers — the same customer segments Editorial Dossier serves in Argentina.
• Ad Age: Long-established US advertising industry trade publication with decades of continuous coverage of agencies, campaigns, and creative awards. Highly comparable to Editorial Dossier as a venerable ad-industry news brand with awards franchises and a similar B2B professional readership.
• Campaign Magazine: Global advertising industry trade publication covering agencies, media, and brand marketing across multiple geographies. Comparable to Editorial Dossier in its agency-focused journalism, awards coverage, and subscriber model serving advertising professionals.
• Clio Awards: Global advertising and creative awards program with annual ceremony, categories, and industry recognition. Comparable to Editorial Dossier's Lápiz and Premio Jerry Goldenberg awards as a B2B creative-credentials awards franchise serving agencies and brands.

Regional players

• LatinFinance: Latin American business and finance trade publication covering capital markets, banking, and corporate news with events and awards. Comparable to Editorial Dossier as a regional trade media brand with parallel news/events/awards monetization in Latin America.
• Adlatina: Latin American advertising industry news portal covering agencies, campaigns, and creative work across the region. Directly comparable to Editorial Dossier as a regional ad-industry media brand with overlapping Spanish-language agency and brand audience.

Emerging players

• Contagious: Creative and advertising intelligence platform with news, analysis, and events for the global advertising industry. Comparable to DossierNet's premium editorial and special publications (Anuarios, Especiales) as a subscription-supported, insight-driven ad trade media brand.

Broad incumbents

• Cannes Lions International Festival of Creativity: The flagship global advertising creativity awards and festival. Comparable to ECHO Latam and Lápiz de Platino as a tier-one advertising awards property, though operating at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DossierNet
• Facebookfacebook.com/DossierNet
• LinkedInlinkedin.com/company/editorial-dossier-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editorial Dossier