Uniique
Uniique is a Hamburg-based German software vendor selling a Customer Data Platform that consolidates data from ERP, CRM, eCommerce, and marketing systems into a 360° customer view, with optional email and marketing automation modules, sold direct to DACH enterprise customers.
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Uniique does
Uniique Information Intelligence AG is a Hamburg-based German software vendor (AG) founded in 2010 that builds and sells a Customer Data Platform (CDP) under the brand Uniique CDP. The platform consolidates fragmented customer, contact, and business process data from databases (MySQL, MS-SQL, Oracle), ERP systems (SAP), accounting (Lexware), eCommerce platforms (Oxid, Shopware, Shopify, Plentymarkets, Magento), CRM systems (Salesforce, SAP, Genesis), marketing automation tools (Brevo, Evalanche, inxMail, MailChimp, Mapp), and ticketing systems (Jira) into a single 360° customer view via a freely configurable REST interface and optional real-time Live Connectors. The core capability stack includes data cleaning, deduplication, segmentation and categorization, advanced analytics and visualization, a report designer with ad hoc reporting, predictive analytics for churn, purchasing behavior, and customer value, and optional Email Marketing and Marketing Automation modules supporting multi-channel campaign execution (email, print, phone, social media, landing pages).
The company operates with 11-50 employees, is privately held, and reports no outside funding. It generates revenue through SaaS subscriptions and on-premises licenses (with annual billing and a base configuration of 4 CPUs and 2 full users, expandable with additional CPUs, full users, read-only users, live connectors, and feature modules), plus professional services for CDP setup, system integration, advertising effectiveness measurement, dialogue marketing consulting, and BI project management. Go-to-market is direct enterprise sales led by VP Sales Gerhard Maier, supplemented by webinar-based thought leadership (notably a 2026 partnership with OXID eSales AG targeting eCommerce), and supported by offices in Hamburg (headquarters) and Munich. Named customers span banking (UBS, Targo Bank), IT/telecom (T-Systems), healthcare (AOK), transportation (Hochbahn), energy (EWR), retail (famila, Das Futterhaus), beverage (Schloss Wachenheim), marketing (Socoto), IT services (PROUNIX), media (Schwaelbchen), and non-profit (Aktion Mensch) segments, primarily in the DACH region. Uniique also operates POWER CAPTCHA as a sub-brand offering website protection against automated access.
Uniique firmographics
Firmographics- Name
- Uniique
- Legal name
- Uniique Information Intelligence AG
- Website
- https://uniique.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uniique is a Hamburg-based German software vendor selling a Customer Data Platform that consolidates data from ERP, CRM, eCommerce, and marketing systems into a 360° customer view, with optional email and marketing automation modules, sold direct to DACH enterprise customers.
- Ownership category
- akta.pro rank
Uniique industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Uniique is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Uniique business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Uniique CDP available as SaaS solution hosted on virtual or dedicated servers, configured according to individual security requirements and usage scenarios.
- On-Premises License: Software license for on-premises deployment on customer's own systems, with optional maintenance and support.
- Professional Services and Consulting: Conceptual support for CDP setup, system integration, advertising effectiveness measurement, data analysis as trusted party, newsletter/multi-channel campaign execution, dialogue marketing consulting, and BI project management.
- Additional CPU and User Licenses: Expansion options for additional CPUs for complex processes, additional full users, read-only users, and live connectors for real-time data transfer.
- Email Marketing and Marketing Automation Modules: Optional expansion with comprehensive email marketing and marketing automation features including dashboards, workflows, landing page creator, and multi-channel campaign execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Platform - 4 CPUs, 2 full users |
| Subscription | Annual | Additional full users |
| Subscription | Annual | Read-only users |
| Subscription | Annual | Live Connectors |
| Subscription | Annual | Email Marketing Module |
| Subscription | Annual | Marketing Automation Module |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Uniique product offering
Product offeringCore offering
Uniique offers a modular Customer Data Platform (CDP) that consolidates customer, contact, and business process data from multiple source systems (databases, ERP, CRM, eCommerce, marketing automation, ticketing) into a single 360-degree view. The platform provides data cleaning and deduplication, advanced and predictive analytics, report design, and integrated multi-channel marketing automation including email, print, phone, and social campaigns. The product is offered as a SaaS subscription or on-premises license, with optional consulting and integration services.
Product overview
Uniique offers a modular Customer Data Platform (CDP) architecture consisting of the Uniique Basic Platform as the core foundation, which can be flexibly expanded with add-on modules. The core platform provides essential features for data integration (via REST interface), data management (cleaning, deduplication, segmentation), comprehensive analysis and visualization, and report creation and distribution. The product portfolio includes Email Marketing Module for newsletter and campaign execution, Marketing Automation Module for multi-channel campaign management, Live Connectors for real-time SAP/CRM synchronization, and additional CPU and user licensing options for scaling. Uniique also offers POWER CAPTCHA as a separate data security product. The platform is available as SaaS or On-Premises deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Uniique Customer Data Platform (CDP) The central customer data platform providing a unified 360-degree view of all customer information, contacts, and business processes, with capabilities for data integration, cleaning, deduplication, segmentation, analysis, reporting, and campaign management. Targeted at data-driven mid-market and enterprise organizations.
- Uniique Basic Platform The foundational software tier of the Uniique CDP, including 4 CPUs and 2 full users, providing core data integration, data management (cleaning, deduplication, segmentation, categorization), analysis, and reporting capabilities for small and medium businesses with straightforward processes.
- Email Marketing Module Expandable module providing email marketing and newsletter capabilities, including an email marketing dashboard, multi-step workflows, target audience creation, campaign planning, email template builder, and manual or automated execution. Designed for marketing teams managing customer outreach campaigns.
- Marketing Automation Module Comprehensive marketing automation add-on supporting multi-channel campaigns including email, mail, print materials, and call centers. Includes marketing automation dashboard, landing page creator, and integration with mail merge services.
- Live Connectors Real-time data transfer add-on enabling immediate, live synchronization with external systems such as SAP or CRM platforms for up-to-date data integration within the Uniique CDP.
- POWER CAPTCHA A CAPTCHA service developed by Uniique for verifying legitimate website access and protecting against automated programs and unauthorized access. Uses encrypted communication and anonymized evaluation of email and IP addresses.
- Uniique Consulting and Project Services Professional services including conceptual support for CDP setup, system integration, advertising effectiveness measurement, data analysis as a trusted party, newsletter and multi-channel campaign execution, dialogue marketing consulting, and BI project management.
Quantifiable outcome
- Identifies churn risk through predictive analytics
- +4 more outcomes
Companies that use Uniique
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Uniique technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature10 records
Uniique partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OXID eSales AGcoreJoint webinar partnership to demonstrate Uniique CDP capabilities to OXID eCommerce customer base. Gerhard Maier (Uniique VP Sales) presents on consolidating customer data from shop, ERP, CRM, newsletter, and service systems. Webinar includes live platform demo, customer analytics & segmentation, personalized automation, and management reporting.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Uniique competitors and assessment
Company assessmentDirect peers
- mParticle: mParticle is a customer data platform focused on collecting, organizing, and routing customer data to marketing and analytics tools, with strong support for mobile and digital channels. It competes directly with Uniique on the core CDP use case (data integration + audience building) and is a recognized direct peer in analyst CDP rankings.
- Twilio Segment: Twilio Segment is a leading customer data platform providing data collection, identity resolution, and audience activation APIs. It is a global scale direct competitor to Uniique, particularly for enterprise digital and product-led customers who prioritize API-first, cloud-native CDP architectures.
- Tealium: Tealium provides a customer data platform plus a real-time event stream and tag management system, serving enterprise customers globally with a strong footprint in regulated industries. It competes head-to-head with Uniique in the enterprise CDP category, particularly on data integration, identity resolution, and real-time audience activation.
- Treasure Data: Treasure Data offers an enterprise customer data platform with strong CDP + data warehouse convergence, serving global enterprise customers including regulated industries. It competes directly with Uniique on the enterprise CDP positioning and predictive/AI-driven customer insights use cases.
- BlueConic: BlueConic is a pure-play customer data platform focused on unifying first-party data, building audiences, and activating them across marketing channels. It is a direct competitor to Uniique in the mid-market/enterprise CDP segment, particularly in Europe, and offers similar SaaS deployment with consent and identity resolution capabilities.
Broad incumbents
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform and bundles identity, profile, and segmentation capabilities with Adobe's broader marketing and analytics stack. It is a broad incumbent alternative to Uniique for enterprise buyers considering Adobe-centered marketing technology ecosystems.
- Salesforce Data Cloud: Salesforce Data Cloud (formerly Salesforce CDP) is the CDP offering within the Salesforce platform, deeply integrated with Marketing Cloud and Sales Cloud. It is a broad incumbent alternative to Uniique for enterprises already standardized on Salesforce CRM and marketing technology.
- SAP Customer Data Platform: SAP Customer Data Platform (built on acquired Gigya/Customer Data Cloud technology) is part of the SAP Customer Experience portfolio and offers identity, consent, and audience activation. It is a broad incumbent competitor, particularly relevant because Uniique integrates with SAP and competes for the same enterprise SAP customer base.
Regional players
- SC-Networks (Evalanche): SC-Networks, the vendor behind Evalanche, is a German email marketing and marketing automation platform that also offers CDP-adjacent customer data capabilities. It is a regional peer to Uniique in DACH with overlapping email/marketing automation functionality and competes for similar mid-market and enterprise marketing buyers.
- Inxmail: Inxmail is a German email marketing and dialog marketing platform targeting enterprise and mid-market customers with comparable newsletter, automation, and integration capabilities. It is a regional peer to Uniique in the German market, particularly as an alternative for the email marketing and marketing automation modules that Uniique offers as add-ons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniique social profiles
Digital presenceUniique compliance and trust
Trust signalCompliance3 records
Uniique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniique leadership team
Management profileNumber of profiles
Profiles6 records
Uniique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniique
What does Uniique do?
Uniique offers a modular Customer Data Platform (CDP) that consolidates customer, contact, and business process data from multiple source systems (databases, ERP, CRM, eCommerce, marketing automation, ticketing) into a single 360-degree view. The platform provides data cleaning and deduplication, advanced and predictive analytics, report design, and integrated multi-channel marketing automation including email, print, phone, and social campaigns. The product is offered as a SaaS subscription or on-premises license, with optional consulting and integration services.
Is Uniique a public or private company?
Uniique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uniique founded?
Uniique was founded in 2010. It employs 11 to 50 people.
Where is Uniique based?
Uniique is headquartered in Hamburg, Germany, in the Europe region.
How does Uniique make money?
Five revenue lines are on record. SaaS Subscription is the primary driver. The others are on-Premises License, professional Services and Consulting, additional CPU and User Licenses and email Marketing and Marketing Automation Modules.
Who are Uniique's main competitors?
Direct peers on record are mParticle, Twilio Segment, Tealium, Treasure Data and BlueConic. Broad incumbents are Adobe Real-Time CDP, Salesforce Data Cloud and SAP Customer Data Platform. Regional players are SC-Networks (Evalanche) and Inxmail.
Does Uniique have an API?
Yes. Uniique Customer Data Platform was designed as an open system with a freely configurable REST interface. No standard interfaces to third-party systems are required. The REST interface allows integration of databases, ERP systems, accounting systems, e-commerce systems, CRM systems, marketing automation systems, ticketing systems, and reservation systems. Any necessary adjustments or extensions to the REST interface for external tools can be implemented easily. Additionally, data can generally be retrieved from databases of external systems if third-party interfaces offer only limited functionality, or to perform dynamic data extensions (e.g., custom tables).
What industry is Uniique in?
Uniique's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5132 and its SIC code is 7372.