Inxmail
Inxmail is a German SaaS provider of a GDPR-compliant, ISO 27001-certified email marketing platform serving 2,000+ enterprise and mid-market customers across the DACH region in retail, publishing, energy, and financial services.
- Company typePrivate
- Founded1999
- HeadquartersFreiburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Inxmail does
Inxmail GmbH is a privately held, owner-managed email marketing software provider headquartered in Freiburg im Breisgau, Germany. Founded in 1999 and led by CEO Peter Ziras, the company operates a modular SaaS platform serving more than 2,000 customers primarily across the DACH region (Germany, Austria, Switzerland). The platform unifies newsletter creation, marketing automation, transactional email, deliverability management, and 30+ native integrations into a single solution targeted at enterprise and mid-market buyers in retail/e-commerce, media/publishing, energy supply, and banking/insurance verticals.
The product architecture comprises a drag-and-drop mailing editor with AI-generated text suggestions, visual workflow-based marketing automation, an SMTP Mail-Relay service for deliverability and authentication management (SPF, DKIM, DMARC), a REST API, and modular add-ons for transactional email, integrations, security, and AI workflows. The infrastructure is German-hosted, ISO/IEC 27001:2022 certified by TÜV Rheinland, BSI Silver Status in the Hall of Fame (2025), and fully GDPR/DSGVO-compliant. The company also operates a certified partner program (Silver and Gold tiers) and has 30+ technology partnerships spanning CRM (Salesforce, SAP, Microsoft Dynamics), e-commerce (Shopify, Shopware, Magento, OXID, Spryker), and AI providers (ChatGPT, Claude, Gemini, Copilot, Perplexity).
Inxmail generates revenue primarily through quote-based SaaS subscriptions billed annually, supplemented by professional services (strategy consulting, design, automation setup, deliverability consulting, and training). The company distributes through a direct sales team, an inside sales function, and a certified partner channel that includes agencies and technology integrators. The firm is self-financed from operating cash flow with no external institutional investors or parent company, and is structured as Inxmail GmbH under German private limited liability law.
Inxmail firmographics
Firmographics- Name
- Inxmail
- Legal name
- Inxmail GmbH
- Website
- https://inxmail.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inxmail is a German SaaS provider of a GDPR-compliant, ISO 27001-certified email marketing platform serving 2,000+ enterprise and mid-market customers across the DACH region in retail, publishing, energy, and financial services.
- Ownership category
- akta.pro rank
Inxmail industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Inxmail is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Inxmail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Email Marketing Platform Subscription: SaaS subscription model providing access to the Inxmail email marketing platform including campaign creation, automation workflows, deliverability management, and analytics. Pricing is quote-based and tailored to customer needs.
- Professional Services: Additional services including strategy consulting, design services, automation setup, deliverability consulting, and training sessions provided by Inxmail experts to support customer success
- SMTP Mail-Relay Service: Standalone SMTP relay service for customers wanting to use their own systems for email creation while leveraging Inxmail's deliverability infrastructure and authentication management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on volume and feature requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Inxmail product offering
Product offeringCore offering
Inxmail operates a modular SaaS email marketing platform that enables businesses to create, send, and automate newsletter campaigns, transactional emails, and trigger-based marketing workflows. The platform includes a drag-and-drop editor, visual marketing automation, AI-powered content suggestions, an SMTP mail-relay service for deliverability, and 30+ native integrations with CRM, e-commerce, and AI tools. It is complemented by professional services (strategy consulting, design, training) and sold primarily to enterprise and mid-market customers in the DACH region with a focus on GDPR compliance and German data hosting.
Product overview
Inxmail is a unified email marketing platform based on a modular architecture. The core Inxmail Platform provides all essential email marketing functionality, supplemented by specialized modules including Marketing Automation for visual workflow-based campaign automation, Newsletter & Kampagnen for intuitive drag-and-drop mailing creation with AI text suggestions, Transaktionsmails for order and CRM-triggered transactional communications, Zustellbarkeit & SMTP Mail-Relay for deliverability optimization and relay services, Integrationen & Add-ons with 30+ native integrations (CRM, E-Commerce, AI tools), and KI im E-Mail-Marketing for AI-powered automation. The platform is complemented by Sicherheit & Datenschutz (GDPR compliance, ISO 27001, German hosting) and professional Services (strategy, design, training). Industry-specific Branchenlösungen are available for energy, media/publishing, retail, and banking/insurance sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Inxmail Platform (Inxmail Plattform) Unified SaaS email marketing platform providing all functionality for professional email marketing, including drag-and-drop campaign creation, visual marketing automation, transactional emails, deliverability management, and 30+ native integrations. Sold via subscription to enterprise and mid-market businesses in the DACH region.
- SMTP Mail-Relay Service
- Inxmail Professional Services
- Branchenlösungen (Industry Solutions)
Quantifiable outcome
- 22,000+ new leads generated in 7 days for eurowings holidays
- +2 more outcomes
Companies that use Inxmail
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Inxmail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature7 records
Inxmail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- DYMATRIXcoreLong-standing partnership with DYMATRIX, a leading German CRM solutions provider for customer analytics, marketing automation, and business intelligence. Together they serve customers like SCHIESSER with integrated email marketing and customer data platform solutions.
- TWT Digital Group GmbHcoreLong-standing agency partner with over 380 employees serving customers including Nestlé, Commerzbank, and Deutsche Telekom. TWT provides customer enablement services including technical setup, email design, workflow creation, and knowledge transfer training for Inxmail implementations.
- Salesforce Sales CloudmajorIntegration connecting Salesforce CRM with Inxmail for integrated mailings, profiled customer data utilization, and campaign response tracking within Salesforce.
- SAP Marketing CloudmajorSAP Marketing Cloud adapter providing high delivery rates and automated bounce management through Inxmail infrastructure.
- ShopifymajorShopify store integration for personalized newsletters, transactional emails, and automated workflows with enhanced relevance and customer experience.
- ShopwaremajorShopware e-commerce integration connecting shop data with professional email marketing, from product data and automation to recipient management and double-opt-in.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inxmail competitors and assessment
Company assessmentBroad incumbents
- HubSpot Marketing Hub: Global CRM and marketing platform with email marketing as one module inside a much broader suite. Increasingly competitive in the mid-market and enterprise where Inxmail sells, especially as HubSpot bundles email with CRM and CMS.
- Salesforce Marketing Cloud: Enterprise marketing cloud from Salesforce (formerly ExactTarget). Overlaps with Inxmail at the high end of its enterprise customer base; competes on advanced automation, AI, and CRM-native data, but is the platform Inxmail also integrates with via its native Salesforce connector.
Direct peers
- Klaviyo: US-based e-commerce email and SMS marketing platform. Direct competitor in retail/e-commerce email — Inxmail's primary vertical — and an aggressive international expander.
- dotdigital: UK-headquartered email marketing and engagement platform with strong retail and B2B presence in Europe. Comparable product scope (campaigns, automation, transactional) and European enterprise customer base to Inxmail.
- CleverReach: German email marketing SaaS headquartered in Rastede. Direct DACH competitor with newsletter, automation, and white-label offerings; competes head-to-head with Inxmail in the German mid-market.
- ActiveCampaign: US-based email marketing and automation SaaS focused on SMB/mid-market. Comparable customer profile, automation depth, and CRM-lite positioning, competing for the same email-plus-automation buyers as Inxmail.
- Brevo (formerly Sendinblue): French email marketing and marketing automation SaaS platform. Closely comparable to Inxmail as a European-headquartered, mid-market-focused email/CRM platform with similar deliverability and automation capabilities; both target SMBs and mid-market with multi-channel aspirations.
- Mailchimp: Category-leading email marketing platform (owned by Intuit). Direct competitor across SMB and mid-market, offering campaigns, automation, transactional email, and increasingly AI content generation — overlapping with Inxmail's full product surface.
- Evalanche: German B2B email marketing and marketing automation platform (SC-Networks). Direct competitor in the DACH mid-market and enterprise space, particularly strong in B2B use cases similar to Inxmail's regulated-vertical focus.
- rapidmail: Freiburg-based German email marketing provider. Direct DACH peer, comparable in size and product scope (newsletters, automation, transactional), and a local market competitor to Inxmail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inxmail social profiles
Digital presenceInxmail compliance and trust
Trust signalCompliance4 records
Inxmail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inxmail leadership team
Management profileNumber of profiles
Profiles1 record
Inxmail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inxmail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inxmail
What does Inxmail do?
Inxmail operates a modular SaaS email marketing platform that enables businesses to create, send, and automate newsletter campaigns, transactional emails, and trigger-based marketing workflows. The platform includes a drag-and-drop editor, visual marketing automation, AI-powered content suggestions, an SMTP mail-relay service for deliverability, and 30+ native integrations with CRM, e-commerce, and AI tools. It is complemented by professional services (strategy consulting, design, training) and sold primarily to enterprise and mid-market customers in the DACH region with a focus on GDPR compliance and German data hosting.
Is Inxmail a public or private company?
Inxmail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inxmail founded?
Inxmail was founded in 1999. It employs 51 to 100 people.
Where is Inxmail based?
Inxmail is headquartered in Freiburg, Germany, in the Europe region.
How does Inxmail make money?
Three revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are professional Services and SMTP Mail-Relay Service.
Who are Inxmail's main competitors?
Broad incumbents on record are HubSpot Marketing Hub and Salesforce Marketing Cloud. Direct peers are Klaviyo, dotdigital, CleverReach, ActiveCampaign, Brevo (formerly Sendinblue), Mailchimp, Evalanche and rapidmail.
Does Inxmail have an API?
Yes. Inxmail offers REST API and SMTP connectivity for integrations. The SMTP Mail-Relay supports connection via REST-API or SMTP to existing systems. For AI integrations, ChatGPT, Claude, Copilot, Gemini, and Perplexity can be connected via API to automate email processes, content, and recipient data processing. Developer documentation is at help.inxmail.com/de/content/home.htm.
What industry is Inxmail in?
Inxmail's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 51821 and its SIC code is 7372.