Treet

What Treet does

Treet is a Finnish digital pharmacy platform operated by ApoDigi Oy, a private company headquartered in Kuopio, Finland, with presence in Turku. The service delivers the full pharmacy experience into a mobile application (iOS and Android) and a web portal, enabling consumers to select a participating pharmacy, manage a digital medication list, order prescription and over-the-counter medicines, consult pharmacists via secure chat, and arrange home delivery. The platform is available exclusively through the Avainapteekit pharmacy network, which comprises approximately 1,174 partner pharmacies nationwide, and requires Suomi.fi strong authentication for user identity verification.

The underlying technology stack comprises a mobile and web front end, deep integration with licensed pharmacy management systems, encrypted chat and video consultation, real-time pharmacy inventory links, and a PIN-verified Wolt-powered last-mile delivery layer launched in 2024. Treet extends into adjacent care through a Terveystalo integration that embeds general practitioner chat and prescription renewal chat directly inside the app, enabling a doctor-to-medication workflow. The company is co-developing AI and machine learning modules with Silo.AI to support omnichannel pharmacy operations while maintaining medication safety standards.

Treet's business model is freemium for end consumers, with revenue generated through pharmacy transaction commissions, delivery markups on Wolt-fulfilled orders, optional premium service packages, and potential referral or co-service revenue from the Terveystalo healthcare integration. Distribution is anchored by channel partners (Avainapteekit pharmacies, which onboard and refer customers), while top-of-funnel demand is generated through pharmacy referrals, co-marketing with pharmaceutical brands such as Teva Finland, and earned media coverage. As of the latest available data, the company employs 1–10 people and has raised approximately €1 million in disclosed funding led by Nostetta Ventures in September 2020.

Name

Treet

Legal name

ApoDigi Oy

Website

https://treet.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Treet is a Finnish digital pharmacy platform that lets consumers order prescription and OTC medicines, manage digital medication lists, consult pharmacists, and arrange home delivery through approximately 1,174 Avainapteekit partner pharmacies.

Ownership category

akta.pro rank

Product category

Online Pharmacy / Digital Medication Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHLALAIAA

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription)

Healthcare & Life Sciences/Telehealth Platforms/Pharmacy-Integrated Telehealth & ePrescribing Platforms

Keywords

• Online pharmacy services
• Digital medication management
• Prescription renewal chat
• Pharmacy home delivery
• Telemedicine integration

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Pharmacy Transaction Commissions: Treet earns a commission on pharmacy orders placed through its platform. The pharmacy processes the order, and Treet facilitates the transaction via its digital infrastructure.
2. Home Delivery Markup: Revenue generated from delivery fees charged for Wolt-based home delivery of pharmacy orders to customers.
3. Premium Service Packages: The terms of use state that while the app is free for consumers, additional service packages can be purchased within the app.
4. Healthcare Service Referrals: Integration with Terveystalo doctor chat services may generate referral or co-service revenue for physician consultations facilitated through the Treet platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Treet is a mobile and web application that lets Finnish consumers select a partner pharmacy within the Avainapteekit network and remotely manage their prescriptions and OTC medicine orders. The platform provides an auto-populated digital medication list, prescription validity checking and renewal, encrypted pharmacist chat/video consultation, real-time order tracking, and same-day home delivery via a Wolt partnership, plus integrated physician consultations through Terveystalo. The service is free to consumers, with revenue generated through pharmacy commissions, delivery fees, and optional in-app premium packages.

Product overview

Treet is a unified digital pharmacy service platform comprising a mobile application, web-based online pharmacy, and integrated healthcare services. The core Treet Mobile Application and Verkkoapteekki provide access to prescription and OTC medicines, medicine lists, and pharmacy counseling. Integrated services include Terveystalo Lääkäri-chat for doctor consultations and Reseptinuusinta-chat for prescription renewals. Additional features like pollen forecasting and Wolt home delivery extend the platform's utility. The service is exclusively available through Avainapteekit pharmacies in Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Treet Mobile Application Primary mobile application bringing the complete pharmacy service lifecycle to consumers' phones; available on Android and iOS. Includes digital medicine lists, prescription management, pharmacy ordering, pharmacist chat, and home-delivery options, exclusively for Avainapteekit pharmacies.
• Verkkoapteekki (Treet Online Pharmacy) Web-based online pharmacy accessible via internet browser at app.treet.fi, complementing the mobile app; supports pharmacy search/selection, prescription and OTC medicine ordering, and pharmacy counselling for Finnish consumers.
• Terveystalo Lääkäri-chat (Doctor Chat) Doctor chat service integrated within Treet that gives consumers access to Terveystalo general practitioners without an appointment, for health questions, treatment assessment, prescription writing, lab-result review, and medical certificates, with seamless hand-off into Treet pharmacy ordering.
• Reseptinuusinta-chat (Prescription Renewal Chat) Chat-based prescription renewal service integrated with Terveystalo inside the Treet platform, enabling users to renew prescriptions remotely and proceed directly to pharmacy ordering and delivery.
• Lääkeneuvonta (Medicine Counselling via Treet) Pharmacist consultation service delivered via protected chat or call-back requests, connecting consumers with their selected Avainapteekit pharmacy staff for medication guidance, usage instructions, and health advice.

Quantifiable outcome

• Pharmacy visits reduced to button presses — multiple in-person pharmacy visits can be replaced by a few app taps
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WoltcoreStrategic or Co-development Partner · 9 July 2024Wolt provides the logistics and delivery infrastructure for Treet's home delivery service. Wolt couriers deliver medications to customers, with PIN-code verification ensuring correct recipient. The partnership enables delivery within hours (fastest ~90 minutes), addressing a key consumer pain point of waiting at the pharmacy or returning later to collect orders.
• TerveystalocoreTechnology or Integration · 20 April 2022Terveystalo provides general practitioner chat (Lääkäri-chat) and prescription renewal chat services integrated within the Treet platform. Customers can consult a doctor without an appointment, receive prescriptions, and then order medications through Treet — creating a seamless healthcare-to-pharmacy journey.
• Teva Finland OyminorGTM or Marketing Partner · 4 June 2021Teva Finland partnered with Treet for a summer 2021 co-marketing campaign around hydration and nutrition supplements, with weekly prize drawings among Treet app users who downloaded the app and selected a participating pharmacy.
• Avainapteekit OycoreChannel Partner/ Reseller/ Distributor · 1 July 2020Treet is developed by ApoDigi Oy and is available exclusively through the Avainapteekit (Key Pharmacies) network. Avainapteekit provides the retail pharmacy infrastructure, pharmacist expertise, and prescription processing. This is the foundational partnership — without it, Treet has no distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capsule: US digital pharmacy combining prescription management, chat-based pharmacist support, and same-day delivery. Closest US analogue to Treet's product experience.
• LloydsDirect (formerly Echo): UK NHS-linked digital pharmacy for repeat prescriptions, medicine lists, and home delivery. Same 'manage + order + deliver' digital pharmacy proposition as Treet.
• Phlo: UK digital pharmacy providing same-day prescription delivery, medication management, and pharmacist chat. Closely comparable DTC online-pharmacy proposition to Treet.
• OmaApteekki: Finnish online pharmacy offering prescription refills, OTC ordering, and home delivery. Directly competes with Treet for Finnish consumers using the same pharmacy-fulfilment model.
• Yliopiston Apteekki: Finland's largest pharmacy chain with a national online pharmacy, prescription management, and home delivery. Operates a directly comparable digital + physical pharmacy model in the same market.
• Apotek Hjärtat: Sweden's largest pharmacy chain with a mature online pharmacy, prescription management, and delivery app. Closest Nordic analogue to Treet's pharmacy-network model.

Broad incumbents

• PillPack (Amazon Pharmacy): US digital pharmacy pioneer (now part of Amazon) offering prescription management, sorting, and home delivery. Sets the reference design Treet emulates at national scale.

Others

• Terveystalo: Finland's largest private healthcare provider; partner rather than direct competitor, but operates its own digital clinic and prescription services adjacent to Treet's stack.

Emerging players

• Zava: European DTC telehealth and online-doctor platform offering consultations, prescriptions, and medicine delivery. Comparable to Treet's consult-to-dispense digital journey.
• Kry (Livi): Pan-European telehealth provider with physician consultations and growing pharmacy-fulfilment workflows. Comparable to Treet's Terveystalo-integrated doctor chat + prescription pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/treetapteekki
• LinkedInlinkedin.com/company/treet
• Instagraminstagram.com/treetapteekki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treet