Design Shore Technologies

What Design Shore Technologies does

Design Shore Technologies NZ Limited is a privately held full-service digital agency headquartered in Grey Lynn, Auckland, founded in 2016. The company builds and supports websites, hosts them, sells Microsoft 365 email, and operates a Managed Service Provider (MSP) practice. Its website product line comprises five fixed-price tiers — Starter ($599), Responsive ($999), Custom ($1,599), Ultra Custom ($1,999) and E-commerce ($1,999-$3,999) — built on standard web technology (HTML, CSS, JavaScript) with CMS capability, Google Maps integration, social media integration, and SSL. Hosting packages run $120-$340 per year with a 99.9-99.99% uptime guarantee, and the first year of hosting is bundled free with every website build.

The business model combines one-time project fees for website builds with a growing layer of recurring services: SEO ($250-$400/month), Social Media Marketing ($500-$750/month), Google Ads management ($1,000/month), web hosting, email hosting via Microsoft 365 ($10.50-$36.40 per mailbox per month), SSL certificates ($120/year), and MSP contracts with 12-month initial terms. Sales and customer acquisition are primarily direct — phone, email, website contact forms, and Calendly — targeting small and medium businesses across New Zealand. A referral program ("refer 3 clients, get free hosting for a year") supplements demand generation.

Design Shore's customer base is broad and fragmented across more than 90 named SMB clients spanning construction, hospitality, healthcare, automotive, agriculture, financial services, legal, retail, and other industries, with no apparent concentration in any single account. The company has no disclosed institutional investors, no funding history, no M&A activity, and no public revenue figures. Strategic positioning is built on affordable pricing, 24/7 support claimed across time zones, and a one-stop digital agency model that also includes a partnership with AnchorPoint CRM for back-office business services.

Name

Design Shore Technologies

Legal name

Design Shore Technologies NZ Limited

Website

https://designshore.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Design Shore Technologies is a privately held New Zealand digital agency offering fixed-price website design packages, web hosting, Microsoft 365 email, SEO/social media/Google Ads marketing, and managed IT services for small and medium businesses primarily across Auckland and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development: One-time website development services including Starter ($599), Responsive ($999), Custom ($1599), Ultra Custom ($1999), and E-commerce packages ($1999-$3999). Includes hosting for first year free.
2. Web Hosting Services: Recurring hosting services with 99.9-99.99% uptime guarantee. Plan A at $120/year, Plan B at $220/year, E-commerce hosting at $240-$340/year.
3. SEO Services: Monthly SEO retainer services: Plan A (free with website), Plan B at $250/month, Plan C at $400/month for e-commerce sites.
4. Social Media Marketing: SMM packages: Plan A at $500/month, Plan B at $750/month including ad campaigns, content creation, and analytics.
5. Google Ads Management: Google Ads management service at $1000/month including account setup, keyword research, ad creation, campaign management, and reporting.
6. Managed Service Provider (MSP): IT infrastructure management including system upgrades, patching, anti-virus, technical support, monitoring, asset management, endpoint protection, and mobile device management.
7. Email Hosting (Microsoft 365): Microsoft 365 Business packages ranging from $10.50/month (Basic) to $36.40/month (Premium) per mailbox, providing email, collaboration tools, and cloud storage.
8. SSL Certificates: SSL certificate sales at $120/year for website security.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Design Shore Technologies is a full-service digital agency that designs, develops, and hosts websites and e-commerce stores for New Zealand small and medium businesses. The portfolio spans tiered website packages (Starter, Responsive, Custom, Ultra Custom), e-commerce solutions, and digital marketing services (SEO, SMM, Google Ads) delivered as recurring retainers, alongside infrastructure services such as web hosting, Microsoft 365 email, SSL, and Managed Service Provider (MSP) IT support.

Product overview

Design Shore Technologies is a full-service digital agency offering a portfolio of web development and digital marketing services. The core product lineup includes four tiers of website packages (Starter at $599, Responsive at $999, Custom at $1,599, and Ultra Custom at $1,999 + GST), plus an E-commerce package starting at $1,999 + GST. These website packages are supplemented by add-on services including Logo Design, Brand Design, SEO (from free to $400/month), Social Media Marketing ($500-$750/month), Google Ads Management ($1,000/month), and Digital Marketing services. Additional infrastructure services include Web Hosting ($120-$340/year), Microsoft 365 Email Hosting ($10.50-$36.40/month), SSL Certificates ($120/year), and Domain Services. The company also operates as a Managed Service Provider (MSP) offering IT infrastructure management, endpoint protection, and mobile device management. Add-on extras like booking systems, AI chat boxes, and payment gateway integrations are available for additional fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Website Package Entry-level professional website package with up to 4 pages including a domain name, organic SEO, social media integration, CMS, and 24/7 technical support, with the first year of hosting free. Targeted at small businesses needing an affordable initial online presence.
• Responsive Website Package Responsive website package with up to 8 pages featuring mobile-friendly designs, domain renewal, photos and video gallery, organic SEO, responsive designs, Google Maps integration, CMS, SSL, and forms/PDF/attachments. Designed for small to medium businesses wanting a device-adaptive site.
• Custom Website Package Custom website developed from scratch with up to 25 pages, domain name, hosting (free for 1 year), SSL, organic SEO, CMS, Google Maps integration, and social media integration. Targeted at businesses needing a fully customized mid-large site.
• Ultra Custom Website Package Fully custom website developed from scratch with up to 60 pages, unlimited photos and videos, domain name, hosting (free for 1 year), SSL, organic SEO, CMS, Google Maps integration, and social media integration. Built for larger businesses needing a high-scale custom site.
• E-commerce Package End-to-end e-commerce website solution for online stores supporting 500 to 5,000 products, with payment gateway integration, inventory management, domain, responsive website, hosting, and SEO. Targeted at retailers and product-based businesses wanting to launch or scale online sales.
• Logo Design Service Professional logo design service for brand identity, including complementary business cards, letterheads, posters, and other business stationery. Aimed at new and existing businesses looking to establish or refresh their visual identity.
• Brand Design Comprehensive brand design service combining logo design with business cards, letterheads, and business stationery to help businesses build a coherent brand identity. Targeted at small to medium businesses undertaking a brand launch or rebrand.
• SEO Services Recurring search engine optimization services including site audit, Google Search Console setup, keyword research, competitor analysis, on-page and off-page SEO, technical SEO, and page-loading speed optimization. Plans for static sites (NZ$250/month) and e-commerce sites (NZ$400/month), with a free tier for existing website clients.
• Social Media Marketing (SMM) Social media marketing retainer including paid ad campaigns, ad content creation and design, target market identification, regular updates, monitoring and optimization, and full campaign reporting. Plans at NZ$500/month (Plan A) and NZ$750/month (Plan B) for small to medium businesses seeking ongoing social presence.
• Google Ads Management Google Ads campaign management service including account setup and audit, keyword research, ad creation, campaign management, performance tracking, landing page optimization, A/B testing, remarketing, and ongoing support. Priced at NZ$1,000/month for businesses seeking paid search advertising.
• Web Hosting Recurring web hosting service with a 99.9-99.99% uptime guarantee and 24/7 technical support available. Plans include Plan A (NZ$120/year, 5 GB disk, 10 GB bandwidth), Plan B (NZ$220/year), and E-commerce hosting (NZ$240-NZ$340/year, 10-20 GB disk/bandwidth). Targeted at businesses needing reliable ongoing hosting.
• Microsoft 365 Email Hosting Business email and collaboration hosting via Microsoft 365 plans: Business Basic (from NZ$10.50/month per mailbox), Business Standard (from NZ$21/month), and Business Premium (from NZ$36.40/month). Includes custom business email, Teams, OneDrive cloud storage, desktop/web Office apps, and Premium-tier identity management, endpoint protection, and cyberthreat protection. Targeted at SMBs needing professional email.
• SSL Certificate Annual SSL certificate service providing secure website data transmission, available at NZ$120/year. Sold to businesses needing HTTPS security for their websites.
• Domain Services Domain name registration and management for new and existing domains, supporting the broader website build lifecycle for client businesses.
• Managed Service Provider (MSP) Subscription managed IT infrastructure service covering system upgrades, OS patching, anti-virus, technical support, 24/7 monitoring, asset management, endpoint protection, and mobile device management (MDM). Targeted at SMBs and mid-market organizations seeking outsourced IT.
• Digital Marketing Services Full-service digital marketing offering bundling web design, branding, SEO, social media marketing, and online advertising to help businesses build digitally-savvy brands. Targeted at businesses seeking an integrated marketing partner.

Quantifiable outcome

• 99.99% uptime guarantee on web hosting
• +2 more outcomes

Named customers93 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zyber: New Zealand web design and digital marketing agency serving SMBs with websites, SEO, and Google Ads services. Comparable in customer segment, service mix, and NZ-only geographic focus.
• Springload: Established New Zealand digital agency offering web design/development, UX, and digital strategy. Comparable in service mix and NZ market focus, though typically serving larger mid-market and enterprise clients than Design Shore's SMB base.
• Rocketspark: New Zealand-origin DIY and assisted website builder targeting SMBs with e-commerce, hosting, and digital marketing tools. Directly comparable to Design Shore in customer segment (NZ SMBs) and the bundled web-plus-hosting-plus-marketing offering, though delivered via a SaaS platform rather than custom services.
• First Digital: New Zealand digital agency offering web design, development, hosting, and digital marketing. Closely comparable in bundled service offering and SMB focus within the NZ market.
• Gladeye: New Zealand digital agency providing web design and development, branding, and digital marketing. Comparable full-service digital agency model and NZ market footprint, though skewed toward larger clients.
• Websites.co.nz: New Zealand website design and digital marketing provider offering template and custom websites, SEO, and Google Ads to SMBs. Directly comparable in product, pricing tier, and target market to Design Shore.
• Webfox: New Zealand web design and development agency focused on SMB websites, SEO, and digital marketing. Closely comparable service mix (custom web design, SEO, hosting, Google Ads) and identical target customer (NZ small businesses).

Regional players

• Cactuslab: Australian/NZ digital product and web agency providing web design, development, and digital strategy. Comparable in service mix but skews to mid-market and product work rather than SMB website packages.

Others

• AnchorPoint CRM: New Zealand CRM and business management software provider. A direct technology partner of Design Shore, comparable as an ecosystem participant that extends Design Shore's SMB offering into back-office SaaS.

Broad incumbents

• Wix.com: Global no-code website builder platform with hosting, e-commerce, and marketing tools. Competes with Design Shore for the same SMB customer at a lower price point and represents the primary substitution threat to the agency's core website design services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/designshorenz
• LinkedInlinkedin.com/company/designshore-technologies-nz-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Shore Technologies