Websites.co.in

What Websites.co.in does

Websites.co.in, legally InstaWeb Labs Pvt Ltd., is a Mumbai-based SaaS company founded in 2017 that operates a no-code, mobile-first website builder targeted at small and medium businesses, grassroot entrepreneurs, freelancers, and micro-merchants globally. Its core product, the Instant Website Builder, is delivered through a self-serve web dashboard and dedicated iOS/Android applications and enables users to publish a website, blog, or e-commerce store in approximately five minutes without technical knowledge. Bundled features include a free .com.free subdomain, free hosting, a free SSL certificate, a built-in Magic SEO Tool for automated keyword identification, auto-translation across 98 languages, a one-click Facebook Page-to-Website conversion, and e-commerce/m-commerce capabilities with unlimited product listings and order management. The technology stack is no-code SaaS with native integrations to Google Analytics, Google AdSense, Google Tag Manager, Hotjar, Google Maps, Facebook Pixel, and chat tools (WhatsApp, Facebook Messenger, Tawk).

The company operates a freemium, product-led growth motion with no direct sales force, monetizing through premium subscription plans (InstaWeb and InstaMarketing) at ₹353 per month with annual, three-year, and five-year options, supplemented by custom domain sales and one-time website setup services. Distribution is fully self-serve across web dashboard, Google Play, Apple App Store, and social sign-in via Google, Meta/Facebook, and LinkedIn. Scale claims include 4M+ registered users, 2.57M+ websites indexed, 190+ countries served, and 4.5-star ratings on Google Play. The company is bootstrapped with no disclosed external funding, operates with a 1–10 employee headcount from its headquarters at Atal Incubation Centre within NMIMS University in Vile Parle West, Mumbai, and is led by co-founders Dhaval Mehta and Kartik Raichura (CEO).

Name

Websites.co.in

Legal name

InstaWeb Labs Pvt Ltd.

Website

https://websites.co.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Websites.co.in (InstaWeb Labs Pvt Ltd.) is a Mumbai-based no-code SaaS platform that lets SMBs, freelancers, and micro-merchants build websites, blogs, and e-commerce stores in 5 minutes via a mobile-first self-serve builder.

Ownership category

akta.pro rank

Product category

Website Builder Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• No-code website builder
• SaaS website platform
• Small business websites
• E-commerce site builder
• Mobile website creation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription Plans: Monthly, yearly, 3-year, and 5-year subscription plans at ₹353 per month. Includes premium features like telephonic support, dedicated support, one-time website setup service, custom domain name, 1-on-1 business counselling, and email-based support.
2. Freemium Model: Free tier with basic subdomain, hosting, SSL, and core features. Users can upgrade to premium plans for advanced features.
3. Custom Domain Registration: Revenue from selling custom domain names (YOURBUSINESSNAME.com/net/org etc.) at extra cost beyond free subdomain
4. Website Setup Service: One-time website setup/optimization service by experts available as premium add-on

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Websites.co.in operates a no-code, mobile-first SaaS platform that enables small businesses, entrepreneurs, and freelancers to create websites, e-commerce stores, and blogs within five minutes without any technical knowledge. The offering bundles a free subdomain, free hosting, and free SSL certificate, with built-in features such as Magic SEO, one-click Facebook page conversion, multilingual support, and integrated analytics and chat tools. The platform is accessed via a web dashboard or dedicated iOS and Android apps and monetizes through freemium premium subscription plans.

Product overview

Websites.co.in is a no-code, mobile-first SaaS platform that enables small businesses, entrepreneurs, and freelancers to create websites, eCommerce stores, and blogs within 5 minutes without technical knowledge. The core product is the Instant Website Builder, accessible via both a Web Dashboard and Mobile App (Android/iOS). The platform provides a free subdomain (.com.free) with optional custom domain upgrades. Key built-in features include the Magic SEO Tool (automated keyword identification and ranking), 1-Click Facebook Page to Website conversion, and e-commerce capabilities. The service is offered through two subscription tiers: InstaWeb Plan (core website building at ₹353/month) and InstaMarketing Plan (with inorganic growth and advanced SEO features). Premium users access additional support features including telephonic support, dedicated account management, and 1-on-1 business counselling. The platform integrates with Google Analytics, Google AdSense, Facebook Pixel, and various chat tools (WhatsApp, Facebook Messenger, Tawk).

Differentiator

Problem solved

Functional benefit

Brands

• Instant Website Builder: Mobile and web platform enabling users to create websites, blogs, and e-commerce stores within 5 minutes without coding skills.

Products and services

• Instant Website Builder A no-code, mobile-first SaaS platform that lets users create websites, e-commerce stores, and blogs within 5 minutes without technical skills. Bundled with free hosting, free domain, and free SSL certificate, and accessible via web dashboard and mobile apps.
• Instant Website Builder Mobile App Mobile application for Android and iOS that enables users to create, update, and manage their websites on mobile devices, including adding pages, posts, products, and managing business profiles.
• Custom Domain Registration Paid registration of custom domain names (e.g., YOURBUSINESSNAME.com/.net/.org) offered as an upgrade from the free .com.free subdomain included with all plans.
• Website Setup Service One-time professional website setup and optimization service delivered by in-house experts, available as a premium add-on for subscribers who want expert-assisted website creation.

Quantifiable outcome

• Website creation time reduced from 15-30 days (freelancer) or 3 months (agency) to 5 minutes
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature12 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carrd: Carrd is a lightweight, low-cost single-page site builder popular with creators and micro-businesses. While narrower in scope, it competes for the same price-sensitive SMB and prosumer audience that Websites.co.in targets.
• Shopify: Shopify is the dominant SMB e-commerce platform. Websites.co.in's e-commerce module overlaps with Shopify's basic tier; SMBs weighing a simple site with commerce features may compare the two, particularly in cost-sensitive emerging markets.

Direct peers

• Wix.com: Wix is the leading global no-code website builder serving SMBs and entrepreneurs with drag-and-drop, templates, and integrated commerce. It directly competes with Websites.co.in in the same no-code SMB segment, including freemium and mobile-app experiences.
• Squarespace: Squarespace is a hosted website builder focused on SMBs and creators with strong template design, e-commerce, and AI-assisted site creation. It is a direct competitor in the same category, though typically priced higher and aimed at premium SMBs.
• WordPress.com (Automattic): WordPress.com provides hosted website/blog creation with freemium tiers, custom domains, and e-commerce add-ons. It overlaps directly with Websites.co.in's offering for SMBs and bloggers wanting minimal technical involvement.
• Weebly (Square): Weebly is a drag-and-drop website builder with built-in e-commerce, now owned by Block/Square. It serves the same SMB and micro-merchant audience as Websites.co.in and competes on similar freemium + paid subscription economics.
• GoDaddy Website Builder: GoDaddy bundles domain registration, hosting, and a guided website builder aimed at micro-businesses and first-time site owners. It is a direct competitor combining domains with a builder experience similar to Websites.co.in's bundled subdomain/hosting/SSL model.
• Strikingly: Strikingly is a one-page/multi-page no-code website builder with mobile-first design and simple e-commerce, targeting solo entrepreneurs and SMBs. It competes head-on with Websites.co.in's 5-minute mobile-first positioning.
• Yola: Yola is a no-code website builder offering free subdomains, paid upgrades, and e-commerce features aimed at SMBs. Its freemium-to-paid model and template-based builder closely mirror Websites.co.in's value proposition.

Broad incumbents

• Google Sites: Google Sites is a free, minimal-friction site builder inside the Google Workspace ecosystem. While much more limited, it serves a subset of SMBs seeking a quick, free website, putting competitive pressure on the free tier of Websites.co.in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/websites_india
• Facebookfacebook.com/websitesindia
• LinkedInlinkedin.com/company/websites-co-in
• Instagraminstagram.com/websites.co.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Websites.co.in