Gladeye
- Company typePrivate
- Founded2006
- HeadquartersParnell, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Gladeye firmographics
Firmographics- Name
- Gladeye
- Legal name
- Gladeye
- Website
- https://gladeye.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gladeye industry classification
Industry- Product category
- Digital Creative Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Gladeye is headquartered
LocationHeadquarters
- HQ city
- Parnell
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Gladeye business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: Project-based creative services including brand identity design, website development, digital storytelling, digital campaigns, mobile app design, and creative technology consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gladeye product offering
Product offeringCore offering
Gladeye is a 24-year-old creative digital agency based in Auckland, New Zealand, offering brand identity design, website and e-commerce platform development, mobile app design, digital storytelling campaigns, and creative technology services for major brands, publishers, and cultural organizations including National Geographic, Rolling Stone, HuffPost, and Serato. The agency pairs cross-disciplinary creative direction with implementation across modern web, 3D/WebGL, and AI technologies, supported by a proprietary storytelling platform called HyperCinema.
Product overview
Gladeye is a creative digital agency offering services across four main categories: Digital (product innovation, websites, mobile apps, e-commerce, creative technology), Brand (strategy, identity, design systems), AI (training, content creation, image/voice models), and Content (3D, photography, animation, data viz). The agency also has an initiative called Gladeye Ventures developing products like HyperCinema, an AI-powered storytelling platform. Services are delivered through a process-based approach called Gladeye Magic, beginning with discovery and strategy (Think phase) followed by creative execution.
Differentiator
Problem solved
Functional benefit
Brands
- HyperCinema: AI-powered storytelling platform under Gladeye Ventures
Products and services
- Digital Services Web and mobile application development, e-commerce platforms, and digital experiences for brands and publishers, delivered using modern technologies including Next.js, Tailwind, Storyblok, Craft CMS, Prismic CMS, Vercel, and headless commerce solutions such as Shopify Plus and BigCommerce.
- Brand Services Brand identity design, brand strategy, and visual identity systems for organizations across media, tourism, technology, and nonprofit sectors, grounded in emotional storytelling principles of movement, surprise, and wonder.
- AI Services AI-powered creative and content services for brands, including the proprietary HyperCinema AI-powered storytelling platform, designed to scale cinematic content production and create personalized digital brand narratives.
- Content Services Digital storytelling, campaign content creation, and editorial content production for publishers, brands, and cultural organizations, including rich media and immersive content formats.
- HyperCinema AI-powered storytelling platform by Gladeye that uses generative AI technologies to create cinematic, personalized digital content and brand narratives for marketing and editorial applications.
Quantifiable outcome
- 170,000 shares in first 72 hours for FML Millennials Are Screwed project
- +5 more outcomes
Companies that use Gladeye
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Gladeye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Gladeye partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- EQTY LabcoreDeep collaboration with EQTY Lab on the Endowment for Climate Intelligence project, including brand identity, website, and ClimateGPT product design. The partnership involved creating a digital platform for COP28 debut showcasing their hybrid LLM for climate research.
- EQTY Lab Design TeamsupportingCollaborated with EQTY Lab's design team who had begun establishing the foundations of ECI's visual identity, featuring scan lines of AI pattern recognition locking into position as a human face.
- Born UglysupportingMitoQ worked with Born Ugly for their strategy and identity work, and Gladeye subsequently built on this foundation for MitoQ's website and ecommerce platform.
- NorthforgesupportingCreated 3D assets for MitoQ's scrollytelling experience, bringing cellular characters to life as beautiful objects.
- VLMY&RsupportingVLMY&R created the new brand identity for Orcon, which Gladeye translated into a digital website experience.
- Stephen RichardsonsupportingBrand designer who created Exit Films' bold, simple colour palette that Gladeye incorporated into their website design.
- Carlos Garciasupporting3D artist collaborator who helped create the three-leaf clover shaped gallery space for Ekos Genesis with curved lines and improved performance through baked lighting.
- West Coast NFTsupportingCollaborated with West Coast NFT to craft the auction experience for Ekos Genesis NFT collection (995 one-of-one digital artworks).
- ExceterasupportingCreated 3D assets for the Endowment for Climate Intelligence project, including complex natural networks like leaves, coral, and beehives.
- Sandra GarciasupportingCreative Director who collaborated with Gladeye on the FML Millennials Are Screwed project to create whirlwind flash and entertainment against financial doom backdrop.
- Marshall Walker LeesupportingCreative Director from Emergent Order who collaborated on Free Markets Destroy project, bringing pop cultural colour scheme and bite-sized content approach.
- Jonathan DotancoreHead of ECI led the collaboration with Gladeye on brand identity and website development for the Endowment for Climate Intelligence.
- Auckland Art GallerysupportingIntegration with Auckland Art Gallery's API to automatically pull artworks into the Chartwell website.
- AlgoliasupportingUsed Algolia's powerful search platform for Chartwell's collection filtering by various criteria.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Gladeye competitors and assessment
Company assessmentBroad incumbents
- MediaMonks: Global digital production and creative agency offering content, campaigns, and digital experiences — overlaps with Gladeye's campaign, content, and creative-technology services at significantly larger scale.
- AKQA: Global digital creative agency (part of WPP) offering brand, campaign, digital product, and AI services at much larger scale — competes for the same enterprise digital storytelling and brand work that Gladeye pursues.
- Pentagram: Largest independent design consultancy, known for identity, brand strategy, and design systems — comparable to Gladeye's brand strategy, identity, and design-system service line at a much broader portfolio scale.
Direct peers
- R/GA: Global digital creative agency known for brand storytelling, interactive campaigns, and product innovation — comparable to Gladeye's integrated digital storytelling and brand identity services across premium enterprise clients.
- Huge: Digital experience agency delivering brand strategy, interactive websites, and product design for enterprise brands — overlaps with Gladeye's digital, brand, and e-commerce service lines.
- Instrument: Independent creative agency focused on brand, digital product, and content for enterprise clients — comparable to Gladeye's full-service digital and brand offering with strong design-led storytelling.
- Resn: Creative digital agency based in New Zealand that builds award-winning interactive web experiences, immersive storytelling, and brand projects — the closest geographic, scale, and craft match to Gladeye.
- Fantasy: Interactive design and engineering studio known for WebGL, immersive experiences, and brand sites — the closest direct technical peer to Gladeye's WebGL storytelling and creative-technology differentiators.
- Ueno: Boutique creative agency specializing in brand identity, interactive websites, and digital products for premium brands — a comparable boutique-scale peer with similar craft-driven positioning.
Emerging players
- Locomotive: Independent creative agency focused on brand identity, web design, and digital experiences for premium brands — comparable boutique peer with similar craft and storytelling emphasis, though primarily serving North American clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gladeye social profiles
Digital presenceGladeye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gladeye leadership team
Management profileNumber of profiles
Gladeye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gladeye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gladeye
What does Gladeye do?
Gladeye is a 24-year-old creative digital agency based in Auckland, New Zealand, offering brand identity design, website and e-commerce platform development, mobile app design, digital storytelling campaigns, and creative technology services for major brands, publishers, and cultural organizations including National Geographic, Rolling Stone, HuffPost, and Serato. The agency pairs cross-disciplinary creative direction with implementation across modern web, 3D/WebGL, and AI technologies, supported by a proprietary storytelling platform called HyperCinema.
Is Gladeye a public or private company?
Gladeye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gladeye founded?
Gladeye was founded in 2006. It employs 11 to 50 people.
Where is Gladeye based?
Gladeye is headquartered in Parnell, New Zealand, in the Oceania region.
How does Gladeye make money?
One revenue line is on record: creative Agency Services.
Who are Gladeye's main competitors?
Broad incumbents on record are MediaMonks, AKQA and Pentagram. Direct peers are R/GA, Huge, Instrument, Resn, Fantasy and Ueno. Locomotive is listed as an emerging player.
Does Gladeye have an API?
No public API is recorded for Gladeye.
What industry is Gladeye in?
Gladeye's product category is Digital Creative Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.