Blueberry Marketing Solutions

What Blueberry Marketing Solutions does

Blueberry Marketing Solutions Ltd is a UK-based B2B lead generation, telemarketing and appointment setting agency founded in 2005 and headquartered in Leeds. The company identifies and engages target prospects on behalf of clients, qualifies interest, books sales appointments with decision-makers across the private, public and third sectors, and provides supporting market research and B2B data services. Its core delivery model combines experienced human callers using a non-scripted, conversational methodology with structured campaign messaging, active listening and natural conversation techniques, distinguishing it from rigid-script call centre operations.

Underlying technology centres on a data-led campaign approach where AI-powered insight is paired with human validation to produce GDPR-compliant B2B marketing data. Services include data segmentation, cleansing, sourcing and verification, with documented capabilities such as 92.5% database enhancement and consolidation of fragmented spreadsheets into segmented master databases. All services are delivered directly by the in-house team with no third-party or outsourced delivery.

The business operates a professional services revenue model on a bespoke, quote-based pricing structure with multi-year contract cadences. Client concentration spans enterprise accounts (a Fortune 500 pharmaceutical company, a FTSE 250 transport group), government bodies (UK Department for Business and Trade, UK arts funding body), membership organisations and private sector mid-market and enterprise buyers across construction, education, manufacturing, fire safety, transport and pharmaceutical verticals. Documented case-study outcomes include £19.5M in incremental sales growth for a builders' merchant, £17M in confirmed client-side revenue over a six-year pharma partnership, £1.5M in export wins for a government trade campaign and 21x ROI on a timber merchant branch opening campaign.

Name

Blueberry Marketing Solutions

Legal name

Blueberry Marketing Solutions Ltd

Website

https://blueberryms.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueberry Marketing Solutions is a UK B2B lead generation, telemarketing and appointment setting agency founded in 2005, serving private, public and third sector clients with non-scripted conversational outreach, data-led campaign planning and GDPR-compliant B2B data services.

Ownership category

akta.pro rank

Product category

B2B Marketing and Sales Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Telemarketing & Survey/Market Research Calling (BPAAADAD)

Keywords

• B2B lead generation
• Telemarketing services
• Appointment setting
• Market research
• Data cleansing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Lead Generation Services: Identifying and engaging prospects that match target markets, qualifying interest so sales teams can focus on stronger opportunities. Core professional service delivered as campaign-based or ongoing retainer work.
2. B2B Telemarketing Services: Skilled human outreach to support campaigns requiring nuance, persistence and professional representation. Combines telephone outreach with email follow-up for multi-channel engagement.
3. B2B Appointment Setting Services: Securing relevant meetings with decision-makers and influencers who understand the reason for conversation. Arranges calls and meetings across Private, Public, and Third sectors.
4. Market Research Services: Gathers insight from customers, prospects or stakeholders for better decision-making and stronger campaign shaping. Includes customer churn analysis, satisfaction surveys and market insight projects.
5. Data Services: Cleansing, sourcing, segmentation and improvement of B2B data so campaigns start from a stronger foundation. Includes data verification, enhancement and GDPR-compliant data provision.
6. Lapsed Customer Re-engagement Campaigns: Reconnecting with inactive customers, reviving dormant accounts through targeted outreach campaigns. Combines strategic telemarketing, data-led account prioritisation and multichannel engagement.
7. Email Marketing Services: Drive measurable business growth with email marketing campaigns combining data insights, personalised messaging and compelling creative to engage audiences across the customer lifecycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blueberry Marketing Solutions is a UK B2B lead generation, telemarketing and appointment-setting agency that helps organisations identify and engage target prospects, qualify sales opportunities, and secure meetings with decision-makers. The firm also delivers supporting services including market research, B2B data cleansing and verification, email marketing, event telemarketing, lapsed customer re-engagement and customer lifecycle marketing, serving public, private and third-sector clients across the United Kingdom.

Product overview

Blueberry Marketing Solutions offers a suite of B2B telemarketing, lead generation and appointment setting services. The core offering consists of B2B Lead Generation, B2B Appointment Setting, B2B Telemarketing, Market Research, Data Services (including Data Cleansing and Verification), Event Telemarketing, Lapsed Customer Re-Engagement Campaigns, Email Marketing, Demand Generation, and Customer Lifecycle Marketing. These services work together as an integrated portfolio: lead generation identifies prospects, appointment setting converts interest into meetings, telemarketing provides human outreach, market research delivers insight, data services ensure clean and compliant contact information, and re-engagement/email/demand generation/customer lifecycle marketing services help retain and grow existing customer relationships. The company operates across education, public sector, private sector and membership organisation markets.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Lead Generation

Quantifiable outcome

• £19.5M incremental sales growth generated for builders' merchant client
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leeds Beckett UniversityminorStrategic or Co-development PartnerOngoing partnership supporting student and graduate employability. Managing Director Faresh Maisuria serves as Entrepreneur in Residence. Company journey began in 2005 from virtual office at Leeds Beckett. Partnership includes mentoring next generation of entrepreneurs and creating placement opportunities for students.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ZoomInfo: Global B2B sales intelligence and go-to-market platform whose data, segmentation and prospect identification capabilities directly compete with Blueberry's data services and lead generation offerings.
• Demandbase: Enterprise B2B account-based marketing and demand generation platform overlapping with Blueberry's demand generation and lead nurturing services, though typically serving larger and US-centric organisations.

Direct peers

• Force24: UK B2B email marketing, marketing automation and lead nurturing agency whose services overlap directly with Blueberry's email marketing, data segmentation and demand generation offerings.
• The Telemarketing Company: UK-based B2B telemarketing, lead generation and appointment setting agency directly competing with Blueberry across the same core services, verticals and mid-market to enterprise client base.
• Cognism: UK-headquartered B2B sales intelligence and data provider overlapping with Blueberry's GDPR-compliant B2B data services, lead generation and contact data validation offerings, though delivered via SaaS rather than services.
• Really B2B: UK-based B2B demand generation, telemarketing and appointment setting agency operating in the same channels and verticals (SaaS, technology, professional services) with comparable campaign-led delivery.
• Pure B2B: International B2B demand generation agency providing telemarketing, appointment setting and content syndication services similar to Blueberry's core portfolio, with overlap primarily in mid-market enterprise accounts.
• S2N (Sales to Numbers): UK-based B2B appointment setting and telemarketing agency offering outbound sales development campaigns comparable to Blueberry's appointment setting and lead generation services.

Emerging players

• Callbox: Outsourced B2B telemarketing and lead generation provider with overlapping appointment setting and multi-channel campaign capabilities, though operating primarily outside the UK market.

Others

• B2B Marketing (community/events): UK B2B marketing community and events organiser providing adjacent networking and intelligence resources that overlap with Blueberry's UK B2B marketing services customer base and lead generation verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/blueberryms
• LinkedInlinkedin.com/company/blueberry-marketing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Marketing Solutions