Letts of London

What Letts of London does

Letts of London is a UK-based heritage stationery brand that designs and sells physical diaries, notebooks, journals, calendars, address books, notepads, and guest books. The company operates as a brand within FLB Group, alongside the sister brand Filofax, and runs direct-to-consumer e-commerce via four localised Shopify storefronts serving the UK, US, Canada (English and French), and Europe. Its product portfolio is organised around themed collections — including Zodiac, Eco Writers, Dots, Inspire, Legacy, and the sustainable Conscious line — and spans pocket, mid-size, and desk/A5 formats with multilanguage calendar options. A personalisation/monogramming service and a companion Reminder App are offered as add-ons.

Name

Letts of London

Legal name

Letts of London

Website

https://www.letts.co.uk/

Company type

Private

Founded year

1976

Operating status

Operating

Ownership category

akta.pro rank

Product category

Stationery and Diaries

NAICS

Stationery Product Manufacturing (322230), Office Supplies and Stationery Retailers (459410)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Calendars, Planners & Organization Supplies Retail (CRALABAJ), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Diaries and planners
• Notebooks and journals
• Premium stationery
• Personalised stationery
• Eco-friendly stationery

Headquarters

HQ city

Dalkeith

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Physical Stationery Products: One-time sale of physical diaries, notebooks, journals, calendars, address books, and notepads. Products sold at various price points (£12.99-£18+). No subscription or recurring revenue model. Revenue generated entirely from product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Letts of London manufactures and sells physical stationery products centred on diaries and planners. Its core product line includes dated diaries in week-to-view, day-to-page, and month-to-view formats; undated diaries and perpetual/5-year journals; notebooks in dotted, ruled, and plain variants; travel journals; wall calendars; notepads; address books; and guest books. Products are offered in multiple sizes (pocket, mid-size, desk/A5) and across themed collections, with optional monogramming for personalisation.

Product overview

Letts of London is a UK-based stationery company offering a comprehensive portfolio of planning and journaling products. The core offerings include dated diaries (week-to-view, day-to-page, month-to-view formats), undated diaries and journals (perpetual, 5-year, and flexible formats), notebooks (dotted, ruled, plain), travel journals, calendars, notepads, address books, and guest books. The products are organized into themed collections including Zodiac, Raw, Eco Writers, Dots, Inspire, Legacy, and Conscious (sustainable) lines. The company also provides personalization services including monogramming, and offers a companion Reminder App. Products span multiple sizes (pocket, mid-size, desk/A5) and use multilanguage calendars. Letts of London operates as part of the FLB Group alongside sister brand Filofax.

Differentiator

Problem solved

Functional benefit

Brands

• Filofax: Sister brand offering leather and faux-leather organizers, refillable notebooks and desk accessories. Creators of the first 6-ring organizer in 1930.

Products and services

• Diaries (Dated) Annual planners including week-to-view, day-to-page, and month-to-view formats. Available in pocket, mid-size, and desk/A5 sizes with multilanguage calendar options for 2026 and 2025-26 academic years, for personal and professional scheduling.
• Undated Diaries & Journals Flexible planning products without fixed dates, including perpetual journals, 5-year journals, and undated diary formats for ongoing use regardless of calendar year. Includes the eco-conscious Conscious Evergreen undated line.
• Notebooks Writing notebooks available in multiple formats including dotted, ruled, and plain pages. Offered in pocket, mid-size, and desk sizes with various cover designs including Legacy, Raw, Dots, and Inspire collections.
• Travel Journals Specialized journals for documenting travel experiences and adventures, featuring compact pocket-size formats with travel-themed designs for travellers who want to record journeys and preserve memories.
• Calendars Wall calendars available in Conscious (eco-friendly) and Business ranges, providing year-long planning and scheduling capabilities for home and office use.
• Notepads Weekly planners and to-do notepads designed for short-term task management and weekly planning, part of the Conscious collection.
• Address Books Personal address books and contact directories in various sizes including pocket and A5 formats for storing personal contacts.
• Guest Books & Visitor Books Luxury books for recording guest signatures and memories at events such as weddings, with optional monogramming personalisation for front covers.
• Eco Writers Collection Environmentally-conscious stationery range featuring recycled paper and sustainable materials, including diaries and notebooks for sustainability-minded consumers.
• Conscious Collection Sustainable planning range including calendars, notepads, and diaries made with eco-friendly materials and production methods, targeted at environmentally conscious consumers.
• Zodiac Collection Zodiac-themed diary and stationery collection featuring astrological designs and symbols, appealing to consumers interested in astrology-themed products.
• Legacy Collection Premium notebook and travel journal line paying tribute to the art of writing, featuring classic styling with modern construction.
• Personalization & Monogramming Service Custom monogramming service for personalizing diary, notebook, and guest book front covers, adding a bespoke touch to products for gifting and personalisation occasions.
• Reminder App Mobile application for setting reminders and managing planning activities in connection with Letts physical diary products, supporting digital-physical engagement with the brand.
• Pen Ink Refills Replacement ink refills for Letts pens and notebooks, compatible with the brand's pen products, sold as an accessory.
• Academic Diaries (2025-26) New academic diary collection for the 2025-2026 academic year featuring mid-year start dates, designed for students and educators to plan the academic calendar.
• Five Year Journal Multi-year journal format allowing users to record entries over a five-year period, supporting long-term memory keeping and habit tracking.
• Dotted Notebooks Notebooks featuring dotted page layouts, popular for bullet journaling, creative writing, and flexible note-taking formats.
• Ruled Notebooks Notebooks featuring ruled page layouts for everyday writing and note-taking, available in pocket, mid-size, and desk formats.
• Plain Notebooks Notebooks with plain (unruled) page layouts for sketching, creative writing, and flexible use.
• Perpetual Journals Perpetual journal formats with undated pages designed for ongoing use, allowing flexible journaling without reference to a specific calendar year.

Quantifiable outcome

• 540+ customer reviews demonstrating high satisfaction levels

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• FilofaxcoreOthersFilofax is a sister brand under FLB Group (the parent company of Letts of London). Both brands share the same corporate parent and are positioned as complementary stationery brands. Filofax is known for leather and faux-leather organizers and the first 6-ring organizer created in 1930. Cross-promotion on Letts website directs customers to Filofax.
• Women WarriorsminorStrategic or Co-development PartnerUK-based designer brand creating customisable planners and notebooks. Products are 100% made in the UK and printed on demand to avoid waste. Featured as a partner brand on Letts website alongside Filofax.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Papier: UK-based digitally native premium stationery brand offering personalized diaries, notebooks, and stationery with strong influencer and gifting positioning. Direct DTC rival to Letts in the personalized premium diary and gifting segment.
• Rhodia: Premium French notebook and pad brand with global DTC distribution. Overlaps with Letts on high-quality writing notebooks, notepads, and pocket-size formats favored by stationery enthusiasts.
• Filofax: Sister brand under FLB Group specializing in leather and faux-leather organizers, refillable notebooks, and the original 6-ring organizer. Directly comparable category (personal organizers and planners) with shared customer base and cross-promotional relationship.
• Paperblanks: Decorative hardcover journals, diaries, and notebooks with distinctive artistic covers. Competes with Letts' design-led sub-brands (Zodiac, Inspire, Raw) for the giftable, design-conscious premium journal buyer.
• Moleskine: Premium notebooks, diaries, journals, and planners with strong DTC and retail presence globally. Moleskine competes directly with Letts across diaries, notebooks, and travel journals in the same premium stationery category and similar design-conscious consumer segment.
• Passion Planner: Digital-first planner brand offering goal-setting and productivity-focused dated planners via DTC. Competes directly with Letts for the personal organization and planning buyer with a strong online community model.
• Erin Condren: Planner-focused DTC brand offering personalized planners, notebooks, and organizational stationery. Comparable to Letts on the personalized planner category and direct-to-consumer e-commerce go-to-market.
• Leuchtturm1917: German premium notebook and diary manufacturer with strong DTC channel and numbered edition products. Overlaps directly with Letts on hardcover diaries, dotted/ruled notebooks, and bullet-journaling-friendly formats.

Emerging players

• Rifle Paper Co. Lifestyle stationery and paper goods brand with floral and illustrated designs sold through DTC and specialty retail. Comparable to Letts' design-led collections (Zodiac, Inspire) and addresses the design-conscious gifting and journaling segment.

Broad incumbents

• Smythson: British luxury stationery and leather goods house offering ultra-premium diaries, notebooks, and paper goods. Operates as a broader luxury lifestyle brand but addresses the same gifting and heritage stationery buyer as Letts at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lettsoflondonofficial
• Instagraminstagram.com/lettsoflondon
• Pinterestpinterest.com/lettsoflondon
• LinkedInlinkedin.com/company/charles-lettes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Letts of London