Ditec

What Ditec does

Ditec International AB is a Swedish car care company founded in 1977 and headquartered in Bålsta, Sweden, operating Sweden's largest car care chain under the Ditec® brand through approximately 95 member companies and around 500 employees across roughly 80 service locations nationwide. The company's core product is ceramic paint protection built on a proprietary multi-layer inorganic ceramic system, marketed under three warranty-tiered offerings — Ceramic Light (3-year warranty), Ceramic Plus (6-year), and Ceramic Ultra Gen II (9-year) — alongside its legacy polymer-based Ditec Original treatment. Around this ceramic platform the company sells cleaning, maintenance, and care consumables through both service centers and a B2B e-commerce channel at shop.ditec.se.

The business operates on a franchise-style network model in which certified Ditec centers deliver professional application services to consumer vehicle owners, supplemented by product supply to car wash operators, resellers, and corporate customers across Sweden and selected Nordic markets. Revenue mechanics combine one-time professional service fees (listed between 4,295 SEK for entry-tier treatments and 9,299 SEK for Ceramic Ultra Gen II), recurring re-treatment fees tied to multi-year warranties, B2B consumables revenue, and OEM-flavored distribution through BNC Nordic Distribution AB, which became Ditec's exclusive Swedish distributor in October 2025 as part of the Hedin Mobility Group. The company also extends certified services to adjacent assets such as boats, motorhomes, solar film, and paint protection film, leveraging the same underlying ceramic technology across new use cases.

Name

Ditec

Legal name

Ditec International AB

Website

https://ditec.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Ditec International AB is a Bålsta, Sweden-based car care company founded in 1977, operating Sweden's largest car care chain of roughly 95 member companies and 80 locations, specializing in ceramic paint protection services and consumables delivered through a certified-center franchise network serving consumer vehicle owners across the Nordics.

Ownership category

akta.pro rank

Product category

Automotive Detailing and Paint Protection Services

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Ceramic paint protection
• Auto detailing services
• Car care coatings
• Vehicle paint treatment
• Car wash products

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Car Care Services: Professional ceramic paint protection treatments, car washing, interior cleaning, and other car care services delivered at certified Ditec centers across Sweden. Services include ceramic coatings (3-9 year warranties), re-treatment, glass treatment, leather/textile protection, wheel treatment, and headlight restoration.
2. B2B Product Sales: Sales of DIY car care products to car wash facilities, retailers, and end consumers through the B2B shop (shop.ditec.se) and through BNC Nordic Distribution AB as exclusive distributor in Sweden since October 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ditec operates Sweden's largest car care chain, providing professional ceramic paint protection, car washing, interior cleaning, and detailing services through a national franchise network of certified centers. The company also manufactures and sells proprietary car care coatings and DIY treatment products through a B2B shop and distributors, targeting both consumer vehicle owners and professional car care operators.

Product overview

Ditec is Sweden's largest car care chain offering a comprehensive portfolio of ceramic paint protection systems, traditional polymer treatments, car washing, and professional detailing services. The core service offering centers on three ceramic paint protection tiers: Ceramic Ultra (9-year warranty), Ceramic Plus (6-year warranty), and Ceramic Light (3-year warranty), alongside the classic Ditec Original polymer-based treatment (18-month warranty). Additional services include annual re-treatment programs required for warranty validity, interior treatments (textile, leather, odor sanitization), glass treatment, wheel treatment, cabriolet impregnation, headlight renovation, and specialized services for boats, motorhomes, solar film, and paint protection film. The company operates approximately 95 member companies with around 500 employees across 80 locations in Sweden. Ditec also offers an extensive consumer product line through its Ditec Shop, including ceramic coating DIY kits, cleaning products (multi-cleaner, wheel cleaner, glass cleaner, degreaser), maintenance products (ceramic shampoo, quick coating, refinish spray), protection products (fabric protection, leather protection, glass protection, rim protection), polishing system products, professional equipment, and branded workwear. The products and services are designed specifically to withstand tough Scandinavian conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Ultra Paint Protection
• Ceramic Plus Paint Protection
• Ceramic Light Paint Protection
• Ditec Original Paint Protection
• Premium Package
• Re-treatment Service
• Lackkorrigering (Paint Correction)
• Rekonditionering (Reconditioning)
• Interior and Exterior Treatments
• Window Film and Paint Protection Film (PPF)
• Marine and Motorhome Treatments
• B2B Car Care Product Shop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BNC Nordic Distribution ABcoreChannel Partner/ Reseller/ Distributor · 1 October 2025BNC Nordic Distribution AB is the exclusive distributor of Ditec car care and car wash products in Sweden since October 2025. The company is part of Hedin Mobility Group and delivers professional products to car wash facilities, retailers, and end customers throughout Sweden.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gyeon Quartz: South Korean ceramic coating manufacturer offering professional-grade paint protection products (e.g., QyMix, Mohs, CanCoat) distributed through detailer networks worldwide. Direct competitor in the premium ceramic coating category that Ditec's Ceramic Ultra Gen II targets.
• Gtechniq: UK-based manufacturer of premium ceramic coatings, paint protection, and cleaning products sold through professional detailers and DIY channels. Comparable to Ditec's Ceramic Ultra and Plus tiers and its shop.ditec.se B2B product line.
• Koch-Chemie: German manufacturer of professional detailing and cleaning chemicals including polishes, compounds, and surface care products. Comparable as a European supplier of vehicle cleaning and polishing preparations sold through professional detailers.
• Swissvax: Swiss manufacturer of premium car care products including waxes, polishes, and leather care sold through specialist detailers. Comparable premium positioning and specialist-channel distribution model to Ditec's professional service network.
• Ceramic Pro: Global ceramic coating brand operating a certified-installer network model offering multi-year paint protection warranties. Directly comparable to Ditec in core ceramic coating technology, warranty structure, and franchise/service-center distribution approach.

Regional players

• AutoGlym: UK-based car care brand with a strong professional detailing product line and growing European presence. Comparable product overlap in cleaning compounds, polishes, and protective coatings; not a direct Scandinavian competitor but a relevant European peer.

Emerging players

• Bilt Hamber: British car care manufacturer specializing in degreasers, snow foams, and corrosion protection chemicals including auto-wash and pre-wash products. Comparable as a specialized vehicle cleaning chemical supplier with overlapping B2B retail and professional channels.

Broad incumbents

• Sonax: Major European car care brand offering a broad portfolio of cleaning, polishing, and protection products across consumer, professional, and industrial channels. Comparable as a larger incumbent operating in car cleaning and paint protection with overlapping product categories to Ditec's B2B shop range.
• Meguiar's: Established global car care brand owned by 3M, offering waxes, polishes, ceramic products, and detailing supplies. Wide portfolio overlap with Ditec's consumer products and a competitor for both retail distribution and professional detailer mind-share.
• Turtle Wax: Mass-market car care brand offering waxes, ceramic sprays, and cleaners distributed through retail channels globally. Overlaps with Ditec's consumer products, particularly DIY ceramic quick-coating and detailing maintenance sprays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ditec.Sverige
• Instagraminstagram.com/ditecsverige
• LinkedInlinkedin.com/company/svenska-ditec-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ditec