MaggieMoo's International

What MaggieMoo's International does

MaggieMoo's International, operating in the source data under the Marble Slab Creamery brand, is a US-based franchised ice cream retail concept headquartered in Norcross, Georgia. Founded in 1983, the company sells fresh, small-batch ice cream that is mixed to order on a frozen marble slab with customer-selected mix-ins, alongside customizable ice cream cakes. Its core technology is the hand-mixed marble slab preparation method, supplemented by a Punchh-powered digital loyalty program (Slab Happy Rewards), an online ordering platform, and a branded fundraising program operated through a dedicated subdomain.

The business is run as a franchise system, with revenue derived from retail ice cream and cake sales at franchisee-operated storefronts, catering orders routed through ezCater, gift card sales, fundraising program fees, and franchise/royalty fees paid by franchisees. Its primary customers are individual consumers and families seeking customizable made-to-order ice cream and celebration cakes, with a secondary segment of event organizers and corporate clients reached through catering. The brand operates within the Fat Brands (NASDAQ: FATB) multi-brand restaurant portfolio, sharing corporate and franchise infrastructure. Distribution is exclusively domestic (US) through physical storefronts and the company's own e-commerce/gift card site. No proprietary AI/ML capabilities, public funding rounds, M&A activity, or executive team information is disclosed in the available data, which is primarily derived from the Marble Slab Creamery corporate website.

Name

MaggieMoo's International

Legal name

Marble Slab Creamery

Website

https://maggiemoos.com

Company type

Private

Founded year

1983

Headcount range

501–1,000 employees

Short description

MaggieMoo's International operates the Marble Slab Creamery franchise brand in the US, selling made-to-order ice cream mixed on frozen marble slabs, ice cream cakes, and catering services through franchise storefronts under the Fat Brands portfolio.

Ownership category

akta.pro rank

Product category

Specialty Ice Cream Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

Keywords

• Franchise ice cream retail
• Small batch ice cream
• Made to order desserts
• Ice cream cakes
• Frozen dessert chain

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct-to-consumer sales of fresh small-batch ice cream and made-to-order creations at physical storefront locations.
2. Ice Cream Cakes: Specialty ice cream cakes for celebrations and events, ordered ahead for pickup.
3. Catering Services: Catering services for events, facilitated through ezCater partnership.
4. Franchise Fees: Revenue from franchisees who pay fees and royalties to operate Marble Slab Creamery locations under the brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MaggieMoo's International, operating the Marble Slab Creamery brand, sells fresh small-batch ice cream hand-mixed on a frozen marble slab with unlimited free mix-ins through franchise retail storefronts. The product range includes customizable ice cream flavors, ice cream cakes for celebrations, gift cards, catering services for events (via ezCater), and a fundraising program for schools and organizations.

Product overview

Marble Slab Creamery is an ice cream retail chain operating as part of the Fat Brands Family, offering fresh small-batch ice cream since 1983. The core product portfolio centers on customizable ice cream with free mix-ins, complemented by ice cream cakes for celebrations. Additional offerings include a loyalty program (Slab Happy Rewards), gift cards, fundraising programs for organizations, and catering services. The company emphasizes made-to-order creations where customers can select flavors and add mix-ins to create personalized treats.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream (Made-to-Order with Mix-Ins)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ezCaterminorChannel Partner/ Reseller/ DistributorCatering distribution partnership enabling Marble Slab products to be ordered through the ezCater platform for corporate events and gatherings.
• PunchhcoreTechnology or IntegrationDigital loyalty program platform powering the Slab Happy Rewards loyalty program for customer engagement and retention.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• Graeter's: Premium craft ice cream maker with scoop shops and a strong mail-order/gift shipping business; competes in the premium-ice-cream and gift/occasion-based occasions.
• Pinkberry: Premium frozen yogurt chain emphasizing customizable toppings and a modern, design-forward in-store experience; competes for the customizable-dessert consumer with a different core product.

Regional players

• Menchie's Frozen Yogurt: Self-serve frozen yogurt franchise with a strong loyalty program; competes for customizable dessert occasions in overlapping U.S. markets with a different cost and operating model.

Broad incumbents

• Dairy Queen: Iconic mass-market ice cream and frozen treat QSR franchise with a much larger footprint; competes for casual dessert occasions including the Blizzard custom-mix concept adjacent to the marble slab experience.
• Häagen-Dazs Shops: Premium global ice cream brand with a network of scoop shops emphasizing high-quality flavors; competes in the premium tier that this brand also targets.
• Culver's: Midwest-rooted QSR chain famous for frozen custard and concrete mixers (a made-to-order custard concept); competes for premium dessert occasions and family dine-in traffic.
• Baskin-Robbins: Largest dedicated ice cream and frozen dessert franchise chain in the U.S., offering scoop shop, cakes, and catering; competes directly for occasion-based ice cream occasions at much larger scale.

Direct peers

• Cold Stone Creamery: Kahala Brands-owned made-to-order premium ice cream franchise that mixes ice cream with mix-ins on a frozen granite stone — the closest direct analog to the marble slab customization experience.
• Marble Slab Creamery: Sister-brand under Fat Brands operating the same marble-slab made-to-order ice cream concept; effectively the closest comparable concept on product, experience, and franchise model.
• Rita's Italian Ice: Franchised frozen dessert chain specializing in Italian ice, gelati, and custards with a strong loyalty program; competes for the same impulse and family-outing dessert occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maggiemoos
• Instagraminstagram.com/marbleslabcreamery
• Xx.com/missmaggiemoo
• LinkedInlinkedin.com/company/maggie-moos-icecream-treatery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaggieMoo's International