Lens Bazaar
Lens Bazaar is an Indian direct-to-consumer e-commerce retailer selling branded contact lenses, lens solutions, sunglasses, and eyeglasses to individual consumers across India through its OpenCart-based website, operating since 2008-2009.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lens Bazaar does
Lens Bazaar operates LensBazaar.com, a direct-to-consumer e-commerce platform based in Gurugram, India, that retails contact lenses, lens care solutions, sunglasses, and eyeglasses to individual consumers across India. Founded in 2008-2009 and operating under the legal entity Krishna Ecommerce Technologies Private Limited, the platform carries a broad assortment of major international brands including Johnson & Johnson (Acuvue), Bausch + Lomb, Alcon (Air Optix, Dailies, Freshlook), and CooperVision (Biofinity, MyDay), organized across seven core categories: daily disposable, monthly disposable, yearly conventional, color/cosmetic, toric/astigmatism, lens solutions, and eyewear.
The platform is built on OpenCart, a commodity open-source e-commerce stack, with standard online store features including user accounts, social login (Google), product catalog, shopping cart, and order management. Operational integrations include Shipway for shipment tracking, CC Avenues for credit/debit card and net banking processing, and Paytm for wallet payments. Pricing is GST-inclusive, transactional (no subscription model), and consistently shown as a discount to MRP across the catalog, with affiliate-driven customer acquisition at a 4% commission rate.
The business is bootstrapped with no disclosed venture or institutional funding. GTM motion is exclusively DTC e-commerce serving individual consumers in India; the company appears to operate as a lean niche vertical retailer rather than a platform or marketplace. Limited evidence exists on management team composition beyond founder Sudhanshu Bhasin, and there are no disclosed certifications, patents, awards, or significant recent strategic actions beyond ongoing operations.
Lens Bazaar firmographics
Firmographics- Name
- Lens Bazaar
- Legal name
- Krishna Ecommerce Technologies Private Limited
- Website
- https://lensbazaar.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lens Bazaar is an Indian direct-to-consumer e-commerce retailer selling branded contact lenses, lens solutions, sunglasses, and eyeglasses to individual consumers across India through its OpenCart-based website, operating since 2008-2009.
- Ownership category
- akta.pro rank
Lens Bazaar industry classification
Industry- Product category
- Online Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
Keywords
Where Lens Bazaar is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Lens Bazaar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time transaction sales of contact lenses, eyewear, and lens care products to individual consumers. Products are sold at discounted retail prices with GST inclusive. No subscription or recurring revenue model is apparent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with per-unit and per-pack options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lens Bazaar product offering
Product offeringCore offering
Lens Bazaar operates a direct-to-consumer e-commerce platform that retails contact lenses and eyewear to individual customers across India. The catalog spans yearly, monthly, and daily disposable contact lenses, toric/astigmatism lenses, color/cosmetic lenses, lens cleaning solutions, sunglasses, eyeglasses, and accessories, sourced from major brands such as Johnson & Johnson, Bausch & Lomb, Alcon, and CooperVision and sold at discounted GST-inclusive prices with home delivery.
Product overview
LensBazaar is an Indian e-commerce platform specializing in contact lenses and eyewear, operating since 2009. The platform offers a comprehensive portfolio of contact lens products organized into seven main categories: Yearly Contact Lenses (conventional lenses for up to 12-month use), Monthly Disposable Contact Lenses (monthly replacement brands), Daily Disposable Contact Lenses (single-use lenses), Color Contact Lenses (cosmetic color-changing lenses), Toric/Astigmatism Lenses (specialized correction lenses), Lens Solutions (cleaning and care products), plus Eyewear (Sunglasses and Eyeglasses). The business also offers an accessory Travel Kit and aggregates major international brands including Johnson & Johnson (Acuvue), Bausch + Lomb, Alcon (Air Optix, Dailies), CooperVision (Biofinity, Clariti, MyDay, Aspire Pro), and others. All prices are inclusive of GST and the platform operates from Gurugram with country-wide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Yearly Contact Lenses
Companies that use Lens Bazaar
Customer profileSegments1 record
Ideal customer profiles1 record
Lens Bazaar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Lens Bazaar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CC AvenuescoreCC Avenues Payment Gateway processes credit cards, Indian debit cards, and net banking for Indian banks. LensBazaar does not store card details directly on their website.
- PaytmcorePaytm Gateway Facility enables additional payment options including Paytm wallet for Indian customers.
- Affiliate PartnersminorAffiliate program enabling third-party websites to earn 4% commission by promoting LensBazaar products through embedded links.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Lens Bazaar competitors and assessment
Company assessmentEmerging players
- Warby Parker: US-based D2C eyewear company primarily focused on prescription glasses and sunglasses, with growing presence in contact lenses. Comparable D2C model and brand portfolio approach, with more limited overlap on contact lens category.
- EyeMyEye: Indian online eyewear retailer selling prescription eyeglasses, sunglasses, and contact lenses directly to consumers. Emerging Indian D2C player with overlapping product catalog and target customer base to Lens Bazaar.
Broad incumbents
- 1-800-Contacts: Largest online contact lens retailer in the United States, selling all major brands including J&J, B&L, Alcon, and CooperVision. The category benchmark for online contact lens retail model that Lens Bazaar follows in India, though operating in a different geography.
Regional players
- Lawrence & Mayo: Heritage Indian optical chain offering prescription eyewear, sunglasses, and contact lenses through physical stores across India. Comparable product category but primarily physical-retail focused rather than the online model that defines Lens Bazaar.
Direct peers
- Clearly: Online retailer specializing in contact lenses, eyeglasses, and sunglasses across multiple geographies. Directly comparable business model to Lens Bazaar with similar product mix of leading international contact lens brands.
- Lenskart: India's largest direct-to-consumer eyewear and contact lens retailer, offering prescription glasses, sunglasses, and contact lenses online and through hundreds of physical stores. Direct competitor to Lens Bazaar in the online contact lens and eyewear segment in India.
- Coolwinks: India-based direct-to-consumer eyewear brand (Lenskart subsidiary) selling eyeglasses, sunglasses, and contact lenses online. Direct Indian competitor with similar D2C e-commerce model targeting Indian consumers.
- Titan Eye+: Eyewear retail chain by Titan Company (Tata Group) selling prescription frames, sunglasses, and contact lenses through physical stores and an online platform across India. Competes with Lens Bazaar in Indian online contact lens and eyewear retail.
- Specsmakers: Indian optical retail chain and online eyewear seller offering eyeglasses, sunglasses, and contact lenses. A direct competitor serving the same Indian consumer base with both physical stores and e-commerce channels.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Lens Bazaar social profiles
Digital presenceLens Bazaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lens Bazaar leadership team
Management profileNumber of profiles
Profiles1 record
Lens Bazaar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lens Bazaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lens Bazaar
What does Lens Bazaar do?
Lens Bazaar operates a direct-to-consumer e-commerce platform that retails contact lenses and eyewear to individual customers across India. The catalog spans yearly, monthly, and daily disposable contact lenses, toric/astigmatism lenses, color/cosmetic lenses, lens cleaning solutions, sunglasses, eyeglasses, and accessories, sourced from major brands such as Johnson & Johnson, Bausch & Lomb, Alcon, and CooperVision and sold at discounted GST-inclusive prices with home delivery.
Is Lens Bazaar a public or private company?
Lens Bazaar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lens Bazaar founded?
Lens Bazaar was founded in 2008. It employs 101 to 250 people.
Where is Lens Bazaar based?
Lens Bazaar is headquartered in New Delhi, India, in the Asia region.
How does Lens Bazaar make money?
One revenue line is on record: direct E-commerce Sales.
Who are Lens Bazaar's main competitors?
Emerging players on record are Warby Parker and EyeMyEye. 1-800-Contacts is listed as a broad incumbent. Lawrence & Mayo is listed as a regional player. Direct peers are Clearly, Lenskart, Coolwinks, Titan Eye+ and Specsmakers.
Does Lens Bazaar have an API?
No public API is recorded for Lens Bazaar.
What industry is Lens Bazaar in?
Lens Bazaar's product category is Online Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.