ezit
ezit is an India-based, pre-launch AI-native social commerce marketplace combining creator-led discovery, live commerce, and an AI-powered seller OS for buyers, UGC creators, and offline retailers across India.
- Company typePrivate
- Founded2025
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ezit does
ezit technologies Pvt Ltd. is an India-based, pre-launch social commerce marketplace that blends e-commerce with social media-style discovery and interaction. The platform targets three primary user groups: buyers and social-first shoppers seeking creator-led discovery; UGC creators monetizing audiences through drops, live rooms, and pinned-product posts; and the long tail of Indian retailers (91% of whom remain offline) who lack digital commerce tooling. Day 1 supply is secured through channel partnerships with WTC Pune and Stalwart World, providing access to 500K+ retailers via established distributor and trade networks — supply-side scale typically requiring years to build.
The product surface is delivered through a mobile app and comprises six integrated modules: a Content Feed merging creator posts with instant checkout, Live Commerce for real-time streaming purchases, an AI Seller OS (listing generation from photos, automated inventory sync, RTO prediction, smart order routing), Trust Checkout for verified sellers and returns, Trending Drops, and Creator Drops. AI is embedded across both buyer personalization and seller operations, with named capabilities spanning recommendation, generative listing creation, predictive analytics for failed-delivery forecasting, and fulfillment optimization. Modalities are text and image.
The business model is a marketplace commission model on transactions, supplemented by potential seller tooling subscriptions. Distribution is mobile-first and self-serve, with no publicly disclosed pricing and no current revenue; the company is operating a waitlist-based pre-launch across buyer, creator, business, brand, and partner segments, using signup geography to sequence launch cities.
ezit firmographics
Firmographics- Name
- ezit
- Legal name
- ezit technologies Pvt Ltd.
- Website
- https://easemyhood.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ezit is an India-based, pre-launch AI-native social commerce marketplace combining creator-led discovery, live commerce, and an AI-powered seller OS for buyers, UGC creators, and offline retailers across India.
- Ownership category
- akta.pro rank
ezit industry classification
Industry- Product category
- Social Commerce Marketplace
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
- akta.pro secondary industries
- E-commerce & Retail Recommendation Engines (HDAAAGAA), Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where ezit is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
ezit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Social Commerce Marketplace: Platform connects creators, local stores, and shoppers with integrated checkout and delivery. Revenue likely generated through marketplace commissions on transactions and potentially seller tools subscriptions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
ezit product offering
Product offeringCore offering
ezit operates an AI-native social commerce marketplace that brings together a content feed, live commerce, local retailers, product listings, checkout, delivery, and support in a single mobile app. The platform serves three audiences in a tailored way: shoppers get AI-personalized discovery and live creator content, UGC creators get tools to publish and monetize drops, and retailers/brands get an AI Seller OS that generates listings from photos, auto-syncs inventory, predicts RTO, and routes orders to the right seller.
Product overview
ezit is India's AI-native social commerce marketplace—a unified platform combining social media-like discovery (creator drops, live shopping, trending content) with full e-commerce functionality (product listings, instant checkout, delivery). The core experience integrates six product features: Content Feed for creator-led shopping, Live Commerce for real-time streaming purchases, AI Seller OS for seller productivity tools, Trust Checkout for verified transactions, Trending Drops for curated products, and Creator Drops for launch events. The AI layer personalizes the buyer experience while powering seller operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Feed
- Live Commerce
- AI Seller OS
- Trust Checkout
- Trending Drops
- Creator Drops
Quantifiable outcome
- 500K+ retailers accessible from Day 1
- +3 more outcomes
Companies that use ezit
Customer profileSegments5 records
Ideal customer profiles3 records
ezit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
ezit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WTC PunecoreWTC Pune provides ezit with Day 1 access to an established retailer, distributor and trade network. This partnership solves the typical years-long supply-side challenge most marketplaces face, enabling immediate access to 500K+ retailers.
- Stalwart WorldcoreStalwart World partners with ezit to provide Day 1 supply infrastructure through their established retailer, distributor and trade network. Combined with WTC Pune, enables access to 500K+ retailers at launch.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ezit competitors and assessment
Company assessmentRegional players
- Poshmark: US-based social commerce marketplace built on creator/influencer-led selling and community-driven discovery. Comparable to ezit in social-feed-driven commerce mechanics, though operating in a different geography.
Direct peers
- Limeroad: Indian social commerce marketplace with a strong emphasis on lifestyle and fashion discovery via curated content and creator-led merchandising. Overlaps with ezit on the social-feed-driven shopping experience for Indian consumers.
- Meesho: India's leading social commerce marketplace connecting resellers with buyers via social channels. Most directly comparable to ezit in terms of target customer (price-sensitive Indian buyers), supply base (small/semi-urban sellers), and social-led discovery model.
- DealShare: India-focused social commerce platform targeting tier-2/tier-3 buyers through community buying and group deals. Comparable to ezit in its focus on bringing offline Indian retail into digital commerce via social-led GTM.
Broad incumbents
- Flipkart: One of India's largest e-commerce marketplaces with extensive logistics, seller base, and growing social/video commerce initiatives. Represents a well-funded incumbent that ezit must compete against in Indian online retail.
- Myntra: Leading Indian fashion and lifestyle e-commerce platform with growing social commerce and influencer-driven content. Comparable to ezit in creator-led fashion discovery and mobile-first shopping UX.
- Instagram (Meta) Shopping: Meta's social shopping features (Shops, Drops, Live Shopping) embedded in Instagram serve as both a competitor and a channel for creator-led commerce in India, directly overlapping with ezit's social-feed commerce thesis.
- Shopify: Global commerce platform providing seller tools, storefronts, and marketplace infrastructure. Comparable to ezit on the seller-OS and merchant-tooling dimension, though Shopify is platform-of-record for sellers rather than a consumer-facing social feed.
- Amazon India: India arm of the global e-commerce leader with deep logistics, Prime, and seller infrastructure. A broad incumbent against which any Indian marketplace — including ezit — must position on differentiation.
Emerging players
- Bulbul (by Applicate): India-based video commerce startup enabling brands and creators to sell via live and short-video shopping. Comparable to ezit's Live Commerce and Creator Drops modules within social commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ezit social profiles
Digital presenceezit financial estimates
Financial estimateRevenue estimate
Valuation estimate
ezit leadership team
Management profileNumber of profiles
ezit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ezit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ezit
What does ezit do?
ezit operates an AI-native social commerce marketplace that brings together a content feed, live commerce, local retailers, product listings, checkout, delivery, and support in a single mobile app. The platform serves three audiences in a tailored way: shoppers get AI-personalized discovery and live creator content, UGC creators get tools to publish and monetize drops, and retailers/brands get an AI Seller OS that generates listings from photos, auto-syncs inventory, predicts RTO, and routes orders to the right seller.
Is ezit a public or private company?
ezit is a private company. It is classified as unknown and is currently operating.
When was ezit founded?
ezit was founded in 2025. It employs 1 to 10 people.
Where is ezit based?
ezit is headquartered in Mumbai, India, in the Asia region.
How does ezit make money?
One revenue line is on record: social Commerce Marketplace.
Who are ezit's main competitors?
Poshmark is listed as a regional player. Direct peers are Limeroad, Meesho and DealShare. Broad incumbents are Flipkart, Myntra, Instagram (Meta) Shopping, Shopify and Amazon India. Bulbul (by Applicate) is listed as an emerging player.
Does ezit have an API?
No public API is recorded for ezit.
What industry is ezit in?
ezit's product category is Social Commerce Marketplace. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds, with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 51929.