BeFresh

What BeFresh does

BeFresh (legal entity Be Fresh Local Market Inc.) is a Vancouver-based sustainable food market and café operator wholly owned by SPUD.ca. The company operates a small multi-format footprint comprising the Be Fresh Cypress café and convenience market at 1900 West 1st Avenue, the Organic Acres Market grocery store at 3603 Main Street, and The Juice Box cold-pressed juice, nut-beverage, and cleanse brand. It sells dine-in and grab-and-go prepared meals, organic groceries, specialty coffee and kombucha on tap, and functional shots to health-conscious consumers in the Lower Mainland of British Columbia.

The business is built on a curated network of local farmers, ranchers, fishermen, bakers, and artisans, with sustainability (reusable takeout container program, compostable packaging, Pay-It-Forward charitable initiative) as a central brand pillar. Home and office delivery of pre-made meals and Juice Box cleanses is fulfilled through SPUD.ca's distribution network spanning White Rock to Pemberton to Hope, with pickup available at three locations seven days a week. Subscription/recurring mechanics are in place for juice cleanses (3-day delivery cycles) and meal delivery (automatic renewal with credit card billing, cooler/ice-pack deposit system).

BeFresh employs 101-250 staff and is led by CEO Peter, Executive Chef and Director of Food Paul McGreevy (joined January 2019), and Innovations Chef and Director of Food Vlad (joined March 2018). Corporate catering and office food delivery is a fourth revenue stream but is currently paused for renovation. The company holds no disclosed venture or private equity investment and reports no financial figures publicly. Core technology is conventional food preparation; no proprietary software, AI/ML systems, or platform architecture is referenced in available sources.

Name

BeFresh

Legal name

Be Fresh Local Market Inc.

Website

https://befresh.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

BeFresh is a Vancouver-based sustainable café, organic grocery, and cold-pressed juice operator (Be Fresh Cypress, Organic Acres Market, The Juice Box) serving health-conscious Lower Mainland consumers via dine-in, grab-and-go, and SPUD.ca home delivery.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

akta.pro secondary industries

Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Organic grocery retail
• Cold-pressed juice cleanses
• Café market meals
• Meal delivery service
• Corporate catering services

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: In-store sales of prepared meals, grab-and-go items, beverages, and grocery products at Be Fresh cafe/market locations in Vancouver.
2. Juice and Juice Cleanse Delivery: The Juice Box (Be Fresh's juice brand) offers juice delivery via SPUD with subscription options for weekly deliveries. Cleanses delivered 3 days at a time with pickup or delivery options.
3. Meal Delivery: Pre-made gourmet meals and snacks delivered to homes and offices before 6:00 AM on requested delivery days. Part of SPUD's delivery ecosystem.
4. Catering Services: Corporate catering services (currently temporarily closed for renovation).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BeFresh operates sustainable café markets and an organic grocery store in Vancouver, BC, serving fresh, locally-sourced prepared meals, grab-and-go items, beverages, and groceries both in-store and through SPUD.ca home delivery. The company also sells a cold-pressed juice brand (The Juice Box) offering organic juices, nut beverages, juice cleanses, and functional shots, and historically provided corporate catering and office meal programs.

Product overview

BeFresh is a Vancouver-based sustainable food market and café operated by SPUD.ca. The company offers a unified portfolio of healthy food products and retail services centered around local and organic ingredients. Core offerings include the Be Fresh Local Market brand (café and grab-and-go meals), The Juice Box (cold-pressed juices, nut beverages, and cleanses), Holy Shot energy shots, and two retail locations (Organic Acres Market and Be Fresh Cypress). Products are delivered through SPUD.ca home delivery, with a focus on sustainability practices including reusable container programs and local vendor partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• The Juice Box: Cold-pressed juice and nut beverage product line offering juices, cleanses, and shots.
• Pay-It Forward Program

Products and services

• Be Fresh Local Market Core retail café and market brand of BeFresh, offering dine-in, take-away, and grab-and-go healthy meals and beverages made with local and organic ingredients to Vancouver-area consumers.
• The Juice Box Cold-pressed juice and nut beverage product line offering 100% organic juices (including Apple Lemon Ginger), nut milks, juice cleanses (The Chief Cleanse, The Grind Cleanse), and functional shots (Holy Shot in Pure Ginger and Ginger Lemon Cayenne variants), delivered via SPUD.ca and sold at BeFresh locations.
• Be Fresh Cypress

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SPUD.cacoreStrategic or Co-development PartnerBe Fresh Local Market is 'cultivated by SPUD.' SPUD is the parent company providing the delivery infrastructure, online ordering platform, and operational support. Be Fresh operates as part of the SPUD family alongside Blush Lane. SPUD focuses on relationships with local farmers, ranchers, fishermen, bakers, and artisans to deliver fresh ingredients. SPUD provides the delivery network throughout Lower Mainland from White Rock to Pemberton to Hope.
• The Juice BoxcoreStrategic or Co-development PartnerThe Juice Box is Be Fresh's cold-pressed juice brand, partnered with SPUD.ca for all home deliveries. Offers 100% organic juices, nut beverages, juice cleanses, and 'Holy Shot' functional shots. Products available at Be Fresh locations and through SPUD delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Freshii: Canadian fast-casual chain serving healthy bowls, wraps, juices, and cleanses with franchised locations. Comparable to Be Fresh on healthy grab-and-go menu, juices, and cleanse/SUB-style product, though at much broader national scale and limited-service format.
• Choices Markets: BC-based chain of natural and organic food markets with prepared foods, juices, and café counters. Comparable to Be Fresh on organic grocery, grab-and-go, and juice offerings, with overlapping Lower Mainland customer base.
• Nesters Market: BC-based natural and organic food retailer with prepared foods, juice and smoothie offerings, and cafés. Direct competitor in the Lower Mainland for the organic market + grab-and-go + fresh beverage hybrid format that Be Fresh operates.
• Nature's Fare Markets: Western Canada natural and organic grocery chain with in-store cafés, fresh prepared food, and wellness beverage programs. Comparable to Be Fresh on natural foods retail plus prepared-food/café hybrid model, with overlapping health-conscious consumer base.
• Pressed Juicery: US-based cold-pressed juice, cleanse, and functional shot brand with retail shops and DTC/subscription delivery. Comparable to Be Fresh's Juice Box on premium juice cleanses, subscription mechanics, and wellness positioning.
• Blush Lane Organic Market: Be Fresh's direct sister company under SPUD.ca in Vancouver, operating organic markets with grab-and-go prepared food, juices, and café offerings in an almost identical format. Same parent, same Lower Mainland geography, same product mix, so it is the closest direct comparable for unit economics and multi-location rollout.
• Tractor Everyday Healthy Café: Vancouver-based healthy fast-casual café chain focused on bowls, smoothies, and fresh juices with dine-in and delivery. Comparable to Be Fresh on healthy grab-and-go meal programs and beverage-led revenue mix, operating in the same metro geography.
• The Juice Truck: Vancouver-born cold-pressed juice, cleanse, and functional shot brand with strong retail and DTC/wholesale distribution. Directly comparable to Be Fresh's Juice Box brand on product type, organic positioning, and Vancouver wellness consumer target.

Broad incumbents

• Jamba: National smoothie, juice, and better-for-you beverage chain with franchised locations and a growing functional/shot menu. Comparable to the beverage-led (The Juice Box, coffee, kombucha) half of Be Fresh's business at much broader national scale.
• Whole Foods Market: National organic and natural foods retailer with in-store cafés, juice bars, prepared foods, and strong private-label wellness beverage lines. A broad incumbent that overlaps with Be Fresh on organic grocery, prepared meals, juices, and cleanses but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/befreshlocal
• Facebookfacebook.com/Be-Fresh-Local-Market-1526504451010869
• Instagraminstagram.com/befreshlocal
• LinkedInlinkedin.com/company/be-fresh-local

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeFresh