The Juice Truck
The Juice Truck is a Vancouver-based cold-pressed juice and plant-based wellness company founded in 2011, offering juice cleanses, bottled juices, functional beverages, shots, and supplements via direct-to-consumer e-commerce, subscriptions, and 100+ retail stockists across British Columbia.
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Juice Truck does
The Juice Truck is a Vancouver-based cold-pressed juice and plant-based wellness company founded in 2011 by Zach Berman and Ryan Slater after a year-long backpacking trip through Nepal and India. Operating as a direct-to-consumer e-commerce business with regional delivery across the Greater Vancouver Regional District, Whistler, and Victoria, plus nationwide Canada Post shipping for shelf-stable items, the company serves health-conscious consumers, fitness enthusiasts, plant-based lifestyle adopters, and corporate wellness clients. Its product portfolio spans multi-day juice cleanses (1-, 3-, 5-, and 7-day programs), individual bottled juices, wellness shots, functional beverages, smoothies and bowls, supplements, plant-based pantry items, meal kits, and gift cards.
The company's core technology is a hydraulic cold-press juicing process combined with High Pressure Process (HPP) post-bottling treatment, which extends shelf life to 30-60 days while preserving nutrients, enzymes, and phytonutrients. Revenue mechanics combine one-time purchases, recurring subscriptions (weekly, bi-weekly, or monthly with a 5% discount), gift cards, and corporate catering/events, priced from $4.75 for individual juices to $455 for a 7-day cleanse. Distribution leverages over 100 retail stockists across British Columbia — including Whole Foods Market, Body Energy Club, JJ Bean cafes, Nature's Fare Markets, Stong's Markets, and Scandinave Spa — alongside owned pick-up at the Vancouver flagship on 5th Avenue and same-day delivery within the GVRD. Sourcing is anchored by partnerships with over 20 local BC organic farmers.
The 2024 launch of a functional beverages line (Greens + Protein, Stress Less, Recover, Perform) signals category extension into performance and adaptogenic nutrition, while ecosystem investments include the "A Little More Good" podcast, a published cookbook with 110+ recipes, and community sponsorship programs. The business is privately held under the legal entity Juice Truck Enterprises Ltd., incorporated in British Columbia, with co-founders still active in operations.
The Juice Truck firmographics
Firmographics- Name
- The Juice Truck
- Legal name
- Juice Truck Enterprises Ltd.
- Website
- https://thejuicetruck.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Juice Truck is a Vancouver-based cold-pressed juice and plant-based wellness company founded in 2011, offering juice cleanses, bottled juices, functional beverages, shots, and supplements via direct-to-consumer e-commerce, subscriptions, and 100+ retail stockists across British Columbia.
- Ownership category
- akta.pro rank
The Juice Truck industry classification
Industry- Product category
- Cold-Pressed Juice & Plant-Based Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Refrigerated Juices & Smoothies (CRADACAL), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
Keywords
Where The Juice Truck is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
The Juice Truck business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Juices and Cleanses: One-time purchases of bottled juices, juice cleanses (1-7 day programs), shots, smoothies, and smoothie bowls through e-commerce and retail locations
- Subscription Deliveries: Recurring juice subscription deliveries (weekly, bi-weekly, or monthly) with customer-controlled frequency and skip/change/cancel flexibility. Includes 5% subscription discount.
- Grocery and Supplements: Sales of plant-based pantry items, supplements, superfoods, snacks, and lifestyle products
- Gift Cards: Digital and in-store gift cards in denominations from $25 to $500
- Catering and Events: Corporate juice cleanse programs and event catering services for businesses and organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3 Day Cleanse - $195 one-time or $185.25 with subscription |
| Unit Pricing | Pay-as-you-go | 5 Day Cleanse - $325 |
| Unit Pricing | Pay-as-you-go | 7 Day Cleanse - $455 |
| Unit Pricing | Pay-as-you-go | Pick & Mix - From $65 for 7 bottles |
| Unit Pricing | Pay-as-you-go | Individual Bottled Juices - $4.75 to $10.49 |
| Unit Pricing | Pay-as-you-go | Wellness Shots - From $3.99 |
| Unit Pricing | Pay-as-you-go | Supplements - $16 to $38 |
| Unit Pricing | One time/ perpetual license | Gift Cards - $25 to $500 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Juice Truck product offering
Product offeringCore offering
The Juice Truck manufactures and sells cold-pressed bottled juices, multi-day juice cleanses, wellness shots, functional beverages, smoothies, smoothie bowls, plant-based grocery items, and supplements. The company operates its own e-commerce site with home delivery across Greater Vancouver plus a network of 100+ retail stockists across British Columbia, including Whole Foods Market. Production relies on hydraulic cold-press extraction combined with High Pressure Process (HPP) treatment to extend unopened shelf life to 30-60 days.
Product overview
The Juice Truck is a Vancouver-based cold-pressed juice and plant-based wellness company offering a comprehensive product portfolio centered around cold-pressed juices, juice cleanses, functional beverages, smoothies, smoothie bowls, and plant-based groceries. The core offering consists of juice cleanses in various durations (1, 3, 5, and 7-day programs) and bottled cold-pressed juices (including The Green, The Red, The Turmeric, Just Celery, The Kickstarter, The Digestive, The Deep Green, The Base, The Nut & Seed, Just Orange, and specialty juices). The company expanded into functional beverages with new product lines including Greens + Protein, Stress Less, Recover, and Perform targeting specific wellness needs. Additional offerings include wellness shots (Wellness Shot, Recovery Shot, Ginger Shot, Green Shot), supplements (Pine Pollen, Moringa, Ashwagandha, Maca powders), grocery/pantry items (Bestie Granola, protein mixes, soy curls), meal kits (Bestie Bowl At Home Kit), gift cards, and a published book on juicing and plant-based living. The business operates on a subscription model with delivery across the Greater Vancouver area.
Differentiator
Problem solved
Functional benefit
Brands
- A Little More Good: A podcast hosted by Dean Morris and The Juice Truck Co-founder Zach Berman exploring wellness, mindfulness, sustainability, movement, business, and adventure.
Products and services
- 3 Day Cleanse A 3-day cold-pressed juice cleanse program including 6 juices per day, available one-time ($195) or on subscription ($185.25 with 5% discount). Designed for individuals seeking a short-term detox and digestive reset.
- 5 Day Cleanse A 5-day cold-pressed juice cleanse program priced at $325, designed for deeper detox and reset, delivered fresh the evening before the cleanse begins.
- 7 Day Cleanse A 7-day intensive cold-pressed juice cleanse priced at $455, with two deliveries (day before and day 3) for extended detox support.
- 1 Day Reset A single-day juice reset program providing a 24-hour pause for rest and healing with immediately absorbable nutrients.
- 1 Day Green Reset A one-day green-focused juice reset featuring green juices for alkalizing and detox benefits.
- Pick & Mix A customizable juice subscription starting at $65 for 7 bottles, allowing customers to mix and match preferred juices with flexible delivery schedules (every 3, 7, 14, or 21 days).
- Build A Cleanse A build-your-own juice cleanse program with a minimum of 7 juices, delivered fresh the evening before the start date.
- 3 Day Green Cleanse A 3-day juice fasting program focused on green juices for intensive alkalizing and detox support.
- The Green A cold-pressed green juice made with cucumber, celery, kale, parsley, lime, and ginger — a classic detox blend, available in 450ml ($9.50) and 236ml ($5.50) sizes.
- Just Celery 100% organic cold-pressed celery juice priced at $8.50 for hydration, digestive support, and gentle morning reset.
- The Red A cold-pressed red juice blend with beet, carrot, apple, lemon, and parsley for improved digestion and gentle detox.
- The Turmeric A cold-pressed golden juice with pineapple, orange, carrot, turmeric, ginger, and lemon for anti-inflammatory and immune support benefits.
- The Kickstarter A metabolism-boosting cold-pressed juice with apple, cucumber, ginger, lemon, and cayenne for liver and gall bladder stimulation.
- The Digestive A gut-soothing green blend with cucumber, apple, celery, spinach, lemon, and parsley for digestive support.
- The Deep Green An intensive cold-pressed green juice with cucumber, carrot, spinach, kale, orange, lime, parsley, ginger, turmeric, chlorophyll, cayenne, and black pepper, priced at $10.49.
- The Base A detoxifying green blend with cucumber, celery, pear, kale, lemon, and ginger for reduced inflammation and energy boost.
- Just Orange A cold-pressed orange juice starting from $4.75 for vitamin C, immunity, and natural sweetness.
- Wellness Shot A cold-pressed immunity-supporting shot with ginger, lemon, and cayenne, priced at $3.99 per bottle with volume discounts (10% off 6-pack, 20% off 12-pack).
- Recovery Shot A recovery-focused cold-pressed shot with tart cherry and turmeric for muscle repair and inflammation reduction, priced at $3.99 per bottle.
- Ginger Shot A pure ginger cold-pressed shot for immune support and digestive benefits, priced at $3.99 per bottle.
- Green Shot A green-focused cold-pressed shot for energy and wellness support, priced at $3.99 per bottle.
- Greens + Protein A green juice fortified with 16g of plant-based pea protein for post-workout recovery or meal replacement, part of the New Functional Juices line launched in 2024.
- Stress Less A calming functional beverage with antioxidant-rich fruits, adaptogenic reishi, magnesium, and L-theanine for stress management, part of the New Functional Juices line launched in 2024.
- Recover A recovery beverage with tart cherry, turmeric, BCAAs, glutamine, and vitamin D for muscle repair and inflammation reduction, part of the New Functional Juices line launched in 2024.
- Perform An energizing performance drink with beet, blueberry, apple, swiss chard, cordyceps, ginseng, and maca for stamina and endurance, part of the New Functional Juices line launched in 2024.
- Pine Pollen Powder A pine pollen powder supplement priced at $38 for wellness and nutritional support.
- Moringa Powder A moringa powder supplement priced at $27 for nutritional and wellness benefits.
- Ashwagandha Powder An ashwagandha powder supplement for stress management and adaptogenic benefits.
- Maca Powder A maca powder supplement priced at $18 for energy and hormonal balance support.
- The Bestie Granola A house-made granola blend, a key topping for acai bowls, sold as part of the grocery/pantry range.
- The Green Protein Mix A plant-based protein powder mix priced at $22.95 for daily green nutrition.
- Almost Chocolate Smoothie Mix A chocolate-flavored plant-based protein powder mix priced at $21.95.
- Butler Foods Soy Curls Plant-based soy curls for cooking and protein supplementation, distributed under Butler Foods brand.
- Bestie Bowl At Home Kit A DIY acai bowl kit with all components to recreate the Bestie Bowl at home.
- Gift Card Digital or in-store gift cards available in denominations of $25, $65, $100, $200, and $500 for gifting.
- The Juice Truck Book A published cookbook co-authored by Zach Berman and Ryan Slater covering juicing, smoothies, cleanses, and plant-based living with over 110 recipes and expert insights.
- Catering & Events Corporate juice cleanse programs and event catering services for businesses, fitness events, and community gatherings, with inquiries handled via dedicated email channel.
Quantifiable outcome
- 30-60 days unopened shelf life for bottled juices
- +3 more outcomes
Companies that use The Juice Truck
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Juice Truck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Juice Truck partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local BC Farmers (20+ partners)corePartnership with over 20 local British Columbia farmers to source organic produce for cold-pressed juices. Company ensures twelve most-used ingredients (the dirty dozen) are organic, with same policy extended to other ingredients where availability permits.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Juice Truck competitors and assessment
Company assessmentDirect peers
- Daily Harvest: Subscription-based wellness brand offering smoothies, soups, and functional beverages — closely comparable DTC subscription model and target demographic to The Juice Truck.
- Suja Life: Organic cold-pressed juice and functional beverage brand with HPP processing and national retail distribution — a closely analogous operator in premium cold-pressed juice with similar ingredient sourcing narrative.
- Nektar Juice: Canadian premium cold-pressed juice brand offering cleanses and functional beverages — a fellow Canadian operator in the same product category with comparable target consumer.
- Project Juice: Bay Area-based cold-pressed juice, cleanse, and functional beverage brand — comparable in product mix, premium positioning, and DTC-plus-retail distribution approach.
- Pressed Juicery: Leading North American cold-pressed juice brand with retail stores, cleanses, and functional beverages — directly comparable in product model, premium positioning, and DTC-plus-retail GTM to The Juice Truck.
Broad incumbents
- Evolution Fresh: Cold-pressed juice brand owned by Starbucks with national grocery distribution; competes in the same shelf space as The Juice Truck's stockist products and represents the scaled-incumbent threat.
- Jamba: Franchised smoothie and juice chain with broader menu and footprint; offers overlapping cold-pressed and functional beverage options and competes for the same health-conscious consumer occasions.
Emerging players
- Liquid I.V. Functional hydration and wellness beverage brand — represents the broader functional beverage shift The Juice Truck is targeting with its 2024 functional juice launches.
Others
- Whole Foods Market: Premium natural foods retailer that stocks The Juice Truck at BC locations; a key channel partner and a proxy for the premium distribution environment the brand operates in.
Regional players
- Body Energy Club: Vancouver-based smoothie, juice, and supplement chain that is both a competitor and a stockist of The Juice Truck — comparable regional wellness beverage footprint with physical retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Juice Truck social profiles
Digital presenceThe Juice Truck financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Juice Truck leadership team
Management profileNumber of profiles
Profiles3 records
The Juice Truck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Juice Truck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Juice Truck
What does The Juice Truck do?
The Juice Truck manufactures and sells cold-pressed bottled juices, multi-day juice cleanses, wellness shots, functional beverages, smoothies, smoothie bowls, plant-based grocery items, and supplements. The company operates its own e-commerce site with home delivery across Greater Vancouver plus a network of 100+ retail stockists across British Columbia, including Whole Foods Market. Production relies on hydraulic cold-press extraction combined with High Pressure Process (HPP) treatment to extend unopened shelf life to 30-60 days.
Is The Juice Truck a public or private company?
The Juice Truck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Juice Truck founded?
The Juice Truck was founded in 2011. It employs 1 to 10 people.
Where is The Juice Truck based?
The Juice Truck is headquartered in Vancouver, Canada, in the North America region.
How does The Juice Truck make money?
Five revenue lines are on record. Product Sales - Juices and Cleanses are the primary driver. The others are subscription Deliveries, grocery and Supplements, gift Cards and catering and Events.
Who are The Juice Truck's main competitors?
Direct peers on record are Daily Harvest, Suja Life, Nektar Juice, Project Juice and Pressed Juicery. Broad incumbents are Evolution Fresh and Jamba. Liquid I.V. is listed as an emerging player. Whole Foods Market is listed as an others. Body Energy Club is listed as a regional player.
Does The Juice Truck have an API?
No public API is recorded for The Juice Truck.
What industry is The Juice Truck in?
The Juice Truck's product category is Cold-Pressed Juice & Plant-Based Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 31211 and its SIC code is 2080.