What Addbrand does

Addbrand Sweden AB is a privately held wholesale distributor of printed and unprinted graphic products headquartered in Bankeryd, Sweden, serving all Nordic countries through an exclusively indirect go-to-market model. The company operates four product categories — Envelopes (Kuvert), Office & Paper (Kontor & Papper), Packaging (Emballage), and Expo/Event materials — and is positioned as a multi-category full-service wholesale partner carrying the market's broadest assortment of envelopes alongside a mix of own-brand and agency-brand products. Addbrand runs in-house production facilities in Bankeryd and Svedala (Sweden) and Vejle (Denmark), supported by sales offices in Stockholm, Gothenburg, Drammen (Norway), and a Finland sales presence, with a stated aim of complete production control through its 'Print by Sweden' concept.

Underlying the wholesale operation are two digital platforms: a Web2Print system that lets resellers offer end customers online ordering with predefined editing options, on-screen proofreading, and automated routing of order confirmations; and A-Store, an e-commerce storefront at store.addbrand.se. Addbrand sells exclusively through graphic intermediaries (resellers), regardless of end-customer size, and is paid via wholesale product margins; resellers in turn use Web2Print as their customer-facing order layer, with Addbrand delivering products directly to end-customer addresses while invoicing routes back through the reseller. The company's certifications — ISO 9001, ISO 14001, Nordic Swan Ecolabel (across multiple product lines and the Svedala site), and FSC-C189453 — together with an independent third-party whistleblower function, form part of its enterprise-readiness posture for B2B and public-sector tenders. Founded in 1991, Addbrand today employs 51–100 people across the Nordic region and reports no external funding or acquisition history in the available data.

Name

Addbrand

Legal name

Addbrand Sweden AB

Website

https://addbrand.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Addbrand is a Swedish wholesale distributor of envelopes, office and paper, packaging, and expo materials that sells exclusively through graphic intermediary resellers across all Nordic countries, supported by its Web2Print and A-Store digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Bankeryd

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale distribution of printed and graphic materials: Addbrand operates as a wholesale distributor selling printed and unprinted products exclusively through graphic intermediaries (resellers). Revenue is generated through product sales across four business areas: Envelopes, Office & Paper, Packaging, and Expo/Event materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Addbrand is a Nordic wholesale distributor of printed and unprinted graphic products, supplying envelopes, office and paper, packaging, and exhibition/event materials exclusively to graphic intermediaries (resellers). The company runs proprietary Web2Print and A-Store digital ordering platforms that resellers offer to their end customers, and operates in-house production facilities in Sweden and Denmark to maintain control from manufacturing through final delivery under the Print by Sweden quality concept.

Product overview

Addbrand operates as a B2B wholesale distributor of printed and unprinted products serving all Nordic countries. The company offers four core product categories: Kuvert (envelopes), Kontor & Papper (office and paper), Emballage (packaging), and Expo (exhibition/event materials). The product portfolio includes own brands and agency brands. Addbrand provides two digital platforms: Web2Print for reseller ordering with online proofing and editing capabilities, and A-Store for direct customer e-commerce. The company operates in-house production facilities in Bankeryd, Svedala (Sweden), and Vejle (Denmark), supported by sales offices across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• Print by Sweden: Production control concept ensuring full production oversight from manufacturing to delivery

Products and services

• Kuvert (Envelopes) Envelope product line offering the market's broadest assortment of envelopes for mailing, packaging, and business correspondence needs; sold wholesale to graphic resellers.
• Kontor & Papper (Office and Paper) Office and paper products supplied in the right qualities and formats for business and professional use; distributed wholesale to graphic resellers.
• Emballage (Packaging) Packaging solutions providing smart options for all types of shipments and packaging requirements; sold wholesale to graphic resellers.
• Expo (Exhibition and Event Materials) Exhibition and event materials with in-house production ranging from standard to specialized custom products including beach flags and rollups; distributed wholesale to graphic resellers.
• Web2Print Online ordering and print management system that lets resellers offer their end customers an easy and secure way to order printed materials; features product images, predefined editing options, volume selection, online proofing, and automated order processing with invoicing through the reseller.
• A-Store E-commerce platform accessible at store.addbrand.se for browsing and ordering Addbrand products online.
• Profiled wall calendars (Profilerade väggalmanackor) Branded wall calendar products for corporate promotional use, sold wholesale to graphic resellers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Spicers: Spicers is a paper and print supplies distributor in Australia and New Zealand serving printers, resellers, and corporate customers. It is comparable to Addbrand as a wholesale distributor of paper and print products with a similar product mix, but operates in a different geography.

Broad incumbents

• Lyreco: Lyreco is a major European B2B distributor of office supplies, workplace, and printing products. It is comparable to Addbrand's office and paper category but operates in a much broader product portfolio and serves end customers both directly and indirectly, making it a broader incumbent rather than a direct Nordic graphic-intermediary peer.
• Staples: Staples is a major office products and supplies distributor and retailer with a broad product range covering paper, envelopes, packaging, and printed materials. It is comparable to Addbrand's office and paper category but is a much larger, retail-and-B2B-oriented operator with a far broader assortment.
• Viking (Office Depot Europe): Viking is a European office supplies distributor (part of Office Depot) selling products to businesses across multiple countries. It is comparable to Addbrand's Kontor & Papper category but is a broader office supplies distributor with a deeper catalog and direct customer relationships.
• Bunzl: Bunzl is a global B2B distribution group serving businesses with a wide range of product categories including packaging, paper, and supplies. It is comparable to Addbrand as a distribution-led business model but is significantly larger and far more diversified across categories and geographies.

Direct peers

• Antalis: Antalis is a leading European distributor of paper, packaging, and visual communication products serving printers, resellers, and corporate buyers. It is directly comparable to Addbrand in terms of product breadth (envelopes, office paper, packaging, visual communication) and channel model through graphic intermediaries.
• Inapa: Inapa is one of Europe's largest paper and packaging merchant wholesalers, distributing graphic, office, and packaging paper to printers and resellers across multiple European markets including the Nordics. It is directly comparable to Addbrand as a wholesale distributor serving graphic intermediaries with a broad paper assortment.
• Igepa Group: Igepa is a European paper wholesaler focused on graphic, office, and packaging paper sold to printers and resellers. It is comparable to Addbrand as a wholesale distributor of paper products with a similar customer base of graphic intermediaries and overlapping product categories.

Emerging players

• Converter Companies (e.g., Kuverum / Local Nordic Converters): Smaller Nordic converters and envelope manufacturers compete with Addbrand in the envelope and packaging sub-categories. They are comparable in their focus on specific paper-based SKUs but typically operate at narrower scale and product depth than Addbrand's full assortment.
• Onlineprinters / Cimpress Group: Onlineprinters and Cimpress-style platforms are online print marketplaces selling directly to end customers. They are adjacent competitors to Addbrand's reseller channel, illustrating the digital disintermediation risk and serving as a forward-looking benchmark for how print buying may evolve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/addbrandsweden
• LinkedInlinkedin.com/company/addbrand-sweden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addbrand