Jeff Gordon Chevrolet

What Jeff Gordon Chevrolet does

Hendrick Motorsports is a NASCAR stock car racing organization founded in 1984 by Rick Hendrick and headquartered in Concord, North Carolina. The company fields four full-time Chevrolet entries in the NASCAR Cup Series (Kyle Larson, William Byron, Chase Elliott, Alex Bowman) and one entry in the NASCAR O'Reilly Series (Corey Day), employing approximately 500 people. Operations are conducted from a campus exceeding 9,300 acres and 500,000 square feet of facilities, supporting fabrication, chassis preparation, and engineering functions. Jeff Gordon, a four-time Cup Series champion, serves as Vice Chairman.

Name

Jeff Gordon Chevrolet

Legal name

Hendrick Motorsports

Website

https://jeffgordon.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Hendrick Motorsports is a NASCAR racing organization founded in 1984 that fields four Chevrolet Cup Series entries and an O'Reilly Series car from Concord, NC, generating revenue through sponsorships, manufacturer alliances, and merchandise across a 500-person operation.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Racing Sponsorships: Corporate sponsorship partnerships with companies seeking visibility through NASCAR racing teams and drivers
2. Race Winnings: Prize money earned through competitive racing performances at NASCAR events
3. Merchandise Sales: Sale of team merchandise through the official Hendrick Motorsports store (store.hendrickmotorsports.com)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jeff Gordon Chevrolet is a car dealership that specialises in new, used, and commercial vehicle sales, service, and parts. Founded in 2003 and located in Wilmington, North Carolina, the dealership operates with 1-10 employees and is associated with the Hendrick Automotive Group network. The dealership leverages the Jeff Gordon NASCAR brand name and is part of the broader Hendrick automotive ecosystem.

Product overview

No product or service information available. The source data provided is about Hendrick Motorsports (a NASCAR racing team), not Jeff Gordon Chevrolet.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• 15 Cup Series championships - all-time record
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ChevroletcoreStrategic or Co-development PartnerChevrolet is the official vehicle manufacturer partner for Hendrick Motorsports. The organization fields four full-time Chevrolet entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott, and Kyle Larson, plus one in the NASCAR O' Reilly Series with driver Corey Day.
• General MotorscoreStrategic or Co-development PartnerGeneral Motors executives first noticed Rick Hendrick in 1976, leading to the opportunity that established his dealership career. GM continues as the manufacturer partner through Chevrolet for NASCAR racing operations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Trackhouse Racing: Rapidly growing NASCAR Cup team that expanded by absorbing the former Chip Ganassi Racing Cup operation. A newer entrant building a multi-car presence, comparable to younger-generation NASCAR operations challenging Hendrick's established dominance.
• 23XI Racing: Newer NASCAR Cup team co-owned by Denny Hamlin and Michael Jordan, scaling rapidly on a Toyota platform. Emerging competitor to Hendrick with significant sponsor-brand crossover (NBA/entertainment) and ambition to compete at the front of the field.
• Legacy Motor Club: NASCAR Cup team co-owned by seven-time champion Jimmie Johnson. Emerging player drawing on a marquee-driver identity to scale operations and compete with the sport's top teams.

Direct peers

• Joe Gibbs Racing: One of the premier NASCAR Cup Series teams with multiple full-time Chevrolet and Toyota entries. Direct on-track competitor to Hendrick Motorsports, comparable in team scale, sponsorship model, driver roster, and championship-caliber operating structure.
• Roush Fenway Keselowski Racing: Top NASCAR Cup Series team with multi-car entries and a long history of championships. Operates a similar model of corporate sponsorships, merchandising, and manufacturer (Ford) partnerships — comparable to Hendrick's Chevrolet-based operation.
• Richard Childress Racing: Veteran NASCAR Cup team running multiple Chevrolet entries. Directly comparable to Hendrick on manufacturer partnership, sponsor base, and historical on-track competitiveness in Cup racing.
• Team Penske: Long-established NASCAR Cup team and part of the broader Penske motorsport portfolio. Direct competitor to Hendrick in Cup racing with similar multi-car operations, sponsorship revenue mix, and historical championship pedigree.

Regional players

• Wood Brothers Racing: Long-running single-car NASCAR Cup team with a Ford partnership. Operates a smaller-scale Cup operation comparable to a single entry within Hendrick's four-car Cup program, useful as a benchmark for minimum competitive scale.

Broad incumbents

• McLaren Racing: Multi-series motorsport organization competing in F1, IndyCar, and Formula E. Comparable to Hendrick at the category level as a premium brand-led motorsport enterprise with sponsorship-driven economics, though diversified across series in a way Hendrick is not.
• Hendrick Automotive Group: Sibling enterprise under Rick Hendrick's ownership — the largest privately held auto dealership group in the U.S. ($14.5B 2025 revenue, 133 franchises, 11,000+ employees). Comparable as the broader commercial platform that anchors the racing operation's economics and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JeffGordonSales
• YouTubeyoutube.com/HendrickMotorsports
• Facebookfacebook.com/JeffGordonChevrolet
• Instagraminstagram.com/teamhendrick
• TikToktiktok.com/@teamhendrick?lang=en&utm_source=HMSwebsite&utm_medium=web&utm_campaign=evergreen
• LinkedInlinkedin.com/company/jeff-gordon-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff Gordon Chevrolet