SportPoint

Name

SportPoint

Legal name

ДИ ДЖИ ЕМ СЪЛУШЪНС ЕООД

Website

https://sportpoint.bg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports & Fitness Marketplace

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Sports marketplace
• Coach booking platform
• Fitness training discovery
• Personal trainer directory
• Sports activity booking

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coach Subscription Plans (Bronze/Silver/Gold): Coaches pay for tiered subscription plans to access platform features. Bronze plan: basic functions with 1 sport and 1 location. Silver plan: expanded features, more sports/locations, verification, social media integration. Gold plan: full features including calendar, video presentation, priority in search results, and client booking management
2. Training Session Fees: Coaches set their own prices for training sessions. Prices range from free (0 EUR) to 300 EUR depending on session type, duration, and coach expertise. Athletes pay coaches directly for sessions booked through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SportPoint is a Bulgarian online marketplace accessible via web (sportpoint.bg) and native iOS/Android apps that connects athletes with sports coaches and trainers. Coaches publish profiles with credentials, sports, locations, and weekly schedules that auto-generate bookable training instances, while athletes search and reserve sessions by sport, city, district, age group, and date. The platform includes verified coach profiles, real-time availability, automated confirmations and 3-hour reminders, guest profiles for walk-in clients, and a coach dashboard with workload tracking.

Product overview

SportPoint is a Bulgarian online marketplace platform that connects athletes with trainers and sports facilities across Bulgaria. The product portfolio consists of a core web platform (sportpoint.bg) complemented by native iOS and Android mobile applications, enabling dual-access discovery and booking of sports training. The platform's main user-facing products include searchable coach profiles with qualifications and schedules, a workout discovery and reservation system with real-time availability, and a coach-facing scheduling and booking management tool. The offering also includes an editorial blog and a tiered Bronze/Silver/Gold subscription model for coaches that gates access to advanced features such as client booking management, video presentations, and priority search placement.

Differentiator

Problem solved

Functional benefit

Products and services

• SportPoint Web Platform Primary web-based platform at sportpoint.bg that enables athletes across Bulgaria to discover and book trainers and workouts by sport, city, district, age group, and date, and allows coaches to create profiles, publish schedules, and manage reservations with real-time availability and automated notifications.
• SportPoint iOS Mobile App Native iOS application distributed via the Apple App Store, providing iPhone and iPad users in Bulgaria access to the SportPoint trainer discovery, profile browsing, and workout booking functionality.
• SportPoint Android Mobile App Native Android application distributed via Google Play, providing Android smartphone and tablet users access to the SportPoint trainer marketplace and booking workflow.

Quantifiable outcome

• Saves time by eliminating back-and-forth communication for scheduling
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Reservio: Online appointment scheduling platform for service businesses, including sports and fitness instructors. Comparable to SportPoint in offering self-serve booking pages, calendar management, and reminder notifications for individual professionals.
• FitogramPro: European booking and management software for fitness studios and personal trainers, with marketplace features. Comparable to SportPoint in serving independent sports/fitness professionals with scheduling and online booking in the European market.

Broad incumbents

• ClassPass: Global fitness and wellness marketplace connecting users to studios, gyms, and instructors via credits-based booking. Comparable to SportPoint in its two-sided marketplace model and booking workflow, but operates at far greater scale, capital, and geographic breadth.
• Trainerize: Personal trainer software platform for client management, workout programming, and booking. Comparable to SportPoint in serving the coach-side workflow, including scheduling, client communications, and subscription management.
• Gympass: Corporate wellness platform giving employees access to multiple gyms, studios, and personal trainers via a single subscription. Comparable to SportPoint in connecting end users with fitness providers through a marketplace, with a B2B2C monetization layer.
• Wodify: CrossFit and functional fitness gym management software with class scheduling, booking, and athlete performance tracking. Comparable to SportPoint in its coach/athlete scheduling and booking features for group fitness sessions.
• Mindbody: Leading SaaS booking and business management platform for fitness studios, spas, and personal trainers. Comparable to SportPoint in serving coaches and fitness operators with scheduling, booking, and customer management tools.

Direct peers

• Superprof: Global marketplace connecting students with private tutors and coaches across many disciplines including sports. Comparable to SportPoint in its two-sided marketplace for booking individual instructors, profile-based discovery, and operates specifically in Bulgaria (superprof.bg).
• Booksy: Appointment booking marketplace for service-based professionals (originally barbers, beauty, now expanding into fitness/wellness). Comparable to SportPoint in its appointment-booking marketplace model, self-serve onboarding for providers, and tiered SaaS pricing.

Regional players

• Buki.bg: Bulgarian marketplace connecting students with private tutors and instructors across many subjects. Comparable to SportPoint in operating a domestic Bulgarian marketplace for booking individual instructors, with similar profile/availability-based discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SportPoint_SP
• Facebookfacebook.com/sportpoint.bg
• LinkedInlinkedin.com/company/sportpoint-bg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportPoint