Procuity

What Procuity does

Procuity Pty. Ltd. is a Sydney-based (Woollahra) business consulting firm established in 2003 that assists companies in transforming core business processes through professional services automation, business intelligence, and vendor panel management solutions. Its portfolio centers on the Changepoint Professional Services Automation (PSA) platform, the proprietary Panel Management & Reporting System (PMRS) built on Changepoint, and OLAP-based business intelligence implementations using Jedox (with GPU-powered in-memory capability), TM1, Microsoft Analysis Services, and SAP BW. Procuity operates a project-based consulting model delivering engagements typically valued at $60,000-$150,000 over 45-90 day cycles, targeting medium-to-large enterprises and government agencies across Australia and the broader Asia Pacific region. Documented case studies span healthcare, federal and state government, vocational education, retail, transportation, and food manufacturing. Beyond core consulting, the firm operates a "New Ventures" arm that has incubated multiple products including Captura Expense Management (introduced to APAC in 2000, later acquired by Concur), iTrainer (later merged into CutOrange), and PrivateMarket.

Name

Procuity

Legal name

Procuity

Website

https://procuity.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Procuity is a Sydney-based Australian business consulting firm established in 2003 that delivers professional services automation, OLAP-based business intelligence, and vendor panel management solutions to medium-to-large enterprises and government agencies.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Business intelligence consulting
• Professional services automation
• Panel management systems
• OLAP data analytics
• Process transformation services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: Delivering business transformation, BI implementation, and process automation consulting engagements. Projects typically delivered in 45-90 days with typical values between $60k-$150k. Revenue is project-based and time-and-materials.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Procuity is a business consulting firm that delivers Professional Services Automation (PSA), Business Intelligence (BI), and Panel Management & Reporting solutions to help enterprises transform core business processes. Its flagship offering, the Panel Management & Reporting System (PMRS), is built on the Changepoint PSA platform and automates vendor panel workflows, while BI engagements leverage OLAP technologies (Jedox, TM1, Microsoft Analysis Services) to deliver reporting, budgeting, and forecasting solutions in 45-90 day project cycles.

Product overview

Procuity is a business consulting firm established in 2003 that assists companies in transforming business processes. The company offers a portfolio of services centered around Changepoint PSA (Professional Services Automation) and Changepoint-based Panel Management & Reporting System (PMRS) for managing vendor panels, supplemented by Business Intelligence solutions leveraging OLAP technologies including Jedox, TM1, and Microsoft Analysis Services. Their offerings include Professional Services Automation, Project and Portfolio Management, Vendor Panel Management, Business Intelligence, Financial Analysis & Modelling, Time & Expense Management, and New Business Start-Up consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• PMRS (Panel Management & Reporting System): Panel Management & Reporting System that automates the panel management process helping to ensure alignment of Panel Member and Organisational objectives
• Captura Expense Management Automation
• Changepoint PSA
• iTrainer
• CutOrange
• PrivateMarket

Products and services

• Changepoint PSA Implementation

Quantifiable outcome

• Inventory reductions of 10-20% and stock turn improvements of 10% through Kalman filter retail planning techniques
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Changepoint (Compuware Corporation)coreTechnology or IntegrationChangepoint PSA platform is central to Procuity's service offerings. Procuity's Panel Management & Reporting System (PMRS) is built on Changepoint. Procuity introduced Changepoint PSA into the Asia Pacific region in 2003. Changepoint was subsequently acquired by Compuware in 2004.
• JedoxcoreTechnology or IntegrationJedox is highlighted as a primary OLAP BI technology for fast business intelligence solutions. Jedox's in-memory OLAP database uses GPU Technology. Procuity positions Jedox as delivering today's BI needs with cloud-ready capability and smartphone/tablet delivery.
• ConcurminorOthersIn 2000, Procuity introduced Captura Expense Management Automation into Australia and South East Asia. Captura was acquired by Concur in 2002. Concur remains the leading provider of Expense Automation and Travel Management solutions worldwide.
• CutOrangeminorOthersiTrainer was merged into CutOrange, pivoting to become a platform for athlete management in teams and clubs. CutOrange provides social networking for sports management supporting players, coaches, trainers, and club administrators.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jedox: Vendor of the GPU-powered in-memory OLAP BI platform that is one of Procuity's core technology partners; comparable as both a technology enabler and a competing productized BI/EPM solution.
• Velrada: Australian Microsoft-focused consultancy delivering BI and analytics implementations; directly comparable as a regional BI consulting peer operating in the same ANZ enterprise market.
• BIQ Consulting: Australian business intelligence and analytics consultancy delivering BI, data warehousing, and analytics implementations; directly comparable to Procuity's OLAP-based BI consulting practice in the same ANZ market.
• Anaplan: Cloud FP&A and connected planning platform vendor; targets the same finance and operations buyers as Procuity's budgeting/forecasting consulting and represents a productized competitor to bespoke OLAP-based FP&A work.
• BOARD International: Unified CPM/BI platform vendor covering budgeting, forecasting, reporting, and analytics; competes head-on with Procuity's OLAP BI and FP&A implementations for the same finance buyer.
• Solver: Global corporate performance management (CPM) and BI vendor offering budgeting, reporting, and consolidations; competes with Procuity's FP&A-style BI work and addresses the same finance-department buyer.

Broad incumbents

• Accenture: Global systems integrator and consultancy offering BI, finance transformation, and analytics at scale; competes with Procuity for large enterprise and government modernization deals with a vastly larger delivery bench.
• insightsoftware: Provider of financial reporting, EPM, and BI software including OLAP-connected tools; addresses the same finance and reporting use cases that Procuity's BI consulting and PMRS implementations target.
• Slalom: Large global consulting firm with deep BI, analytics, and finance transformation practices; competes for the same mid-to-large enterprise BI mandates but at far greater scale and breadth.

Regional players

• Atturra: ASX-listed Australian IT services and consulting business covering data, BI, and ERP; directly comparable as an ANZ-based systems integrator competing for similar enterprise and government work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procuity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procuity