Peter Jones Foundation
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peter Jones Foundation does
The Peter Jones Foundation is a UK-registered charity founded in 2005 by entrepreneur Peter Jones CBE, star of BBC's Dragons' Den, with a stated mission of empowering young people aged 6 to 21 through enterprise education. The foundation operates a multi-programme portfolio including the Tycoon Enterprise Competition (a national student business competition launched in 2012 with goodwill loans up to £3,000 per school), the Peter Jones Enterprise Academy (a network of 780+ schools and colleges delivering Pearson-accredited Level 2 and Level 3 BTEC courses in enterprise and entrepreneurship, launched 2009), the National Entrepreneur of the Year Competition (for entrepreneurs aged 16-21 with a £10,000 winner grant), Home Academy (a virtual learning platform for home-educated youth), and the Empower Alumni Programme for post-18 graduate support (launched 2019 with the Commercial Education Trust). Cumulative donations to young people over 20 years reached £20.19 million by 2025, with 5,000+ PJEA alumni, 3,000+ student businesses launched, and 97% of alumni in further education, employment, or training (30% as founders of their own businesses).
Peter Jones Foundation firmographics
Firmographics- Name
- Peter Jones Foundation
- Legal name
- The Peter Jones Foundation
- Website
- https://peterjonesfoundation.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peter Jones Foundation industry classification
Industry- Product category
- Youth Enterprise Education (Charity/Non-Profit)
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Youth Business Incubators & Accelerators (EDAMAHAC)
- akta.pro secondary industries
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)
Keywords
Where Peter Jones Foundation is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peter Jones Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Charitable donations from individuals supporting the foundation's mission to empower young entrepreneurs. Donation tiers include £50 (fund a young person), £200 (support Tycoon programme), and £500 (support an Academy).
- Corporate Fundraising Events: Annual charity events including Golf Days, Clay Pigeon Shoots, Race for Enterprise, and Anniversary Balls that raise significant funds for educational programmes.
- Foundation and Trust Grants: Support from charitable foundations such as Commercial Education Trust (CET) for alumni programme development and other educational initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | £50 - Fund a Young Person |
| Other | One time | £200 - Support Tycoon |
| Other | One time | £500 - Support an Academy |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Peter Jones Foundation product offering
Product offeringCore offering
The Peter Jones Foundation is a UK-registered charity that provides free enterprise education programmes for young people aged 6-21+, including the Tycoon Enterprise Competition, Peter Jones Enterprise Academy (accredited Level 2 and Level 3 courses), National Entrepreneur of the Year competition, Home Academy for home-educated youth, and the Empower Alumni Programme. Programmes combine real business start-up experience through goodwill loans (up to £3,000 per school), mentoring from entrepreneurs, and grant-funded competitions reaching 780+ UK education providers and beneficiaries in UAE and China.
Product overview
The Peter Jones Foundation operates a multi-programme enterprise education portfolio. The core offerings include the Tycoon Enterprise Competition (a national business competition for students aged 6-18 with up to £3,000 in startup loans), the Peter Jones Enterprise Academy (accredited courses in enterprise and entrepreneurship delivered through a college network), and the National Entrepreneur of the Year Competition (for entrepreneurs aged 16-21 offering £10,000 grants). Supporting programmes include Home Academy (virtual learning for home-educated youth), the Empower Alumni Programme (post-18 graduate support), Skills Badges (enterprise skills recognition framework), and Tycoon London Competition (a regional league in partnership with Odin). The Foundation also organizes fundraising events including golf days, clay pigeon shoots, and race events. These programmes work together to encourage, educate, and empower young people aged 6-21+ with enterprise skills, particularly those from underserved and under-represented communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Tycoon Enterprise Competition A free national enterprise competition for students aged 6 to 18 across key stages 1-5. Students work in teams to develop and run a business through the support of the Foundation, with access to a goodwill loan of up to £3,000 per school or college.
- Peter Jones Enterprise Academy (PJEA) A network of schools and colleges delivering accredited courses in enterprise and entrepreneurship developed with Pearson at Level 2 and Level 3. Provides practical skills, knowledge, and experience needed to thrive in the modern business world for students aged 16-19.
- National Entrepreneur of the Year (NEOY) Competition A flagship competition for entrepreneurs aged 16 to 21. Participants submit application forms and elevator pitch videos, progressing through regional semi-finals to a grand final where they pitch to Peter Jones CBE. Winner receives £10,000 grant, runner-up receives £5,000.
- Home Academy A virtual learning platform for home-educated young people providing resources and challenges designed to cultivate entrepreneurial skills and mindset. Graduates gain opportunity to enter the National Entrepreneur of the Year competition.
- Empower Alumni Programme An ongoing support programme for PJEA graduates post-18, whatever pathway they follow. Offers graduates access to mentoring and tailored graduate resources. 97% of PJEA alumni are in further education, employment or training with 30% established as founders of their own businesses.
- Tycoon London Competition A league for schools taking part in the Foundation's Tycoon Enterprise Competition established in collaboration with Odin Partnership. Initially focused on schools in Central London engaging students in Key Stage 5, with plans to expand to younger students.
- Tycoon Enterprise Competition for SEND Learners A Tycoon Enterprise Competition specifically designed for SEND (Special Educational Needs and Disabilities) learners, developed in collaboration with Talentino, an independent early career development company specialising in young people with special needs and those who are vulnerable and disadvantaged.
Quantifiable outcome
- 97% of PJEA alumni are in further education, employment or training with 30% established as founders of their own businesses
- +3 more outcomes
Companies that use Peter Jones Foundation
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Peter Jones Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Peter Jones Foundation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Odin PartnershipflagshipPartnership to establish Tycoon London Competition, a league for schools taking part in the Foundation's Tycoon Enterprise Competition. Focuses on Key Stage 5 students in Central London, with plans to expand to younger students. Odin Partnership provides workshops and judging panels including their leadership team.
- FRP (Business Advisory Firm)corePartnership with leading business advisory firm FRP to deliver and expand the National Entrepreneur of the Year competition. FRP hosts semi-finals across the UK and provides enterprise bootcamps for candidates. Geoff Rowley, CEO of FRP, co-chairs the final judging panel with Peter Jones CBE.
- TalentinocoreCollaboration to develop a Tycoon Enterprise Competition specifically designed for SEND (Special Educational Needs and Disabilities) learners. Talentino is an independent early career development company specialising in young people with special needs and those who are vulnerable and disadvantaged.
- EPM AgencyminorPartnership on Digital Skills Award project to support young people across the UK with developing core enterprise skills and understanding of digital technologies. EPM Agency judges competition entries alongside PJF.
- Pearson (Edexcel)corePartnership with UK's largest educational awarding body to develop accredited courses and qualifications in Enterprise and Entrepreneurship at Level 2 and Level 3. Delivered through Peter Jones Enterprise Academy network and as standalone qualifications.
- Sage FoundationminorPartnership supporting the Tycoon UAE Competition for international expansion of enterprise education.
- Tycoon InternationalcoreInternational licensing partnership with schools in UAE and China to operate Tycoon competitions under the Peter Jones Foundation brand.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Peter Jones Foundation competitors and assessment
Company assessmentRegional players
- UpRising: UK youth leadership and social-enterprise charity targeting under-represented 18-25 year-olds. Partial overlap with PJF's under-served beneficiary focus and skills-development programmes.
Direct peers
- Young Enterprise UK: UK charity delivering enterprise and financial education programmes in schools and colleges. Directly comparable mission, beneficiary age range, school-based distribution model, and charity funding structure.
- Enactus UK: Student-led social enterprise and entrepreneurship programme active in UK universities and colleges. Overlaps with PJEA's practical enterprise-skill development and alumni support model.
- Junior Achievement UK (JA Company Programme): Charity running the student Company Programme where young people set up and run real businesses, directly overlapping with PJF's Tycoon Enterprise Competition model of practice-based entrepreneurship.
Emerging players
- Founders4Schools: Charity connecting schools with entrepreneurs for career inspiration events. Partial overlap with PJF's Enterprise Masterclasses and Business Surgeries that bring entrepreneurs into classrooms.
- Speakers for Schools: Charity brokering free talks from senior professionals to state school students. Comparable UK-wide school distribution channel and inspirational-experience model for enterprise education.
- E4E (Entrepreneurs for Education): Enterprise and employability education programmes for young people, particularly from disadvantaged backgrounds. Overlaps with PJF's under-served beneficiary focus and school delivery.
Broad incumbents
- The Prince's Trust: Major UK youth charity supporting under-served young people into education, training, and self-employment. Comparable beneficiary demographic and fundraising model, but much broader programme scope than PJF's enterprise-education focus.
Others
- KPMG Foundation (UK): Corporate foundation funding education and youth-employment initiatives. Comparable donor/funder profile but operates as a funder rather than direct programme delivery, making it a partner-or-peer for PJF's grant pipeline.
- Whitefield School Trust / London Schools Trust: Education-focused charities funding school-level enterprise and skills initiatives. Comparable charitable-grantmaking model that could either partner with or compete for similar foundation funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter Jones Foundation social profiles
Digital presencePeter Jones Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Jones Foundation leadership team
Management profileNumber of profiles
Profiles5 records
Peter Jones Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Peter Jones Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Jones Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Jones Foundation
What does Peter Jones Foundation do?
The Peter Jones Foundation is a UK-registered charity that provides free enterprise education programmes for young people aged 6-21+, including the Tycoon Enterprise Competition, Peter Jones Enterprise Academy (accredited Level 2 and Level 3 courses), National Entrepreneur of the Year competition, Home Academy for home-educated youth, and the Empower Alumni Programme. Programmes combine real business start-up experience through goodwill loans (up to £3,000 per school), mentoring from entrepreneurs, and grant-funded competitions reaching 780+ UK education providers and beneficiaries in UAE and China.
Is Peter Jones Foundation a public or private company?
Peter Jones Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peter Jones Foundation founded?
Peter Jones Foundation was founded in 2005. It employs 11 to 50 people.
Where is Peter Jones Foundation based?
Peter Jones Foundation is headquartered in London, United Kingdom, in the Europe region.
How does Peter Jones Foundation make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Fundraising Events and foundation and Trust Grants.
Who are Peter Jones Foundation's main competitors?
UpRising is listed as a regional player. Direct peers are Young Enterprise UK, Enactus UK and Junior Achievement UK (JA Company Programme). Emerging players are Founders4Schools, Speakers for Schools and E4E (Entrepreneurs for Education). The Prince's Trust is listed as a broad incumbent. Others are KPMG Foundation (UK) and Whitefield School Trust / London Schools Trust.
Does Peter Jones Foundation have an API?
No public API is recorded for Peter Jones Foundation.
What industry is Peter Jones Foundation in?
Peter Jones Foundation's product category is Youth Enterprise Education (Charity/Non-Profit). Its primary akta.pro industry code is EDAMAHAC, Youth Business Incubators & Accelerators, with a secondary code of EDAMAHAA, Entrepreneurship Foundations & Startup Basics. Its NAICS code is 611710 and its SIC code is 8200.