Red Havas

What Red Havas does

HAVAS Red Australia, operating under the brand Red Havas, is a strategic public relations, social media, and integrated communications agency headquartered in Sydney, Australia, with additional offices in Melbourne and Brisbane. The firm provides strategic communications services to enterprise clients, government institutions, and non-profit organizations across Australia. Its service portfolio spans five core practice areas: corporate, consumer and institutional communications; social media strategy and management; content creation; brand experience and experiential activations; and influencer marketing. The agency positions itself around a 'merged-media' model that integrates traditional and digital channels, content production, social engagement, and data-driven insights into end-to-end campaign delivery through an in-house content and production studio.

The agency's primary product surface is its service portfolio rather than any software platform. Its principal proprietary asset is the in-house content and production studio, which supports content creation, social platform management, live/virtual/hybrid experiential activations, and influencer campaign execution. Specialist teams cover issues and crisis communications, corporate affairs, influencer marketing, and creative strategy. Vertical specialization extends across seven industry segments: automotive and mobility, consumer lifestyle, health and wellness, hospitality and tourism, B2B and industrials, luxury, and tech and e-commerce. No proprietary technology products, APIs, software platforms, SDKs, or patents are disclosed; differentiation rests on service delivery, creative output, and campaign portfolio credibility (e.g., the Palau Pledge world-first immigration policy and Tourism Tasmania's Odd Jobs campaign).

Revenue is generated through professional services fees, typically structured as retainer arrangements or project-based contracts with corporate, consumer, government, and institutional clients. Pricing is not publicly disclosed and is likely quote-based, varying by client scope, service type, and engagement size. The agency goes to market via direct enterprise sales, business development efforts, and industry networking, targeting large organizations requiring strategic communications, brand building, and reputation management. The firm is a privately held subsidiary within the global Havas communications network (majority-owned by Vivendi SE), which provides brand credibility and access to global resources while the Australian entity maintains local execution.

Name

Red Havas

Legal name

HAVAS Red Australia

Website

https://redhavas.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

HAVAS Red Australia (Red Havas) is a Sydney-headquartered strategic PR and communications agency operating from three Australian offices, serving enterprise, government, and non-profit clients with integrated corporate communications, social media, content, brand experience, and influencer marketing services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Social media marketing
• Content production
• Brand communications
• Experiential marketing

Headquarters

HQ city

The Rocks

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - PR and Communications: HAVAS Red Australia generates revenue through professional services fees for strategic public relations, social media management, content creation, brand experience, and influencer marketing services. Services are delivered through specialist teams and an in-house content and production studio, typically through retainer arrangements or project-based contracts with corporate, consumer, and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Red Havas (operated as HAVAS Red Australia) is a strategic PR, social, and communications agency that delivers integrated merged-media services to corporate, consumer, government, and institutional clients. Its core offerings span corporate/consumer/institutional communications, social media strategy and management, content creation and production, brand experience and experiential activations, and influencer marketing, all delivered through specialist teams and an in-house content and production studio.

Product overview

Red Havas is a strategic PR, social, and communications agency that operates as a service-based consultancy rather than a software platform. The agency offers an integrated merged-media model combining traditional and digital media, content creation, social engagement, and data-driven insights. Their core service offerings include Corporate/Consumer/Institutional Communications, Social Media Services, Content Services, Brand Experience/Experiential, and Influencer Services—all powered by an in-house content and production studio. The agency also specializes across industry verticals including auto/mobility, consumer lifestyle, health/wellness, hospitality/tourism, B2B/industrials, luxury, and tech/e-commerce. Their portfolio showcases campaigns such as Tourism Tasmania's Odd Jobs, Norco's Brand Purpose Campaign, the Palau Pledge (world-first immigration policy), and ongoing work with the National Breast Cancer Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate, Consumer and Institutional Communications Strategic communications services for organizations, including brand positioning and reputation management, consumer/customer storytelling, crisis and issue communications, DEI&B multicultural communications, ESG and sustainability messaging, executive positioning, internal communications, media relations training, and stakeholder engagement.
• Social Media Services End-to-end social media services including social strategy, platform strategy and management, social listening and analysis, community management, content creation and curation, and campaign planning and execution across major social platforms.
• Content Services Content strategy, content production, and content partnerships and marketing, powered by an in-house content and production studio that delivers creative assets for campaigns across channels.
• Brand Experience and Experiential Brand experience design and delivery, including live, virtual, and hybrid brand experiences and activations, experiential programs, and sponsorship and partnership planning, execution, and management.
• Influencer Services Influencer marketing services including influencer vetting and selection, influencer marketing management, and custom influencer campaign planning and execution.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Edelman: Global public relations firm with a major Australian presence in Sydney and Melbourne. Direct competitor for enterprise PR, corporate affairs, and reputation management work targeting the same CPG, tech, healthcare, and government clients as Red Havas.
• Hill+Knowlton: WPP-owned global PR firm with APAC presence, competing on corporate communications, public affairs, and integrated social/content campaigns for large Australian and multinational clients.
• FleishmanHillard: Omnicom-owned global PR network with established Australian offices, competing for the same enterprise, government, and consumer PR retainers and providing integrated social/content/experiential capabilities.
• Ogilvy PR: WPP's creative and PR arm in Australia, offering integrated communications including brand storytelling, social, content, and influencer work, directly overlapping with Red Havas's merged-media proposition.
• BCW (Burson Cohn & Wolfe): Global communications agency (now merged into Burson under WPP) with an Australian footprint, competing for integrated corporate, consumer, and public affairs briefs similar to Red Havas's portfolio.
• Weber Shandwick: IPG-owned global PR agency operating in Australia, offering corporate communications, social media, content, and influencer services comparable to Red Havas's full-service integrated offering.
• Burson: WPP's flagship global PR and communications consultancy with Australian operations, competing for enterprise, public affairs, and corporate communications retainers across the same verticals as Red Havas.

Regional players

• Thinkerbell: Australian-founded integrated creative, PR, and experiential agency competing for the same enterprise and consumer brand briefs in the Australian market, with similar blended talent model.
• SenateSHJ: Australian-owned strategic communications consultancy with corporate, government, and consumer PR offerings. Comparable as a domestic mid-sized peer operating in the same Australian enterprise and public-sector market.
• Mango Communications: Independent Australian PR and communications agency specializing in technology, consumer, and B2B clients. Comparable as a domestic peer competing for similar mid-to-large enterprise mandates in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/redhavasau
• YouTubeyoutube.com/@havas_australia
• Facebookfacebook.com/HavasRedAU
• LinkedInlinkedin.com/company/havas-red-au
• Instagraminstagram.com/havasredau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Havas