Van Straaten Sign & Display

What Van Straaten Sign & Display does

Van Straaten Sign & Display, operating as Van Straaten B.V., is a Dutch family-owned large format printing and sustainable display solutions company founded in 1918 and headquartered in Boesingheliede, Netherlands, with additional manufacturing in Germany for aluminum frames. The company designs, produces, and delivers printed displays, signage, and exhibition structures for brand activation, trade show, retail, museum, and event customers across global markets. Its product portfolio centers on proprietary modular display systems — LedUp, BIG UP, PICUP, Multi Tower 3D, and Big LedUp — designed to be reusable, reconfigurable, and shipped for repeated deployments.

The business operates a project-based B2B revenue model, selling custom and modular display solutions to enterprise clients including Sony Pictures, Mercedes, Vodafone, Nike, Meta, Dell, Kawasaki, the Tennessee State Museum, the American Civil War Museum, IMPS (Smurfs), Branson, and Corendon. Distribution is enabled through partnerships with modular frame system providers (BeMatrix, Aluvision, SIPA), interactive technology vendors (X-Cube), and event organizers (Koninklijke Jaarbeurs as a preferred supplier). Manufacturing is differentiated by an explicit sustainability positioning: the company became the first ClimateCalc-certified large format printer in 2023, holds ISO 14001 certification, runs on 100% green energy, and uses water-based inks.

The company is privately held as a Dutch B.V. with 101–250 employees and no public funding rounds, acquisitions, or leadership transitions disclosed. Its strategic posture is defined by sustainability-led differentiation, proprietary modular product development, and integration into complementary frame and technology partner ecosystems — with no observable exposure to AI/ML capabilities, no disclosed revenue figures, and no public capital markets activity.

Name

Van Straaten Sign & Display

Legal name

VAN STRAATEN B.V.

Website

https://vanstraaten.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Van Straaten Sign & Display is a Dutch family-owned large format printer and modular display manufacturer, founded in 1918, serving global enterprise clients across events, retail, museums, and brand activations with sustainable, reusable display systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Boesingheliede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Large format print production: Custom large format printing services for exhibitions, events, retail, museums, and public spaces. Revenue generated from print production, materials, and finishing services.
2. Aluminum frame systems: Production and sale of textile aluminum frames including wall mounted frames, hanging textile frames, lightboxes, and custom frame solutions
3. Display products and structures: Proprietary display products including LedUp Display System, LEDUP Counter, BIG UP systems, PICUP display-system, Multi Tower 3D, and Big Led Up
4. Sustainable print materials: Sale of sustainable print materials including Eco Mesh, Falconboard, DecoTex, WallTex, and other specialty substrates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Van Straaten is a large format printing company that produces custom sustainable prints, sublimation-printed textiles, aluminum frame and lightbox systems, and proprietary modular display hardware (LedUp, LEDUP Counter, BIG UP, Big Led Up, Multi Tower 3D, PICUP) for B2B customers. Offerings span design consultation, print production, finishing, installation, and recycling, primarily for exhibitions, trade shows, events, retail branding, museums, office interiors, and public spaces.

Product overview

Van Straaten Sign & Display is a large format sustainable printing company that offers a comprehensive portfolio of print solutions, display products, and framing systems. The company's core offering centers on large format printing services (including sublimation printing) combined with a range of proprietary display products such as the LedUp Display System, LEDUP Counter, BIG UP, Big Led Up, Multi Tower 3D, and PICUP display-system. These display products are complemented by textile aluminum frames (including wall-mounted frames, hanging textile frames, lightboxes in various profiles), sustainable print materials (Eco Mesh, Falconboard, DecoTex), and graphics solutions for third-party modular systems (Aluvision, BeMatrix). The company serves industries including exhibitions, events, retail branding, museum branding, interior design office, and public space design, positioning itself as a full-service provider from design through installation to recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format Printing Custom high-quality large format printing for visual branding applications across exhibitions, events, retail, museums, corporate offices, and public spaces. Uses water-based inks and 100% green energy with ClimateCalc-certified CO2 reporting per project.
• Sublimation Printing Sublimation printing service for textile and fabric applications, including graphics produced for aluminum frame systems and shaped tension fabric structures (via SIPA partnership).
• Textile Aluminium Frames Aluminum frame systems designed for textile graphics, including wall-mounted frames, hanging textile frames, and various lightbox profiles, produced in-house at Van Straaten's German manufacturing facility.
• Aluvision Graphics Solutions Custom graphics produced for Aluvision aluminum modular exhibition stand systems, particularly for automotive and large trade show deployments.
• BeMatrix Graphics Solutions Custom graphics and visuals designed for BeMatrix flexible modular stand building systems, enabling seamless integration of branding with BeMatrix exhibition structures.
• Mobile Branding Branding solutions for vehicles and mobile applications using Van Straaten's large format printing capabilities.
• Office Spaces Branding Interior branding and visual solutions for corporate office environments, including wall graphics, lobby displays, and wayfinding.
• Illuminated Branding Lightbox and illuminated signage solutions for enhanced brand visibility across retail stores, exhibitions, and event venues.
• Hanging Signs Suspended signage solutions designed for trade shows and exhibitions to provide visibility above booth traffic.
• LedUp Display System Proprietary LED-lit display system designed for illuminated brand presentations in trade show, retail, and event environments.
• LEDUP Counter Proprietary illuminated counter display designed for retail and event environments such as trade shows and brand activations.
• BIG UP Proprietary vertical display system for prominent brand visibility at events and exhibitions.
• Big Led Up Proprietary large LED display system designed for high-impact, illuminated brand experiences at events and exhibitions.
• Multi Tower 3D Proprietary three-dimensional tower display structure for exhibitions and events, providing multi-sided branding visibility.
• PICUP Display System Proprietary modular display system enabling flexible, reconfigurable visual presentations for trade shows and brand activations.
• Wall-Mounted Aluminum Frames Wall-mounted aluminum frames for displaying textile and graphic prints in offices, retail spaces, and exhibition venues.
• Hanging Textile Frames Suspended aluminum frame systems used for textile graphics in retail and exhibition spaces, including Pop-up Ledbox, single-sided lightboxes, double-sided lightboxes, SEG lightboxes (60mm, 120mm closed, 50mm closed profiles), and the ECO 15mm slim aluminum textile frame.
• Eco Mesh 320 Sustainable mesh material used for eco-friendly large format printing in exhibitions and outdoor branding.
• Eco Mesh 505 Sustainable mesh material variant (505) used for eco-friendly large format printing applications.
• Falconboard Display Boards Sustainable cardboard-based display board material offered in 10mm, 16mm UV-printable white, and 16mm UV-printable brown variants for use as structural and display substrates.
• Sticky DecoTex 152 Self-adhesive decorative textile material (152) for wall applications, part of Van Straaten's DecoTex and WallTex range of decorative textile substrates.
• Jaarbeurs Event Branding End-to-end event branding service for organizers at Royal Dutch Jaarbeurs venue, including design, installation, and recycling services delivered via a dedicated Jaarbeurs order portal under Van Straaten's preferred supplier partnership.
• Jaarbeurs Media Exposure Solutions Media exposure solutions for exhibitors at Royal Dutch Jaarbeurs events, designed to maximize trade show presence through visibility-enhancing signage and displays.

Quantifiable outcome

• First large format printing company to achieve complete ClimateCalc certification in 2023
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Koninklijke Jaarbeurs (Royal Dutch Jaarbeurs)coreStrategic or Co-development PartnerVan Straaten is the preferred supplier for Koninklijke Jaarbeurs, one of Europe's largest exhibition and convention centers. The partnership provides event branding services for organizers and media exposure solutions for exhibitors at Jaarbeurs events. Services include design, installation, and recycling through a dedicated Jaarbeurs order portal.
• BeMatrixcoreTechnology or IntegrationBeMatrix provides a flexible modular stand building system. Van Straaten produces graphics and visuals specifically designed for BeMatrix exhibition structures, enabling seamless integration of branding with modular exhibition solutions.
• X-CubeminorStrategic or Co-development PartnerX-Cube specializes in interactive experience technology. Partnership focuses on combining X-Cube's interactive capabilities with Van Straaten's print and structural solutions for innovative exhibition experiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BeMatrix: BeMatrix provides flexible modular stand building systems for the exhibition industry. Van Straaten is a graphics-production partner and produces BeMatrix-compatible visuals; the two compete for share of exhibition booth branding budgets across European trade shows.
• Spandex Group: Spandex is one of Europe's largest distributors of materials, hardware, and consumables for sign-making, large-format digital printing, and visual communications. Like Van Straaten, it serves the exhibition, retail, and event branding segments with a broad product portfolio, making it the closest direct competitor for large-format sustainable print in Europe.
• Aluvision: Aluvision designs modular aluminum exhibition stand systems used by exhibitors worldwide, including at the Brussels Motor Show where Van Straaten produces custom graphics. Van Straaten produces graphics specifically for Aluvision structures, making them both partners and indirect channel peers for exhibition branding projects.
• 3A Composites (Display Solutions): 3A Composites manufactures rigid and foam board substrates (including the well-known Dibond and Forex ranges) used widely in sign-making, exhibition builds, and POS displays. It is a direct comparable for the substrate and display-panel side of Van Straaten's large-format production.

Broad incumbents

• Canon Production Printing: Canon's production printing division offers large-format and industrial printing solutions used by print service providers serving exhibitions, retail, and corporate branding. It operates at the equipment layer with overlap in end-customer segments.
• Durst Group: Durst is a manufacturer of industrial digital printing systems for large-format, ceramic, and textile applications. It serves the same high-end exhibition, retail, and architectural markets as Van Straaten via print service provider customers.
• HP Large Format Printing: HP's large-format printing division produces printers, inks, and substrates used widely across the sign & display industry. It overlaps with Van Straaten at the technology and consumables layer and competes indirectly through partner print service providers.
• Avery Dennison Graphics Solutions: Avery Dennison supplies pressure-sensitive vinyls, reflective materials, and wrap films for vehicle graphics, signage, and architectural applications. It serves the same end-markets as Van Straaten's mobile branding, illuminated branding, and hanging signs product lines.
• Mimaki Engineering: Mimaki manufactures industrial inkjet printers and cutting plotters used in signage, textile, and large-format printing. While it operates in the broader printing technology stack that Van Straaten's production relies on, it sells equipment to print providers rather than competing as a print service provider itself.
• Agfa-Gevaert (Sign & Display): Agfa's dedicated Sign & Display business supplies inkjet printers, inks, and software for wide-format and superwide-format printing. It targets the same exhibition, retail, and outdoor branding end-markets as Van Straaten through OEM and integrator channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vanstraatengrp
• YouTubeyoutube.com/c/vanstraaten
• LinkedInlinkedin.com/company/van-straaten-b-v-
• Instagraminstagram.com/vanstraaten_letsimpress

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Straaten Sign & Display