Entain Venues

What Entain Venues does

Entain Venues, operating as Full House Venues since 1 April 2026, is an Australian venue entertainment company that supplies licensed pubs, clubs, RSLs, and hotels with a consolidated portfolio of five in-venue entertainment products. The portfolio comprises the Australian Poker League (APL), SportsPick (a touchscreen-terminal and mobile-app based sports and race tipping platform), InnQUIZitive multimedia pub trivia, QuizzaMe buzzer-based game show trivia, and DJ Bingo musical bingo. Together these products are positioned as a seven-day weekly programming suite for venue operators.

The underlying technology is centred on the SportsPick platform, which integrates an in-venue touchscreen terminal, a patron-facing mobile app, a venue-facing administrative CMS for digital signage and scoreboards, automated broadcast scheduling (SportsPick Guide), and automated leaderboards with national prize pool distribution. Business Development Managers work consultatively with venue operators to design tailored entertainment packages, supported by in-venue marketing assets, automated patron communications, and partner-provided sports broadcasting content through DAZN, Power Slap, and Nightlife integrations.

The company generates revenue primarily through transaction fees on patron entry into tipping competitions and poker tournaments, supplemented by managed sponsorship packaging services connecting venues with local sponsors. Pricing is quote-based and not publicly disclosed. Operations span Australia with a headquarters in Keysborough, Victoria, and a reported active footprint of more than 1,000 venues generating over 1.5 million in-venue visits per year. The business is privately held under The Trustee for Full House Group Australia Unit Trust and recently underwent a change of ownership alongside its rebrand.

Name

Entain Venues

Legal name

The Trustee for Full House Group Australia Unit Trust

Website

https://entainvenues.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Full House Venues (formerly Entain Venues) supplies a portfolio of five in-venue entertainment products — poker, sports tipping, trivia, and musical bingo — to over 1,000 licensed Australian pubs, clubs, and hotels, generating 1.5 million annual in-venue visits.

Ownership category

akta.pro rank

Product category

Hospitality Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Venue entertainment solutions
• In-venue poker tournaments
• Sports tipping competitions
• Pub trivia events
• Licensed venue engagement

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Entry Fees - Tipping Competitions: Venues collect entry fees from patrons participating in sports tipping competitions (AFL, NRL, racing). Entry fees are pooled and offered as end-of-season prizes. SportsPick provides national prize pools at no additional cost to venues.
2. APL Poker Event Fees: Revenue generated from poker tournament events through player registration fees. APL supplies equipment, tournament direction, and promotional materials while venues benefit from increased food, beverage, and gaming revenue.
3. Entertainment Sponsorship Packages: Venues can offer sponsorship opportunities to local businesses wanting to reach their entertainment community. Full House Venues assists venues in designing sponsorship offerings as part of their entertainment packages.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Entain Venues (operationally rebranded to Full House Venues) supplies an integrated suite of in-venue entertainment products to licensed Australian pubs, clubs, RSLs, and hotels. Its portfolio comprises five core brands—Australian Poker League (APL), SportsPick (sports tipping and scheduling platform), InnQUIZitive pub trivia, QuizzaMe game show trivia, and DJ Bingo—delivered through a combination of in-venue terminals, mobile apps, hosted event crews, and automated digital signage systems.

Product overview

Entain Venues (operationally rebranded to Full House Venues as of April 2026) operates a platform of five in-venue entertainment products designed for licensed pubs, clubs, and bars across Australia. The portfolio comprises: (1) Australian Poker League (APL) — in-venue poker tournaments; (2) SportsPick — an all-inclusive sports and race engagement platform encompassing in-venue tipping competitions (AFL, NRL, SANFL, NFL, NBA, EPL, BBL), the Punters Challenge horse racing tipping sub-product, and SportsPick Guide for automated sports scheduling; (3) InnQUIZitive — big-screen multimedia pub trivia; (4) QuizzaMe — buzzer-based game show trivia; and (5) DJ Bingo — musical bingo entertainment. The company reports serving over 1,000 venues and generating 1.5 million yearly in-venue visits, with entertainment designed to run seven days a week across diverse patron demographics.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Poker League (APL) Australia's largest in-venue poker league running Texas Hold'em tournaments at 500+ events per week in licensed venues, featuring seasonal state finals, the APL Poker Tour spanning 20+ events across five states, and the flagship APL Million series with a guaranteed $1,000,000+ prize pool.
• SportsPick

Quantifiable outcome

• Participation tripled from 20 to 70+ regular tippers per week at individual venues
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered major and minor.

• DAZNmajorTechnology or Integration · 1 July 2024Premium sports content provider partnership for Global championship boxing content. DAZN content integrated into SportsPick Live platform for venue broadcasting, helping venues access premium sports entertainment without fragmentation.
• Power SlapmajorTechnology or Integration · 1 July 2024Partnership with Power Slap for viral sports content distribution. Content integrated into SportsPick Live platform to provide venues with unique premium content options.
• NightlifemajorTechnology or Integration · 1 July 2024Strategic partnership for sports broadcasting content delivery. Nightlife partnership instrumental in solving venue sports content fragmentation challenges, providing unified content delivery solution.
• Leagues Club AustraliaminorOthersIndustry partner association supporting licensed clubs. Full House Venues displays partnership logo on website indicating collaborative relationship with club industry peak bodies.
• RSL QueenslandminorOthersReturned and Services League of Australia (Queensland Branch). Industry partnership supporting RSL venues and clubs.
• Hospitality NTminorOthersNorthern Territory hospitality industry association representing pubs, clubs, and licensed venues.
• ClubsWAminorOthersWestern Australian clubs industry association representing and supporting licensed clubs.
• ClubsSAminorOthersSouth Australian clubs industry association representing licensed clubs and venues.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Picklebet: Australian sports tipping and fantasy-style competition operator. Comparable as a sports tipping brand operating in Australia, though its distribution is consumer-app based rather than in-venue B2B.
• Sportito: European fantasy sports tipping platform where users compete for prizes via sports predictions. Comparable as a sports-tipping competition product, though distributed to consumers rather than through in-venue terminals.
• Boomtown Network: Australian venue-marketing and engagement platform serving pubs and clubs with digital tools. Comparable as a smaller-scale operator targeting the same Australian licensed-venue segment with venue engagement and marketing technology.

Broad incumbents

• Entain plc: Former parent of Entain Venues (now Full House Venues) and one of the world's largest sports betting and gaming operators. Comparable as the prior strategic owner that combined wagering, gaming and venue entertainment under one roof in Australia.
• Stingray Group: Canadian-listed provider of in-venue music, video and digital signage content for retail and hospitality businesses. Comparable as a venue-content platform supplier with overlapping digital-signage and broadcast-scheduling capabilities to SportsPick Guide.

Direct peers

• GeeTrivia / Quizhead: Australian pub-trivia operator running hosted trivia nights across pubs and clubs. Comparable as a direct competitor in the Australian trivia entertainment segment that InnQUIZitive and QuizzaMe compete in.
• Big Screen Video: Australian provider of sports broadcasting and venue media solutions to pubs and clubs. Comparable as an Australian venue-sports content partner addressing the same licensed-venue customer base with adjacent services to SportsPick Live.
• ME Group (formerly Photo-Me International): Global operator of amusement, photo and entertainment machines located in hospitality and public venues. Comparable as a B2B provider of paid entertainment machines placed inside licensed venues to drive footfall and ancillary revenue.
• Buzztime (eGames Network Holdings): US-based provider of trivia, games and interactive entertainment delivered into hospitality venues. Closely comparable B2B model delivering competitive play content that drives venue dwell time and F&B revenue.

Regional players

• Clublocal: Australian club-industry marketing and member-engagement platform serving licensed clubs. Comparable as an adjacent technology vendor to the same Australian licensed-club segment with overlapping venue CMS and patron engagement functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entain-au-venues

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entain Venues