What Web Force 5 does

Web Force 5 is an Australian-headquartered digital agency founded in 2011 that delivers custom ecommerce solutions, websites, applications, and bespoke software to enterprise and mid-market clients. The firm is a certified partner across the three principal enterprise ecommerce platforms (BigCommerce, Shopify Plus, and Adobe Commerce at Silver level) as well as Marketplacer for marketplace builds, supplemented by an ecosystem of nine additional technology partners covering payments (Stripe, PayPal), search and discovery (Algolia, Searchspring), marketing automation (Klaviyo), marketplace automation (Mirakl), integration (Patchworks), fraud (Signifyd), and hosting (Webscale). The core proprietary asset is the Continuum Websites platform, positioned as an ongoing managed service that turns static sites into "intelligent resources" with extended functionality.

The business model is professional services, generating revenue through project-based and likely retainer engagements delivered through a consultative, sales-led motion. GTM runs through direct outreach, a portfolio-driven website, and award-led positioning rather than productized self-serve channels. The customer base spans enterprise retail and consumer brands (endota Spa, Maticevski, frank green, Toby's Estate, Vorgee), hospitality (Causeway Hotels), B2B and industrial (A1 Rubber), and professional services/nonprofit (Fight Cancer Foundation, RNG Lawyers), with delivery supported from South Melbourne and a Philadelphia office serving North American clients.

In 2026 the company won Commerce Partner of the Year (APAC) and the B2B Excellence Award from Commerce (Nasdaq: CMRC), strengthening its positioning in the BigCommerce/Feedonomics ecosystem. Operational scale is constrained to 11-50 employees, no external funding has been disclosed, and the ownership structure is private with no parent company identified. Leadership disclosed is limited to CEO Branko Vuckovic; no other management bios are publicly available in the source data.

Name

Web Force 5

Website

https://webforcefive.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Web Force 5 is an Australian digital agency founded in 2011 that builds custom ecommerce websites, marketplaces, apps, and software for enterprise and mid-market brands across BigCommerce, Shopify Plus, and Adobe Commerce platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Ecommerce Solutions: Web Force 5 generates revenue through professional services delivering custom ecommerce websites, apps, software development, and digital transformation projects. Services include UX design, custom development, SEO, and ongoing support. The agency model suggests project-based and potentially retainer-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Web Force 5 is a digital agency that designs, builds, and implements custom ecommerce websites, multi-vendor marketplaces, mobile applications, progressive web apps, and bespoke software for business clients. Their work is delivered on certified partner platforms including BigCommerce, Shopify Plus, Adobe Commerce, and Marketplacer, supplemented by their proprietary Continuum platform for intelligent website management and a Digital Collective network for supplementary digital services.

Product overview

Web Force 5 offers a comprehensive suite of digital solutions organized around a core platform (Continuum Websites) augmented by specialized service offerings. Their primary capabilities include Ecommerce Solutions and Marketplaces built on platforms like BigCommerce, Shopify, and Adobe Commerce, complemented by UX Design, Apps & PWAs, Custom Development, SEO Services, and their Digital Collective partner network. The offering is structured as a platform-plus-services model where Continuum serves as the proprietary intelligent web platform, while all other services function as distinct but interconnected practice areas that can be combined to deliver complete digital transformation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Solutions
• Marketplaces
• UX Design
• Apps & PWAs
• Custom Development
• Continuum Websites
• SEO Services
• Digital Collective

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• BigCommercecoreTechnology or IntegrationBigCommerce Certified Partner. Web Force 5 specializes in BigCommerce implementations and has won Partner of the Year awards for their BigCommerce work. They provide ecommerce platform implementation, customization, and migration services.
• Shopify PluscoreTechnology or IntegrationShopify Plus Partner. Web Force 5 offers Shopify development and implementation services as an authorized partner.
• Adobe CommercecoreTechnology or IntegrationAdobe Solution Partner (Silver level). Web Force 5 provides Adobe Commerce implementation and customization services.
• MarketplacercoreTechnology or IntegrationMarketplacer Certified Partner. Web Force 5 offers marketplace integration and development services using the Marketplacer platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Global digital agency with broad ecommerce, content, and engineering capabilities across major platforms; a scaled incumbent competitor for large enterprise commerce transformation mandates.

Direct peers

• Corra: Digital commerce agency delivering ecommerce strategy, design, and development on Shopify Plus, BigCommerce, and Adobe Commerce for mid-market and enterprise brands - overlapping platform certifications and target customer profile.
• OuterBox: US-based digital agency focused on ecommerce website design, development, and digital marketing across BigCommerce, Shopify, and Magento - directly comparable in service mix and platform certifications to Web Force 5.
• Pixel Union: Shopify-focused design and development agency building custom themes and storefronts - comparable in ecommerce-platform specialization and project-based delivery model.
• SmartOSC: APAC-headquartered ecommerce agency delivering Adobe Commerce, Shopify, and BigCommerce implementations - direct competitor for APAC enterprise ecommerce RFPs.
• The Gnar Company: Boutique ecommerce development agency building custom Shopify, BigCommerce, and Magento storefronts for enterprise brands - comparable in size, project-based model, and platform-agnostic delivery.
• Fostr: Shopify Plus and BigCommerce ecommerce agency delivering strategy, design, and custom development to enterprise retail brands - comparable scale, platform mix, and customer profile.
• Bounteous (formerly Blue Acorn iCi): Major BigCommerce Elite and Shopify Plus partner providing ecommerce strategy, design, and engineering; a direct competitor for BigCommerce Partner-of-the-Year-class enterprise engagements.
• DigitlHaus: BigCommerce Elite Partner agency offering ecommerce design, development, and digital marketing - same platform pedigree and comparable boutique-agency positioning.
• Magneto (India): Adobe Commerce (Magento) specialist agency delivering end-to-end ecommerce implementations; directly comparable in platform-specific implementation services and enterprise B2B work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/web-force-5/about
• Xx.com/webforce5
• Facebookfacebook.com/webforce5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Force 5