PSL Source

What PSL Source does

PSL Source operates a two-sided online marketplace for buying and selling NFL Personal Seat Licenses (PSLs), also referred to as Permanent Seat Licenses, Charter Seat Licenses, Charter Ownership Agreements, Stadium Builders Licenses, and Seat Options, as well as associated season tickets and parking passes. The web-based platform currently covers 20 NFL franchises and supports self-serve listing creation, interactive seat-map browsing, market insight analytics, and an online negotiation workflow with 72-hour offer expiration and binding acceptance. The company serves individual consumers on both sides of the transaction — PSL owners looking to monetize their seat rights and buyers seeking access to stadium seating inventory.

The platform's revenue model is a transaction-based take rate: PSL Source charges sellers a 10% commission on the final negotiated sales price (with a $250 minimum) and explicitly charges buyers no fees, while transfer fees levied by NFL teams are passed through to buyers. Distribution is direct-to-consumer via organic search, social channels (Facebook, X), and word-of-mouth, supplemented by phone and email support for high-value transactions. The company has executed a minor channel partnership with Maxim Tickets to extend into playoff ticket distribution.

PSL Source, LLC is a privately held, bootstrapped company headquartered in Charlotte, North Carolina, with 1-10 employees and no disclosed institutional investment. Leadership is led by Greg Carl, President and Managing Partner. The competitive position rests on category leadership in a niche vertical, depth of team-specific transfer-rule knowledge, and a network of qualified buyers and sellers accumulated through years of organic traffic.

Name

PSL Source

Legal name

PSL Source, LLC

Website

https://pslsource.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PSL Source is an online marketplace where individual buyers and sellers transact NFL Personal Seat Licenses, season tickets, and parking passes across 20 teams, earning a 10% seller commission on completed deals.

Ownership category

akta.pro rank

Product category

Sports Secondary Market Marketplace

NAICS

Spectator Sports (71121)

akta.pro industry

PRIMARYMPAKAOAE

Live Sports Pay-Per-View (PPV) & Event Streaming

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

Keywords

• NFL seat license marketplace
• Secondary ticket marketplace
• Season ticket resale
• Sports ticket platform
• Stadium parking resale

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PSL Commission: PSL Source charges sellers a commission of 10% of the final negotiated sales price with a minimum of $250 per transaction. This is the primary revenue stream from facilitating PSL transfers between buyers and sellers.
2. Buyer Fees (None): PSL Source does not charge buyers any commission fees. Buyers are only responsible for the final negotiated sales price, transfer fees due to the Team, and team invoice costs for available tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PSL Source operates an online marketplace that connects buyers and sellers of NFL Personal Seat Licenses (PSLs), also known as Permanent Seat Licenses, Charter Seat Licenses, Charter Ownership Agreements, Stadium Builders Licenses, and Seat Options, across approximately 19-20 NFL teams. The platform also facilitates transactions for related NFL season tickets and parking passes, and offers complimentary playoff ticket inventory through a partnership with Maxim Tickets.

Product overview

PSL Source operates as a unified marketplace platform for NFL Personal Seat Licenses (PSLs), also known as Permanent Seat Licenses, Charter Seat Licenses (CSL), Charter Ownership Agreements (COA), Stadium Builders Licenses (SBL), or Seat Options. The platform comprises the core PSL Source Marketplace for buying and selling seat licenses, paired with complementary services for Season Tickets, Playoff Tickets, and Parking passes. Key features include an interactive seat mapping tool, Market Insight analytics (new listings, reduced listings, deal scores, market trends), and an online Negotiations Platform supporting offers, counter-offers, and binding acceptance. The platform covers 20 NFL teams including Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Houston Texans, Las Vegas Raiders, Los Angeles Rams, Minnesota Vikings, New York Giants, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks, and Tennessee Titans. The service charges no buyer fees and a 10% seller commission (minimum $250) upon transaction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• PSL Source Marketplace The core online marketplace platform where individual buyers and sellers transact NFL Personal Seat Licenses (PSLs, also known as Permanent Seat Licenses, Charter Seat Licenses, Charter Ownership Agreements, Stadium Builders Licenses, and Seat Options), covering approximately 19-20 NFL teams with interactive seat maps, comparison tools, and secure transaction processing.
• Buy NFL Seat Licenses Buyer-side service on the PSL Source marketplace that lets individual buyers browse and purchase thousands of PSLs at below-market prices with no buyer fees, using interactive maps and comparison tools.
• Sell NFL Seat Licenses Seller-side service on the PSL Source marketplace that lets current PSL owners list their seat licenses, manage offers, and complete secure transfers, with no listing fees and a 10% commission (minimum $250) charged only on completed sales.
• Season Tickets Marketplace Marketplace service for buying and selling full NFL season ticket packages (without the underlying PSL) across teams covered on the platform.
• Cleveland Browns Playoff Tickets

Quantifiable outcome

• No buyer fees - buyers pay only the negotiated sales price plus team transfer fees
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maxim TicketsminorChannel Partner/ Reseller/ DistributorPSL Source partners with Maxim Tickets to offer playoff tickets for all NFL teams. Maxim Tickets provides the largest selection of Browns playoff tickets for sale on the web, including Upper Level, Lower Level, Dawg Pound, Club Level, and Mezzanine Level tickets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vivid Seats: Vivid Seats is a publicly traded secondary ticket marketplace with a major focus on sports tickets, including NFL games. It overlaps with PSL Source on NFL event-driven demand and possesses the capital and marketing reach to enter the PSL niche.
• StubHub: StubHub is one of the largest secondary ticket marketplaces globally, covering sports (including NFL), concerts, and theater. While not focused exclusively on PSLs, it competes for NFL ticket-related demand and could expand into PSL-specific support given its scale and engineering resources.
• SeatGeek: SeatGeek is a primary and secondary ticketing platform with deep sports coverage and team partnerships (e.g., NFL team integrations). It competes for the same NFL fan wallet and could add PSL support as a category extension.
• Ticketmaster (Live Nation): Ticketmaster is the dominant primary ticketing platform and also operates a major secondary exchange. As the official ticketing partner for many NFL teams, it has privileged inventory access and could potentially formalize PSL resale channels.

Direct peers

• Razorgator: Razorgator is a secondary ticketing platform covering major sports leagues including the NFL, with a focus on premium seating and season ticket resale. It overlaps with PSL Source's buyer segment for high-ASP NFL tickets.
• Ace Ticket: Ace Ticket is a secondary sports-ticket marketplace with strong NFL, MLB, and NBA presence, offering premium and season-ticket inventory. It overlaps directly with PSL Source on the high-end NFL fan segment and competes for premium-seat buyers.
• Coast to Coast Tickets: Coast to Coast Tickets is a secondary ticket reseller focused on sports, concerts, and theater, including NFL games and season tickets. It competes with PSL Source for premium NFL ticket demand and serves a similar high-touch customer base.

Emerging players

• Gametime: Gametime is a mobile-first last-minute ticket marketplace with a strong sports focus. While its core is short-term game tickets rather than PSLs, it competes for NFL fan wallet share and represents an evolving competitor in mobile-driven resale.
• TickPick: TickPick is a no-fee secondary ticket marketplace with a sports-heavy mix, including NFL games. It overlaps with PSL Source on no-buyer-fee positioning and competes for cost-conscious premium NFL ticket buyers.

Others

• NBMTickets / NBA resale platforms: NBA-affiliated and adjacent secondary resale channels for premium seats and licenses represent a future expansion vector for PSL Source, and also a structural alternative for cross-league marketplaces. They are thematically adjacent rather than direct competitors today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pslsource
• Facebookfacebook.com/pslsource
• LinkedInlinkedin.com/company/maxim-tickets-inc.-psl-source-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSL Source