Goto10

What Goto10 does

Goto10 s.r.o. is a Czech digital agency headquartered in Prague that specializes in custom web development, e-commerce solutions, email marketing systems, and web application integration. Founded in 2010, the company operates with a small core team of three members (two Managing Directors and an accountant) supplemented by a network of specialist freelancers across various disciplines. The firm's service portfolio spans web applications and integration solutions (including reservation systems, CRM platforms, and data warehouses), email templates with mass distribution capabilities, a proprietary custom e-commerce platform with warehouse management and HomeCredit payment integration, corporate websites, micro-pages for event registrations, and specialty projects such as web games and JavaScript plugins.

The company's technology approach is built around custom JavaScript development and an in-house e-commerce system featuring product variants, complaints handling, hotline support, and exports to Czech price comparison platforms like Heuréka. Goto10 maintains an active development cadence with 275 commits in the last 30 days, reflecting ongoing product and client work.

Goto10 operates on a project-based professional services model, generating revenue through one-time development fees and ongoing maintenance contracts. The agency has served 101 clients with 288 completed projects and currently maintains 83 active engagements. Its client portfolio includes major Czech and international enterprise brands across financial services (Moneta, Komerční banka, ČSOB, AirBank, UniCredit), automotive (Škoda, Volkswagen Financial Services, Renault), consumer goods (Adidas, LEGO, Mondelez), pharmaceuticals (Teva), and energy (E.ON). The go-to-market approach is sales-led direct engagement with enterprise clients, with no indirect channels or marketplace presence. No public pricing information is disclosed, and projects are quoted on a per-project basis based on requirements.

Name

Goto10

Legal name

Goto10 s.r.o.

Website

https://goto10.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Goto10 is a Prague-based digital agency founded in 2010 that provides custom web development, proprietary e-commerce solutions, email marketing systems, and web applications primarily for enterprise Czech and international clients across financial services, automotive, and consumer goods sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Development Projects: Project-based custom web development services including web applications, e-commerce solutions, email marketing systems, and micro-sites. Revenue is generated through one-time project fees with ongoing maintenance contracts for existing clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Goto10 is a Prague-based digital agency that builds custom web applications, e-commerce platforms, email marketing systems, corporate websites, and event/registration micro-sites for enterprise and mid-market clients. Its flagship is an in-house e-commerce platform with warehouse management, complaints handling, product variants, HomeCredit payment integration, and exports to price-comparison services such as Heuréka. Additional offerings include reservation/CRM systems, dynamic email templates with mass distribution, and specialty builds such as web games and JavaScript plugins.

Product overview

Goto10 is a Czech web development agency offering a portfolio of web-based products and services. Their core offerings include a proprietary custom e-commerce system (featuring warehouse management, complaints handling, product variants, HomeCredit module, and Heuréka exports), web applications and integration solutions (reservation systems, CRM, data warehouses), email template design with mass distribution capabilities, corporate websites, micro pages for events/registrations, and custom specialty projects such as web games and JavaScript plugins. The e-commerce system serves as their flagship in-house built product, while other services include web development, event management platforms, and interactive web solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom E-commerce System Proprietary e-commerce platform with warehouse management, complaints handling, hotline support, product variants, HomeCredit payment module, and exports to Czech price-comparison services such as Heuréka. Built for enterprise and mid-market retailers needing customised online stores.
• Web Applications and Integration Solutions Development of complex web-based systems including reservation/booking platforms, CRM systems, and data warehouses, with integration to client back-end systems. Delivered for enterprise clients with complex operational workflows.
• Email Templates and Mass Distribution Email template design with dynamic content generation, mass email distribution, and performance analytics. Used by enterprise and mid-market clients for marketing campaigns and ongoing customer communications.
• Web Presentations and Corporate Websites Design and build of company and product websites ranging from standard corporate sites to those with more complex functionality. Targeted at enterprise and mid-market companies.
• Micro Pages and Registration/Reservation Websites Specialised micro-sites for event registrations, reservations, event support, photo galleries, surveys, and voting systems. Used by brands for campaign and event-driven digital activations.
• Special Projects Custom specialty builds such as web games, JavaScript plugins, and other technically challenging implementations. Targeted at clients needing unique interactive web experiences beyond standard site builds.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Profinit: Czech-headquartered IT consulting and custom development firm serving European financial institutions; overlaps with Goto10's enterprise banking client work and systems integration scope.
• BlueGhost: Czech digital agency producing corporate websites, e-commerce stores, and custom web applications for SMB and enterprise clients; comparable in service scope and Czech-market focus.
• Ackee: Prague-based digital agency and software house offering custom web and mobile development for enterprise and startup clients; closest comparable in size, geography, and offering to Goto10.
• MoroSystems: Czech software development firm delivering custom web and enterprise applications to corporate clients; overlaps with Goto10's JavaScript web development and integration capabilities.
• Fragile: Czech digital studio building custom websites, e-commerce platforms, and brand campaigns for mid-market and enterprise clients; directly comparable agency profile and Czech-market focus.
• Netglade: Czech software agency building custom web applications, integrations, and reservation/booking systems; directly comparable service mix to Goto10's web apps and reservation product line.
• Cleverlance: Czech IT services company offering custom software development, web applications, and integrations to enterprise clients including banks and telcos; comparable in client type (ČSOB, Komerční banka) and delivery model.

Emerging players

• Webflow: No-code website and e-commerce platform increasingly used by enterprise marketing teams to build and operate web properties in-house; a substitute threat to Goto10's custom web development services.

Broad incumbents

• Shopify: Dominant e-commerce platform with payment, inventory, and marketplace integrations (comparable to Goto10's HomeCredit and Heuréka integrations); competes with Goto10's proprietary e-shop system for merchant mindshare.
• Globant: Global IT and digital services firm with enterprise web, e-commerce, and customer experience practices; represents the large-scale, multi-region competitor Goto10 competes against for major Czech accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goto10-sro-215489158534044

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goto10