Gardentech

What Gardentech does

Gardentech s.r.o. is a privately held Czech specialty retailer of garden and forestry equipment, founded in 2005 and headquartered in Brno-Černovice. The company operates an omnichannel model combining a physical showroom (with 90% of products reportedly in stock for immediate pickup) and an authorized warranty and post-warranty service center with a Shoptet-based e-commerce storefront at gardentech.cz, fulfilling orders via Zásilkovna, Česká pošta, and DPD. Its assortment covers lawn mowers (gasoline, battery, electric, ride-on), robotic mowers including Husqvarna Automower and EGO autonomous models, garden tractors and riders (SECO, Husqvarna), brushcutters, chainsaws, hedge trimmers, leaf blowers, chippers, hand tools (Fiskars, VARI building block system), irrigation (Gardena), pumps, generators, forestry supplies, protective equipment, and consumables such as oils and lubricants. The company also sells SELVO electric mobility vehicles and operates an equipment rental service (půjčovna) in Brno.

The business serves two horizontal customer segments: individual homeowners and garden enthusiasts (primary) and professional forestry, arboriculture, landscaping, and municipal services (secondary). Revenue is generated primarily through one-time product sales at unit prices ranging from 99 Kč to 137,749 Kč, with free delivery on orders above 6,500 Kč, complemented by rental income and authorized service fees. Gardentech is an authorized dealer for major OEMs including Husqvarna, Honda, VARI, EGO, Fiskars, Oregon, SECO, and Gardena, with Husqvarna positioned as the primary brand. The company employs 1-10 staff, has no external funding, no parent company, no subsidiaries, and operates exclusively within the Czech Republic, with no international footprint or M&A activity disclosed. Distribution is complemented by light digital marketing through Facebook and a content/blog section on its website, with seasonal promotional campaigns.

Name

Gardentech

Legal name

Gardentech s.r.o.

Website

https://gardentech.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Gardentech s.r.o. is a Czech specialty retailer founded in 2005 in Brno, selling garden and forestry equipment (lawn mowers, robotic mowers, chainsaws, hand tools) from brands such as Husqvarna, Honda, and EGO through a Brno showroom, e-commerce site, and authorized service center serving homeowners and professional landscapers.

Ownership category

akta.pro rank

Product category

Garden and Outdoor Power Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro industry

PRIMARYCRAIAIAA

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAD

Irrigation, Hoses & Watering Systems Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Garden equipment retail
• Outdoor power equipment
• Lawn care machinery
• Forestry tools supply
• Garden machinery sales

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales: Retail sale of garden machinery, equipment, accessories, and forestry tools through e-commerce and physical store. Products include lawn mowers, robotic mowers, tractors, chainsaws, brushcutters, tree care equipment, protective clothing, and spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gardentech retails branded garden and forestry equipment (lawn mowers, robotic mowers, garden tractors, brushcutters, chainsaws, hedge trimmers, leaf blowers, hand tools, irrigation systems, pumps, generators, protective equipment, and SELVO electric mobility vehicles) through an online storefront and a Brno physical showroom with on-site authorized warranty and post-warranty service. The company also operates a Brno-based equipment rental service and sells consumables such as fuel, oils, and lubricants.

Product overview

Gardentech is an e-commerce retailer of garden equipment and machinery based in Brno, Czech Republic. The product portfolio centers on lawn care equipment (mowers, robotic mowers, tractors), forestry tools (chainsaws, axes, wedges), hand tools, battery-powered equipment, and irrigation systems. They also offer electric mobility vehicles under the SELVO brand and operate a rental service. The company serves both consumer and professional markets, offering products from major brands including Husqvarna, Honda, Fiskars, Oregon, EGO, SECO, and VARI. Their store is built on the Shoptet e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Mowers (Sekačky na trávu) Walk-behind and ride-on lawn mowers for residential and professional turf maintenance, in gasoline, battery, and electric variants, sourced from premium brands (Husqvarna, Honda, VARI) and priced individually from 1,195 Kč to 17,090 Kč.
• Robotic Lawn Mowers (Robotické sekačky) Autonomous robotic mowers (including Husqvarna Automower and EGO autonomous models) for hands-free residential lawn care, with wired and wireless installation options and supporting accessories.
• Garden Tractors and Riders (Zahradní traktory a ridery) Sit-on garden tractors and riders for larger lawns and small estate/professional mowing, including SECO and Husqvarna models, accessories, and complementary implements.
• Brushcutters and Trimmers (Křovinořezy a vyžínače) Handheld brushcutters and grass trimmers for edge work and rough vegetation, in gasoline, battery, and electric versions, from Husqvarna and Honda with supporting accessories.
• Verticutators and Aerators (Vertikutátory a provzdušňovače) Lawn scarifiers and aerators for dethatching and soil aeration, in gasoline, electric, battery, and manual versions.
• Garden Hand Tools (Zahradní ruční nářadí) Manual garden hand tools (shovels, rakes, hoes, pruning shears, loppers, brooms) and the VARI modular building-block tool system, including Fiskars products, for soil and bed work.
• Battery-Powered Garden Equipment (Akumulátorové stroje) Cordless, battery-powered garden machines (Husqvarna, EGO Power) and supporting batteries, chargers, and storage boxes, for low-noise, low-maintenance garden work.
• Chainsaws (Motorové pily) Chainsaws for felling, limbing, and firewood cutting, in gasoline, electric, and battery variants, including Husqvarna professional models and arborist/pruning saws.
• Hedge Trimmers (Nůžky na živý plot / Plotostřihy) Hedge trimmers and shears for shaping hedges and shrubs, in battery, gasoline, and electric versions.
• Leaf Blowers and Air Movers (Fukary a foukače) Leaf blowers and backpack air movers for clearing leaves and debris, in battery, gasoline, and backpack configurations.
• Chippers and Shredders (Drtiče a štěpkovače) Branch chippers and garden shredders for processing branches and garden waste into mulch or compost-ready material.
• SELVO Electric Mobility Vehicles (Elektrická vozidla SELVO) SELVO-branded electric mobility vehicles, including mobility scooters and transport vehicles targeted at seniors and mobility-impaired users.
• Irrigation Equipment (Zavlažovací technika) Gardena-branded garden hoses, sprinklers, micro-drip irrigation, and related watering accessories for residential garden irrigation.
• Pumps (Čerpadla) Water and sewage pumps in gasoline and electric variants for property water management, drainage, and irrigation supply.
• Power Generators (Elektrocentrály) Portable electric generators for construction sites, events, and backup power applications.
• Protective Equipment and Clothing (Ochranné pomůcky a oblečení) Protective workwear and PPE for chainsaw and machinery work, including chainsaw-resistant trousers, helmets, hearing protection, safety glasses, work gloves, and boots.
• Forestry Supplies and Tools (Lesnické potřeby a nářadí) Specialist forestry consumables and tools for loggers and arborists, including splitting wedges, marking chalk, logging tape, replacement handles, and arborist accessories.
• Axes, Hatchets, and Machetes (Sekery a mačety) Axes, hatchets, splitting mauls, and machetes for wood splitting and forestry work, including Husqvarna axes.
• Fuel, Oils, and Lubricants (Benzín, oleje a maziva) Consumables for garden machinery, including fuel, motor oils, chain oils, and lubricants formulated for outdoor power equipment.
• Garden Equipment Rental (Půjčovna zahradní techniky) Rental service based in Brno that lets customers rent garden machinery (e.g., for one-off projects) instead of purchasing, supporting occasional users and the Brno-Černovice store catchment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered primary, core and supporting.

• HusqvarnaprimaryChannel Partner/ Reseller/ DistributorHusqvarna is the primary brand showcased on Gardentech's website with extensive dedicated sections. The company sells the full range of Husqvarna products including lawn mowers, robotic mowers (Automower), chainsaws, brushcutters, and protective equipment. They appear to be an authorized Husqvarna dealer with dedicated brand representation.
• HondacoreChannel Partner/ Reseller/ DistributorHonda is featured as a key brand partner on the website with dedicated sections for Honda lawn mowers, brushcutters, and related equipment.
• VARIcoreChannel Partner/ Reseller/ DistributorVARI is presented as a core brand partner with extensive coverage including the VARI building block system, power units, single-purpose machines, and accessories.
• EGO PowercoreChannel Partner/ Reseller/ DistributorEGO Power battery-powered equipment featured prominently with promotional campaigns (e.g., 'Buy 2 machines and get battery for 1 Kč' promotion).
• FiskarssupportingChannel Partner/ Reseller/ DistributorFiskars hand tools and equipment featured in product listings including axes, picks, and forest tools.
• OregonsupportingChannel Partner/ Reseller/ DistributorOregon chainsaw chains, guide bars, and accessories are part of the product assortment.
• SECOcoreChannel Partner/ Reseller/ DistributorSECO garden tractors featured with dedicated product sections and promotional materials.
• GardenasupportingChannel Partner/ Reseller/ DistributorGardena garden hoses and irrigation accessories featured in the product lineup.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Regional players

• VARI: VARI is a Czech manufacturer of the well-known building-block garden equipment system, power units, and attachments that Gardentech retails as a core brand partner. Comparable as a regional garden equipment manufacturer with deep Czech distribution roots that competes for the same small-tractor and multi-purpose equipment customers.
• AL-KO Gardentech: AL-KO Gardentech is the garden equipment division of the AL-KO group, a German/Austrian manufacturer and supplier of lawn mowers, tractors, and garden tools. Comparable as a regional garden equipment brand and supplier in the DACH/Central European market, often sold through retail partners like Gardentech.

Broad incumbents

• Honda Power Equipment: Honda Power Equipment is the global manufacturer of lawn mowers, brushcutters, generators, and pumps that Gardentech retails as a core brand partner. Comparable because its dealer and service economics in Europe mirror the model Gardentech operates, and its brand presence shapes Czech consumer expectations for service and warranty.
• Husqvarna: Husqvarna is the global manufacturer of the lawn and garden equipment, robotic mowers (Automower), and forestry tools that Gardentech retails as a primary brand partner. Comparable because it operates both its own direct-to-consumer channels and a global authorized dealer network, of which Gardentech is a member.
• Fiskars: Fiskars is a global manufacturer of garden hand tools, axes, and outdoor cutting tools, sold through retail partners including Gardentech. Comparable because it competes in the garden hand tools category that Gardentech carries and shapes consumer expectations for the premium tool segment.
• Stihl: Stihl is a global manufacturer of chainsaws, brushcutters, and outdoor power equipment, with a strong authorized dealer network in Central Europe. Comparable to Gardentech because it competes for the same professional and consumer forestry/landscaping customers through both product and dealer/service economics.

Direct peers

• Mountfield: Mountfield is a leading Czech and Central European garden equipment and pool retailer with a network of physical stores and e-commerce. It competes directly with Gardentech in lawn mowers, garden tractors, and outdoor power equipment for both consumer and professional customers in the Czech market.
• Hecht (HECHT MOTORS): Hecht is a Czech and Central European retailer and private-label brand of garden and outdoor power equipment, selling lawn mowers, trimmers, chainsaws, and related accessories through a multi-store and e-commerce footprint. It directly competes with Gardentech in the same product categories and customer segments.

Emerging players

• EGO Power+: EGO Power+ is a battery-powered outdoor equipment brand owned by Chervon, growing rapidly in Europe with a multi-brand retail distribution model. Comparable to Gardentech because Gardentech is an active EGO Power retail partner running battery-equipment promotional campaigns targeting the same cordless-transitioning consumers.
• Greenworks: Greenworks is a battery-powered outdoor equipment brand competing with EGO, Husqvarna battery, and other cordless platforms in the European retail channel. Comparable as a brand that increasingly competes for the same shelf space and consumer demand that Gardentech allocates across gasoline and battery categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gardentechcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardentech