Neumarkter Lammsbräu

What Neumarkter Lammsbräu does

Neumarkter Lammsbräu is a family-owned German organic beverage producer headquartered in Neumarkt, Bavaria, tracing its brewing heritage to approximately 1625. Operating as a Kommanditgesellschaft (KG) under the Ehrnsperger family, the company runs three core product lines: Lammsbräu Bio-Bier (22 varieties of organic beer including 5 alcohol-free, 4 beer-mix drinks, and 2 gluten-free specialties, brewed with malt from the world's only in-house organic malting facility and whole organic hop cones); now Bio-Limonade (13 organic lemonade varieties made with real fruit juice and regional organic sugar beet sweetener); and BioKristall Bio-Mineralwasser (organic mineral water from a company-owned spring, available still and medium). The vertically integrated model also includes proprietary in-house yeast cultivation, photovoltaic and solar thermal energy systems, Power-to-Heat installations, and AI-based process control for climate-protection measures.

The company sells primarily through a multi-channel sales-led GTM motion in Germany, anchored by a distribution partnership with REWE Group and supplemented by organic/natural food retailers, beverage specialists, HORECA customers, and a direct-to-consumer Shopify e-commerce shop. Raw materials are sourced through a 40-year producer community (Erzeugergemeinschaft für ökologische Braurohstoffe) comprising 12 named organic farmers, forming a contractually anchored supply ecosystem that few competitors replicate.

Neumarkter Lammsbräu monetizes entirely via hardware sales of its beverage portfolio, with pricing varying by retail channel and not publicly disclosed. It holds a uniquely layered set of certifications — EU-Bio, Bioland, Naturland, Biokreis, Bayerisches Bio-Siegel, EMAS (since 1996), ISO 14001, ISO 9001, Bio-Mineralwasser, ECOnGOOD, and DZG gluten-free — and in 2022 became the first mid-sized German food manufacturer to have climate targets validated by the Science Based Targets initiative (42% absolute Scope 1 & 2 reduction by 2030 vs. 2020). Customer segments are health-conscious consumers seeking premium organic beverages, alcohol-aware consumers, consumers requiring gluten-free products, and premium water consumers in food service.

Name

Neumarkter Lammsbräu

Legal name

Neumarkter Lammsbräu Gebr. Ehrnsperger KG

Website

https://lammsbraeu.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Neumarkter Lammsbräu is a family-owned German organic brewery producing 22 certified-organic beer varieties, 13 organic lemonades (brand "now"), and organic mineral water (BioKristall). It operates the world's only in-house organic malting facility and distributes through REWE, organic retailers, HORECA, and its own Shopify e-commerce shop across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Neumarkt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Organic Beer Sales: Production and sale of 22 varieties of organic beer including 5 alcohol-free options and 4 beer mix drinks, plus 2 gluten-free specialties. Sold through retail, HORECA, and direct channels.
2. Organic Soft Drinks (now brand): 13 varieties of organic lemonades including 3 light variants and 1 fan edition. Made with real fruit juice and regional organic sugar beet sweetener.
3. Bio-Mineral Water (BioKristall): Premium organic mineral water sourced from company's own spring, available in still and medium variants with additional juice mixes.
4. E-commerce (Online Shop): Direct-to-consumer sales through company's own online shop for beer and merchandise including fashion items.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Neumarkter Lammsbräu produces and sells certified organic beverages under three main brands: Lammsbräu Bio-Bier (22 organic beer varieties including 5 alcohol-free, 4 beer mix drinks, and 2 gluten-free specialties, brewed with malt from the world's only in-house organic malthouse), now Bio-Limonade (13 organic lemonade varieties with real fruit juice and regional organic sugar beet sweetener), and BioKristall Bio-Mineralwasser (organic mineral water from the company's own spring in still and carbonated variants). The company also operates a direct-to-consumer online shop and offers paid brewery tours at its Neumarkt facility.

Product overview

Neumarkter Lammsbräu is a family-owned organic brewery and beverage company operating three main product lines: Lammsbräu Bio-Bier (22 organic beer varieties including alcohol-free and gluten-free options, brewed with malting conducted in-house), now Bio-Limonade (13 organic lemonade varieties with real fruit juice), and BioKristall Bio-Mineralwasser (organic mineral water in still and medium variants). The portfolio is anchored by a commitment to organic farming, with the company operating its own producer community for agricultural raw materials and a unique in-house organic malting facility. The company also offers a web-based product locator (Finder), brewery tours, and a direct e-commerce shop.

Differentiator

Problem solved

Functional benefit

Brands

• Lammsbräu Bio-Bier: Organic beer products including 22 varieties, 5 alcohol-free options, 4 beer mix drinks, and 2 gluten-free specialties. Features malt from company's proprietary organic malt house and whole organic hop cones.
• now Bio-Limonade
• BioKristall Bio-Mineralwasser

Products and services

• Lammsbräu Bio-Bier Organic beer portfolio of 22 varieties, including underfermented and top-fermented beers, 5 alcohol-free options, 4 beer mix drinks, and 2 gluten-free specialties. Brewed exclusively with whole organic hop cones and malt from the company's in-house organic malthouse, certified under Bioland, Naturland, Biokreis, EU-Bio-Siegel, and Bayerisches Bio-Siegel standards.
• now Bio-Limonade Organic lemonade available in 13 varieties, including 3 Light variants and 1 Fan Edition. Made with real organic fruit juice and sweetened with sugar from regional organic sugar beets, with visible fruit pulp creating natural cloudiness. Multiple varieties carry Naturland Fair certification.
• BioKristall Bio-Mineralwasser Premium organic mineral water sourced from the company's own spring, available in BioKristall Still (still) and BioKristall Medium (carbonated) variants, plus juice mixes. Subject to controls exceeding statutory requirements and certified under the Bio-Mineralwasser guidelines of Qualitätsgemeinschaft Bio-Mineralwasser e.V.
• Brauereibesichtigung (Brewery Tour) Guided brewery tour experiences at Neumarkter Lammsbräu's organic brewery in Neumarkt, Germany, offering visitors direct exposure to the production facilities, in-house malthouse, and sustainability practices.
• Finder (Produkt-Finder) Web-based product locator that lets consumers search for available Lammsbräu product varieties and purchasing locations by category, retailer, postal code, and radius, connecting online visitors to physical retail and HORECA points of sale.
• Lammsbräu Online-Shop Company-owned e-commerce platform (shop.lammsbraeu.de) enabling direct-to-consumer purchase of Lammsbräu organic beer, lemonade, mineral water, and branded merchandise such as fashion items.

Quantifiable outcome

• 42% greenhouse gas reduction commitment by 2030 (Scope 1 & 2, baseline 2020)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Science Based Targets Initiative (SBTi)coreOthersPartnership for validated climate target setting. Neumarkter Lammsbräu was first mid-sized German food company admitted to SBTi in 2022. Their 42% GHG reduction goal by 2030 (Scope 1 & 2) has been validated as aligned with 1.5°C pathway.
• University of KasselcoreStrategic or Co-development PartnerAcademic partnership for climate strategy development. University of Kassel cooperated with Neumarkter Lammsbräu to establish climate targets and pathways, supporting the Science Based Targets approach.
• Kiwa BCS Öko-Garantie GmbHcoreOthersIndependent control institute for organic food products providing certification according to EU regulations (EG-VO-Nr. 2018/848 and EG-VO-Nr. 889/2008) and organic association guidelines.
• Verband der Klimaschutz-UnternehmencoreOthersActive member of Association of Climate Protection Companies - a German network of companies committed to consistent reduction of greenhouse gas emissions and innovative climate solutions.
• Technische Hochschule Nürnberg Georg Simon OhmminorStrategic or Co-development PartnerPartnership university for dual study program 'Management in der Ökobranche' (Management in the Organic Sector). Students combine practical experience at Lammsbräu with academic studies.
• BiolandcoreOthersOrganic farming association with strict standards beyond EU regulations. All beer ingredients certified by Bioland, requiring 100% organic ingredients and prohibiting agro-technology, factory farming, and synthetic pesticides.
• NaturlandcoreOthersOrganic farming association with stringent criteria. Products include Naturland and Naturland Fair certified varieties. Standards exceed legal minimums for organic production.
• BiokreiscoreOthersRegional organic farming association. Provides Biokreis and Biokreis regional & fair certifications for products, supporting sustainable agriculture practices.
• ECOnGOODminorOthersCommunity welfare certification examining social, ethical, and ecological aspects of entire company. External audit confirms positive community welfare result, creating maximum transparency for customers.
• EZÖB (Erzeugergemeinschaft für Ökologische Braurohstoffe)coreStrategic or Co-development PartnerProducer community for organic brewing raw materials. 12 named organic farmers including Michlbauer Biohof, Jakob Ehemann, Markus Eckert, Biohof Gabler, Florian Gäck, Biohof Heldrich, Axel Lämmermann, Franz Josef Mayer, Konrad Samberger, Markus Schenk, Karl Stephan, Hermann Zeller. 40-year partnership creating solidary system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bionade: Bionade is a German organic soft drink brand famous for fermented herbal lemonade, directly comparable to Neumarkter Lammsbräu's now Bio-Limonade organic lemonade line in terms of organic positioning, German retail distribution, and consumer target market.
• Erdinger Weissbräu: Erdinger is a major German wheat beer brewery with national distribution through retail and HORECA channels, directly comparable to Neumarkter Lammsbräu's organic beer portfolio in product category and German market focus.
• Gerolsteiner Brunnen: Gerolsteiner is Germany's leading premium mineral water brand with national retail distribution. Directly comparable to Neumarkter Lammsbräu's BioKristall Bio-Mineralwasser in the German premium mineral water category.
• Veltins Brauerei: Veltins is a mid-sized German family-owned brewery with strong regional/national distribution. Comparable to Neumarkter Lammsbräu in family ownership, mid-sized scale, and German brewery market positioning.

Broad incumbents

• Paulaner Brauerei Gruppe: Paulaner is one of Munich's traditional large breweries with broad beer portfolio and national German distribution. Comparable as a premium German brewery brand competing in similar HORECA and retail channels.
• Krombacher Brauerei: Krombacher is Germany's largest family-owned brewery with strong sustainability credentials and national retail presence. Closely comparable to Neumarkter Lammsbräu in family-owned structure, German market focus, and growing organic/natural product positioning.
• Radeberger Gruppe: Radeberger Gruppe is Germany's largest private brewery group, owning multiple beer brands. It is comparable as a major German brewing incumbent with overlapping beer distribution channels, though at substantially larger scale than Neumarkter Lammsbräu.
• Bitburger Braugruppe: Bitburger is one of Germany's largest brewery groups with national distribution through retail and gastronomy. Comparable as a major German beer producer competing for the same shelf space and HORECA accounts as Neumarkter Lammsbräu.

Regional players

• Stieglbrauerei zu Salzburg: Stiegl is an Austrian family-owned brewery of similar heritage and mid-sized scale, with comparable portfolio breadth including beer and adjacent beverages. Comparable in family-owned tradition, premium positioning, and regional Central European market focus.

Emerging players

• Voelkel GmbH: Voelkel is a German family-owned producer of organic juices and beverages, directly comparable in organic certification focus (Naturland, Bioland), family ownership, and German natural foods retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/lammsbraeu
• LinkedInlinkedin.com/company/neumarkter-lammsbr%C3%A4u
• Instagraminstagram.com/neumarkter.lammsbraeu
• Xx.com/lammsbraeu

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neumarkter Lammsbräu