First Choice Property Management

What First Choice Property Management does

First Choice Property Management is a privately held residential property management firm headquartered in Riverside County, California, with additional operations in Oklahoma City and Lawton, Oklahoma. The company manages single-family homes, condos, duplexes, and multi-family units on behalf of landlords and property investors, and also lists residential and commercial properties for rent or sale across its two-state footprint. Customers are primarily small-scale residential landlords ("property owners") seeking full-service management, with residential tenants as the secondary customer base and a smaller commercial tenant segment for office space.

The company's technology stack is built on the AppFolio property management platform, which provides the cloud-based tenant and owner portals (rental applications, online rent payments, maintenance requests, accounting). First Choice layers two proprietary or branded touches on top: a remote-control door-lock and alarm system for self-guided property showings (marketed as a differentiator for both tenant acquisition and vacant-property security), and custom-branded iOS and Android mobile apps. Distribution is predominantly direct-to-consumer/self-serve through the website and apps, supplemented by social media and directory listings (Yelp, Facebook, LinkedIn).

Revenue is generated through (a) recurring property management fees, typically structured as a percentage of monthly rent or a flat monthly fee per managed unit, (b) one-time tenant placement fees charged when a new tenant is signed, and (c) commissions or listing revenue tied to property sales and rentals, including commercial listings. The firm appears to be founder/family-owned with broker Dale Beaver and property manager Candace Martinez identified as the primary leadership team; no institutional investment, M&A activity, or external funding was disclosed.

Name

First Choice Property Management

Legal name

First Choice Property Management

Website

https://firstchoicepropmgt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

First Choice Property Management is a privately held residential property management firm serving landlords and tenants across California's Inland Empire and Oklahoma, using the AppFolio platform and branded mobile apps to deliver tenant placement, rent collection, maintenance coordination, and accounting services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Tenant placement services
• Landlord property services
• Rental property maintenance
• Multi-family management

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing property management services for landlords including tenant placement, maintenance coordination, rent collection, and accounting. Fees are typically charged as a percentage of monthly rent or flat monthly fee.
2. Tenant Placement Services: Finding and placing qualified tenants in rental properties. One-time fee per tenant placement.
3. Rental Income from Owned Properties: Company lists and manages properties for sale and rent, including commercial listings and multi-family units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Choice Property Management provides full-service residential property management for landlords and investors in California's Inland Empire (Riverside County) and Oklahoma (Oklahoma City and Lawton), covering single-family homes, condos, duplexes, and multi-family units. Services include tenant placement and screening, rent collection, maintenance coordination, accounting, and online owner and tenant portals via AppFolio, with remote showing technology enabling self-guided property viewings. The firm also lists commercial properties for lease.

Product overview

First Choice Property Management offers a property management platform with multiple integrated services. The core offering is comprehensive property management for residential properties (single-family homes, condos, duplexes, multi-family units). This is supported by a rental listings platform with search capabilities, remote showing technology for virtual property viewings, and mobile apps for iOS and Android. Additional services include tenant and owner web portals powered by AppFolio, property maintenance services, and commercial property listings. The company operates in Riverside County, California and Oklahoma markets.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationFirst Choice Property Management uses AppFolio's property management software platform for tenant and owner portals, online rent collection, maintenance tracking, and property management accounting. AppFolio provides the technology infrastructure powering their cloud-based property management operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yardi: Enterprise real estate software platform serving residential and commercial property managers with accounting, leasing, and operations tools. Represents the upper bound of the property management technology stack FCPM and its competitors operate within.
• Buildium: Property management software from RealPage targeting residential portfolios with tenant screening, accounting, and online payments. Competes for the same SMB landlord technology layer that FCPM's owner/tenant portals address.
• AppFolio: Enterprise property management software platform that powers FCPM's stack and increasingly bundles adjacent services for SMB landlords. Functions both as supplier and indirect competitor via its growing direct property management offerings.

Emerging players

• Esusu: Rental reporting and financial services platform partnering with property managers to report tenant on-time rent payments to credit bureaus. Operates as an adjacent/enabling service in the same landlord-tenant ecosystem FCPM serves.
• Belong: Tech-enabled residential property management platform serving individual SFR owners with full-service management, tenant placement, and AI-driven pricing. Competes with FCPM for the same SMB landlord segment but with greater technology focus and national brand.
• Mynd Management: Tech-enabled SFR and small multifamily property manager operating across multiple U.S. markets with vertically integrated maintenance. Comparable to FCPM in core SFR focus but at significantly larger scale and with institutional backing.

Direct peers

• All County Property Management: Multi-state residential property management franchise offering tenant placement, rent collection, and maintenance for SFR and small multi-family owners. Comparable to FCPM in target customer (small landlords) and geographic expansion approach via regional offices.
• Green Residential: Texas-based residential property management firm serving SFR and small multifamily owners with a tech-enabled owner/tenant portal stack. Closely matches FCPM in size, owner-focused services, and percentage-of-rent fee model.
• Real Property Management (RPM): Largest franchised residential property management network in North America, managing SFR, multi-family, and HOA properties through local franchisees. Directly comparable to FCPM in service mix and small/regional operator profile.

Regional players

• Hill Country Property Management: Regional Texas-based residential property manager with comparable headcount and service scope (SFR, tenant placement, maintenance). Comparable to FCPM as a similarly sized operator in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FirstChoicePropertyManagement
• LinkedInlinkedin.com/in/dale-beaver-8b290214
• Xx.com/FirstChoicePM

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Property Management