Name

Belong

Legal name

Belong, Inc.

Website

https://belonghome.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Belong is an AI-powered residential property management platform serving mid-market rental property homeowners and renters across 25+ US metropolitan areas. The company handles the full rental lifecycle (pricing, screening, rent collection, maintenance, guaranteed rent) and bundles financial services like Split It financing and landlord insurance.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Rental and Leasing Services (532), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Residential property management
• Rental management platform
• Tenant screening services
• Guaranteed rent protection
• Homeowner concierge services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees: Monthly management fees charged as a percentage of rent collected, typically 8-12% of monthly rent depending on market and property type. This is the primary recurring revenue stream.
2. Tenant Placement Fees: One-time placement fee charged when placing new residents in a home, typically 100% of the first month's rent. Covers marketing, screening, and placement services.
3. Lease Renewal Fees: Fees charged for lease renewals, ranging from $200-1,000 depending on market.
4. Application Fees: $64.99 application fee charged to residents for background and credit checks, valid for 60 days across multiple home applications.
5. Guaranteed Rent: Belong guarantees rent payments to homeowners even if residents fail to pay, with eviction protection included up to 3 months of rent. This risk-based revenue model provides certainty to homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Belong provides full-service, AI-powered residential property management for homeowners with rental properties and a higher-quality rental experience for residents. The platform handles the complete rental lifecycle—listing distribution, tenant screening, lease management, rent collection (with guaranteed rent), maintenance coordination through a 30,000+ pro network, and 24/7 concierge support—delivered via web and mobile app across 25+ U.S. metro areas.

Product overview

Belong operates as a unified property management platform serving both homeowners and renters. The core offering is the Belong Property Management Platform, a SaaS solution powered by AI that provides end-to-end rental management services including listing distribution, tenant screening, rent collection, and maintenance coordination. The platform is complemented by the Belong Mobile App for on-the-go access. Additional value-add services include Concierge Service (24/7 personalized support), Guaranteed Rent (payment protection), Split It (cash flow management), Belong Insurance (property coverage), and Referral Program (customer acquisition incentives). The company differentiates through technology-driven operations combined with human support, emphasizing 'AI Powered, Made and Loved by People' positioning. Services are offered across 50+ U.S. metro areas with licensed operations in multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Belong Property Management Platform AI-powered residential property management platform that handles the full rental lifecycle for homeowners, including listing distribution across 26+ websites, tenant screening, rent collection with guaranteed payments, maintenance coordination through a 30,000+ pro network, and resident relations. Operates on a subscription model with monthly management fees plus one-time placement and renewal fees.
• Belong Mobile App Mobile application for both homeowners and residents to manage rent payments, request maintenance services ("Pros"), message concierge teams, view financial statements, approve requests, and receive payments. Available on iOS and Android with a 4.8+ Apple Store rating.
• Belong Concierge Service Dedicated concierge team assigned to each homeowner and resident providing 24/7 personalized support, account management, and concierge-level attention throughout the rental partnership. Reachable via app, phone, email, and text.
• 3D Virtual Walkthroughs Professional-grade 3D virtual walkthrough tours of rental properties, allowing prospective residents to explore homes remotely. Included at no extra cost to homeowners as part of Belong's property marketing services.
• Split It Cash flow management product that lets homeowners split the cost of major repairs and placement fees across a lease period, keeping the property cash-flow-positive while maintenance is performed.
• Guaranteed Rent Rent guarantee product that ensures homeowners receive monthly rental payments on the 1st of each month whether or not residents pay on time. Includes up to 3 months of guaranteed rent and eviction protection, bundled into the standard management fee.
• Belong Insurance In-network landlord insurance offering all-in-one coverage for homeowners and residents using the Belong platform, backed by a partnership with Obie.

Quantifiable outcome

• Homes rented in 21 days or less on average
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• ObieminorStrategic or Co-development PartnerObie is a landlord insurance provider partnered with Belong to provide insurance solutions for homeowners using the Belong platform.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Doorstead: Doorstead offers guaranteed rent and full-service management to individual SFR owners on a revenue-share model. It is the closest direct competitor to Belong's core guaranteed-rent + concierge value proposition.
• Mynd: Mynd is a tech-enabled residential property management company serving small and mid-size landlords with a vertically integrated platform, comparable in target customer and service model to Belong.
• Bungalow: Bungalow offers move-in ready, professionally managed co-living and single-family rentals with a hospitality-style resident experience, overlapping with Belong's premium resident-facing positioning.
• Roofstock: Roofstock is a marketplace and services platform for single-family rental investors, offering acquisition, management, and tenant placement — overlapping with Belong in the SFR owner segment.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily and SFR property manager in the US, serving institutional owners. It represents the incumbent scale competitor that Belong's tech-enabled approach aims to disrupt.
• Opendoor: Opendoor is a large tech-enabled residential real estate platform that has expanded into rental management. It competes for the same homeowner/landlord customer wallet, though its core model is iBuying rather than ongoing management.
• Vacasa: Vacasa is a large tech-enabled vacation rental management company. While focused on short-term rentals rather than SFR, it shares Belong's playbook of combining technology with local field teams for managed residential stays.

Others

• AppFolio: AppFolio provides property management software for residential portfolios. It is an ecosystem peer, supplying tools to competing property managers but not a direct head-to-head competitor to Belong's full-service model.
• Buildium: Buildium is a property management SaaS platform targeting small-to-mid landlords. It competes indirectly with Belong by enabling landlords to self-manage rather than outsourcing to a service like Belong.

Emerging players

• Homie: Homie offered tech-enabled home selling, buying, and management services aimed at simplifying real estate for consumers. It overlaps with Belong's mission of replacing fragmented, high-fee incumbents with a more consumer-friendly experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belong