KXLY.com
- Company typePrivate
- Founded1961
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KXLY.com does
KXLY.com (operating as 4 News Now) is a local television news station headquartered in Spokane, Washington, serving the Spokane and Inland Northwest region of eastern Washington and northern Idaho. Founded in 1961 and operated by Spokane Television, Inc., a wholly-owned subsidiary of the family-owned Morgan Murphy Media conglomerate, the company broadcasts as the ABC network affiliate on KXLY-TV (digital channel 13, virtual channel 4) and maintains additional low-power and digital translator stations (KUMN-LD, K26NM-D, KXMN-LD) to extend coverage into Moses Lake, Pullman, and broader eastern Washington.
The company's product portfolio centers on the kxly.com news website, which delivers local news, weather updates every 10 minutes, sports coverage, and community information; the KXLY+ streaming platform offering live and on-demand video; dedicated iOS news and Android weather mobile applications; and associated radio stations including 920 News Now. Underlying technology is built on the TownNews BLOX content management system for digital publishing. Content covers regional politics, weather, high school and collegiate sports (Gonzaga Bulldogs, WSU Cougars, EWU Eagles, Spokane Chiefs, Whitworth Pirates), and entertainment.
Revenue derives from three streams: traditional broadcast and digital advertising (display, pre-roll video, sponsored content), subscription recurring revenue from the KXLY+ premium streaming service, and the FCC-licensed broadcasting operation itself. Distribution spans over-the-air broadcast, KXLY+ streaming, the kxly.com website, mobile applications on iOS and Android, and radio station audio streaming, reaching local viewers and consumers in the Spokane/Inland Northwest geographic segment. The customer base consists of mass-market local residents consuming free ad-supported content, with no enterprise or named-logo customers disclosed.
KXLY.com firmographics
Firmographics- Name
- KXLY.com
- Legal name
- Spokane Television, Inc.
- Website
- https://kxly.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KXLY.com industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where KXLY.com is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KXLY.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Traditional broadcast and digital advertising including display ads on website, pre-roll video ads on streaming content, and sponsored content sections
- Subscription Streaming: KXLY+ premium streaming service providing live TV and on-demand content access
- FCC Licensed Broadcasting: Broadcast television operation on digital channel 13 (VHF) and virtual channel 4 serving Spokane, Washington under FCC license KXLY-TV
Distribution channels5 records
Marketing channels7 records
KXLY.com product offering
Product offeringCore offering
KXLY.com (4 News Now) operates a local broadcast television news station and accompanying digital properties serving Spokane, Washington and the Inland Northwest region. The core offering is local news, weather (with updates every 10 minutes), sports, and community/entertainment content delivered through over-the-air broadcast (KXLY-TV, ABC affiliate), the KXLY.com website, KXLY+ streaming platform, iOS/Android mobile apps, and affiliated radio stations. The business is supported by advertising revenue and subscription streaming fees.
Product overview
KXLY.com (4 News Now) is a family-owned, people-first local newsroom operated by Morgan Murphy Media. The offering consists of the core KXLY.com news website delivering local news, politics, sports, weather, and entertainment coverage for Spokane and the Inland Northwest, supplemented by KXLY+ for live TV streaming and on-demand video, dedicated iOS and Android mobile apps for news and weather, and radio station audio streaming services. The newsroom provides continuous updates, breaking news coverage, and weather reports.
Differentiator
Problem solved
Functional benefit
Products and services
- 4 News Now (KXLY.com news website)
- KXLY+ Streaming Service
- KXLY News iOS Mobile Application
- KXLY Weather Android Application
- KXLY News Android Mobile Application
- KXLY Radio Stations Audio Streaming
Companies that use KXLY.com
Customer profileSegments1 record
Ideal customer profiles1 record
KXLY.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KXLY.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ABC NetworkcoreKXLY-TV operates as the ABC affiliate for Spokane, broadcasting ABC network programming alongside local news and content
- MeTVminorSecondary channel offering classic television programming on subchannel
- Heroes and IconsminorSecondary channel with classic television content on subchannel
- TownNews (BLOX CMS)coreWebsite platform provider using BLOX CMS content management system for digital news delivery and website operations
- Washington State Department of Natural ResourcesminorProvides fire and burn ban information for public safety coverage in Pend Oreille County and surrounding areas
- Washington State UniversityminorWSU Athletics coverage including Cougars sports, partnership announcements like Colville Tribes uniform patch deal
- FCCcoreFederal Communications Commission licensing and regulatory oversight for broadcast operations including KXLY-TV, KUMN-LD, K26NM-D, and KXMN-LD stations
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
KXLY.com competitors and assessment
Company assessmentMarket position
Strengths2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KXLY.com social profiles
Digital presenceKXLY.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
KXLY.com leadership team
Management profileNumber of profiles
Profiles6 records
KXLY.com subsidiaries and ownership
Company hierarchySubsidiaries5 records
KXLY.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KXLY.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KXLY.com
What does KXLY.com do?
KXLY.com (4 News Now) operates a local broadcast television news station and accompanying digital properties serving Spokane, Washington and the Inland Northwest region. The core offering is local news, weather (with updates every 10 minutes), sports, and community/entertainment content delivered through over-the-air broadcast (KXLY-TV, ABC affiliate), the KXLY.com website, KXLY+ streaming platform, iOS/Android mobile apps, and affiliated radio stations. The business is supported by advertising revenue and subscription streaming fees.
Is KXLY.com a public or private company?
KXLY.com is a private company. It is classified as family owned and is currently operating.
When was KXLY.com founded?
KXLY.com was founded in 1961. It employs 11 to 50 people.
Where is KXLY.com based?
KXLY.com is headquartered in Spokane, United States, in the North America region.
How does KXLY.com make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Streaming and FCC Licensed Broadcasting.
Does KXLY.com have an API?
No public API is recorded for KXLY.com.
What industry is KXLY.com in?
KXLY.com's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.