Day One

What Day One does

Day One MPM is a privately held Benelux-focused media-marketing-PR agency specializing in integrated PR, media buying, social media management, influencer marketing, brand activation, launch events, and licensing/partnership services for entertainment, gaming, and lifestyle brands. The firm is registered in Belgium (CBE 0821.537.144) under the legal name DAY ONE MPM, founded in 2009, and operates from two offices — a headquarters in Roeselare, Belgium and a regional office in Diemen, Netherlands — serving Belgian and Dutch clients directly. Day One is a professional services business rather than a technology product company; revenue is generated through project-based and retainer engagements delivered by a small team (11-50 employees, 13 visible on the company website), with no proprietary platform, no disclosed AI/ML capabilities, and no external funding disclosed.

The company's client roster includes more than 40 named enterprise brands spanning motion picture studios (Disney, Warner Bros Discovery, Universal Pictures, A24), gaming publishers (Activision Blizzard, Ubisoft, Amazon Games, Bethesda, 2K, Square Enix), toy and licensing companies (Mattel, Spin Master, Bandai Namco), and theatrical exhibitors (Kinepolis). Day One executes end-to-end 360° campaigns that combine ATL media (radio, TV, video) with influencer coordination, social media execution, and experiential activations, frequently leveraging gaming, geek, URBEX, and pop-culture communities as authentic engagement channels. Notable recent case work includes the Super Mario Galaxy Movie marketing campaign for Kinepolis, the Masters of the Universe London premiere influencer trip for Mattel, the A24 Backrooms Benelux theatrical release, and the Diddl brand revival.

Day One operates as a sales-led B2B agency with a primarily direct distribution model targeting enterprise entertainment, gaming, and lifestyle accounts. Pricing is quote-based and project-specific rather than publicly disclosed. The go-to-market relies on direct account management, repeat business from existing enterprise clients, and event-driven influencer activations to win new mandates. The company is independently owned with no disclosed parent, institutional investors, or M&A activity in the available record.

Name

Day One

Legal name

DAY ONE MPM

Website

https://dayonempm.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Day One MPM is a privately held Benelux PR, media, and influencer marketing agency serving entertainment, gaming, and lifestyle enterprise clients. It operates from offices in Belgium and the Netherlands, delivering integrated 360° campaigns including PR, media buying, social media, and brand activations.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Public relations services
• Influencer marketing agency
• Entertainment media buying
• Brand activation events
• Social media management

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - PR and Communications: Day One generates revenue through consulting and executing PR strategies, press releases, media relations, and customized press support for entertainment and lifestyle brands in Benelux.
2. Media Strategy, Buying, and Fulfilment: Revenue from planning, purchasing, and executing media campaigns across online and offline channels including radio, television, and digital advertising.
3. Influencer Marketing and Social Media Management: Fees for managing social media presence and coordinating influencer campaigns for clients.
4. Brand Activation and Events: Revenue from organizing launch events, brand activations, and experiential marketing campaigns.
5. Third-Party Licensing and Partnerships Services: Arranging and negotiating third-party licensing and partnership promotions as part of comprehensive campaign strategies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Day One is a B2B Media-Marketing-PR agency that plans and executes integrated 360-degree campaigns for entertainment, content, and lifestyle brands in the Benelux market. The agency delivers PR strategy, media buying and fulfilment, social media management, influencer marketing, brand activation, launch events, and third-party licensing/partnership brokering as a bundled professional service. Its work spans games, hardware, toys, live entertainment, theatrical and streaming releases, and lifestyle properties for clients such as Disney, Warner Bros. Discovery, Universal, Activision Blizzard, Ubisoft, Mattel, and Kinepolis.

Product overview

Day One MPM is a Media-Marketing-PR agency that provides a comprehensive suite of services for Benelux entertainment, content, and lifestyle campaigns. The company operates as a single integrated service offering rather than a modular product platform. Services include PR Strategy, Media Campaigns Management, Social Media Management, Influencer Marketing, Brand Activation, Launch Events, 3rd Party Licensing & Partnerships, Media Buying & Fulfilment, and 360° Strategy. The company specializes in managing campaigns across games, hardware, toys, live entertainment, theatrical & streaming, and lifestyle categories, serving major entertainment industry clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations
• Media Strategy, Buying, and Fulfilment
• Social Media Management
• Influencer Marketing
• Brand Activation
• Launch Events
• 3rd Party Licensing & Partnerships
• 360° Strategy

Quantifiable outcome

• Successfully amplified excitement for Masters of the Universe London premiere through influencer trip resulting in comprehensive social media coverage across platforms.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hill+Knowlton Strategies: Global communications consultancy with strong entertainment and consumer marketing practice. Comparable as a broader incumbent offering integrated PR and marketing services that competes for entertainment, gaming, and consumer brand mandates.
• Publicis Groupe Belgium: Global advertising and communications holding company with Belgian operations across multiple agencies. Comparable as a broader incumbent offering integrated advertising, media, and PR services competing for the same enterprise clients.
• FleishmanHillard: Global public relations and communications agency with offices worldwide including Benelux. Comparable as a larger, broader PR incumbent competing for the same enterprise clients and offering similar integrated communications services.
• Edelman Belgium: Global public relations firm with Belgian operations offering integrated marketing, PR, and digital services. Comparable as a broad incumbent competitor for enterprise Benelux PR and marketing mandates.
• Havas Belgium: Global advertising and communications group with Belgian operations offering creative, media, and PR services. Comparable as a broader incumbent offering integrated advertising and marketing services that competes for Benelux entertainment and consumer mandates.

Direct peers

• LEWIS Global: Global communications and PR agency with strong Benelux presence offering integrated PR, social media, and creative services. Comparable as a direct competitor for Benelux-based enterprise PR mandates across multiple sectors.
• Bepublic Group: Belgian PR and communications agency based in Belgium offering integrated communications services to enterprise clients. Comparable as a Benelux-headquartered PR firm with a similar integrated service model targeting similar client profile.
• Whyte Corporate Affairs: Belgian corporate communications and PR firm also serving Belgian enterprise clients across multiple verticals. Comparable as a similarly-sized Belgian-headquartered PR/communications agency competing for the same Benelux enterprise clients.

Emerging players

• The Marketing Arm: Specialist entertainment and sports marketing agency focused on entertainment IP, talent, and brand partnerships. Comparable as an entertainment-specialist agency offering talent-driven campaigns and experiential activations targeting similar entertainment clients.
• Obviously: Global influencer marketing agency with technology platform for campaign management. Comparable as an influencer marketing specialist offering creator-driven campaigns for consumer and entertainment brands, overlapping with Day One's influencer marketing service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dayonempm
• LinkedInlinkedin.com/company/day-one-mpm
• Instagraminstagram.com/dayonempm_
• Xx.com/dayonempm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day One