Kindred Works

What Kindred Works does

Kindred Works is a UK-based boutique marketing agency founded in 2020 by Tom Hurst and operating from London. The company provides outsourced marketing strategy, campaign execution, and brand development services to SMEs, founder-led businesses, startups, and scale-ups across B2B and B2C sectors. Its core offerings comprise four service lines: Strategy Services (audience insights, channel mix, team planning), Execution Services (campaign launches across paid and organic channels), Brand & Assets Services (marketing asset creation), and Sprints (standalone short-duration engagements, including a productized two-week Marketing Strategy Sprint priced at £2,999 plus VAT).

The business model is professional-services oriented, with revenue generated through a mix of project-based sprints, custom one-off consultancy, and ongoing retainer engagements. Pricing is primarily quote-based, with the only publicly disclosed price point being the £2,999 ex-VAT Marketing Strategy Sprint. Go-to-market is sales-led, anchored by a free 30-minute consultation that qualifies prospects. Delivery capacity is augmented through a strategic partnership with Growth Division, which provides access to a community of channel experts that can be assembled into bespoke teams per client engagement.

No proprietary technology platform has been disclosed; Kindred Works operates as a human-delivered strategy and execution agency combining growth marketing channels with brand development work. Documented clients include FYXER (operations and support services) and Unlock (virtual activities / team building), with additional logos visible on the website including Hopp, Dot, Makers, and Maji. The company is privately held, founder-owned, and has no disclosed external funding.

Name

Kindred Works

Legal name

Kindred Works

Website

https://kindredworks.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kindred Works is a UK-based boutique marketing agency founded in 2020 that provides outsourced growth marketing strategy, campaign execution, and brand development to SMEs, startups, and scale-ups across B2B and B2C sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Strategy and Execution Services: Full-service outsourced marketing agency providing strategy development, campaign execution across paid and organic channels, brand and asset creation, and marketing team building. Revenue generated through project-based sprints and ongoing retainer engagements.
2. Strategy Sprints: Two-week intensive marketing strategy sprints delivering audience insights, channel selection, team recommendations, KPIs and budgets. Priced at £2,999 plus VAT for the standard sprint offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kindred Works is a boutique UK marketing agency that provides outsourced strategy, execution, and brand/asset services to SMEs, founder-led businesses, startups, and scale-ups. It delivers growth marketing campaigns across paid and organic channels, develops brand and marketing assets, and either runs as a fully outsourced marketing function or complements clients' in-house teams. Its standalone flagship is the two-week Marketing Strategy Sprint, priced at £2,999 plus VAT, which delivers audience insights, channel selection, team recommendations, KPIs, and budget planning.

Product overview

Kindred Works is a growth marketing agency offering a unified suite of strategic and executional marketing services. The core offerings include Strategy Services (audience insights, channel mix, team planning), Execution Services (campaign launching across paid/organic channels), Brand & Assets Services (marketing asset creation), and Sprints (standalone strategy projects). The flagship product is the two-week Marketing Strategy Sprint (£2,999), which delivers a complete marketing strategy ready for execution. All services can operate as fully outsourced marketing functions or complement clients' in-house teams. The company positions itself as acting 'more like co-founders or members of your team' rather than a traditional agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Marketing strategy development including audience insights, channel mix selection, and team execution planning; creates a strategic framework to deliver on client business objectives. Targeted at SMEs, founder-led businesses, startups, and scale-ups.
• Execution Services Launches growth campaigns across selected marketing channels (paid and organic). Can operate as a fully outsourced marketing agency or combine with the client's in-house team. Targeted at SMEs, founder-led businesses, startups, and scale-ups.
• Brand & Assets Services Creates marketing assets tailored to campaigns to accelerate impact and progressively evolve the client's brand. Delivered alongside Strategy and Execution Services or as standalone work. Targeted at SMEs and growth-stage companies.
• Marketing Strategy Sprint A two-week intensive strategy engagement delivering audience and messaging insights, channel selection and tactics, team recommendations, KPIs, and budget planning. Price: £2,999 excl. VAT. Targeted at SMEs, founder-led businesses, startups, and scale-ups needing a fast, complete marketing strategy.
• Custom Sprint Custom one-off strategy or consultancy work tailored to specific client needs; pricing to be determined based on scope. Targeted at SMEs, founder-led businesses, startups, and scale-ups needing bespoke marketing strategy or consultancy inputs.

Quantifiable outcome

• 200% ROI on marketing spend for Unlock client
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Growth DivisioncoreStrategic or Co-development Partner · 1 January 2020Strategic partnership with Growth Division for building teams of channel experts from their community. Collaborated on Unlock's go-to-market strategy and growth campaign execution across multiple channels.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Rise Interactive: US digital marketing agency offering paid media, SEO, and analytics-led growth programs. Overlaps with Kindred Works' performance and growth execution services but serves larger mid-market and enterprise clients.
• Jellyfish: Global digital marketing agency with media planning, paid search, SEO, and creative capabilities. Comparable in multi-channel execution but materially larger and serving enterprise clients as well as SMEs.
• Croud: Larger UK-headquartered digital marketing agency offering paid media, SEO, content, and programmatic across multiple verticals. Overlaps with Kindred Works' execution services but operates at significantly greater scale and breadth.
• Wpromote: US-based digital marketing agency offering paid media, SEO, content, and analytics. Comparable in multi-channel growth marketing services but at much broader scale and with a more enterprise skew.

Direct peers

• Propeller: UK boutique marketing agency working with startups, scale-ups, and challenger brands on brand strategy, content, and growth campaigns. Similar boutique co-founder-style positioning and SME/startup focus.
• The Up Group: UK growth marketing consultancy focused on B2B and startup clients with strategy and execution services. Directly comparable offering and customer profile to Kindred Works.
• Foundation Inc: Boutique brand and product marketing agency serving tech startups and growth-stage companies in the US and UK. Directly comparable to Kindred Works in targeting founder-led businesses with integrated brand plus growth marketing engagements.
• Velocity Partners: UK-based B2B marketing agency focused on demand generation, content, and account-based marketing for technology and growth-stage clients. Comparable in serving UK SMEs and scale-ups with multi-channel growth programs.
• M3 Agency: UK-based marketing and creative agency serving ambitious SMEs and growth-stage brands. Comparable in delivering integrated brand, content, and multi-channel campaigns to similar target segments.

Others

• Growth Division: UK community and talent network of growth marketers. Strategic partner of Kindred Works for assembling channel experts, so closely connected operationally though not a direct competitor; functions as an upstream talent supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kindred-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Works