Spin11

What Spin11 does

Spin11 is a Dublin-headquartered private company that designs, supplies, and distributes custom technical apparel for cycling, triathlon, and running clubs, as well as corporate clients and event organizers. Its core products are wind tunnel tested custom kits (jerseys, bib shorts, jackets, gilets, skinsuits, tri suits, and accessories) manufactured in Europe with premium fabrics including eVent membrane, bioceramic polyester, Super Roubaix fleece, COOLMAX yarn, and chamois pads from Dolomiti and Elastic Interface. The portfolio is structured across four collections — Sport (entry), Sport Plus (mid), Ultra (premium, Italian-made), and Carbon Elite (flagship) — each with a minimum order quantity of 5 items per style (20 for Carbon Elite) and a 50% surcharge for orders of 1-4 items.

The business operates on a custom bulk-order model: customers engage via a field sales team, receive a free professional design service, place orders with a 50% deposit, and receive delivery within 6-10 weeks depending on collection. A self-serve Team Store portal extends this to clubs of 10+ members by consolidating individual orders and payments into a single production run. An e-commerce storefront also handles individual retail accessories. Spin11 has been the Official Technical Clothing Supplier of Cycling Ireland and Team Ireland since 2013, kitting out the Irish National Team and para-cyclists, while also serving corporate clients such as PWC, Deloitte, and IKEA, and numerous Irish cycling clubs. Operations are concentrated in Ireland with UK sales coverage, supported by 1-10 employees and no disclosed external funding.

Name

Spin11

Legal name

Spin11

Website

https://spin11.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Spin11 is a Dublin-based custom technical apparel supplier serving cycling, triathlon, and running clubs, corporate clients, and event organizers across Europe with wind tunnel tested, European-manufactured kits across four quality tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Bulk Kit Orders: Custom clothing orders placed by cycling clubs, triathlon clubs, running clubs, and corporate groups. Customers pay 50% deposit to secure order, remaining 50% balance before shipping. Lead time typically 6 weeks for Sport/Sport Plus/Ultra collections, 8-10 weeks for higher-end collections.
2. Team Store Platform: Online ordering system for larger clubs (10+ members) that collects individual orders and payments, merging them into a single bulk club order. Allows individual shipping to members for additional P&P fee.
3. Individual Retail Items: Single items available for individual purchase through web store, including accessories like masks and neck warmers. 30-day returns policy applies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Spin11 designs, manufactures, and supplies custom cycling, triathlon, and running apparel for racing clubs, teams, corporate clients, and event organizers. Products include jerseys, bib shorts, jackets, gilets, skinsuits, tri suits, running singlets, and leisurewear, produced in Europe using premium technical fabrics such as eVent membrane, bioceramic polyester, Super Roubaix fleece, and COOLMAX yarn, with all garments wind tunnel tested. The company also operates a Team Store online platform that consolidates individual member orders into bulk club orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cycling Apparel Custom designed cycling apparel for clubs, teams, and corporate customers, including jerseys, jackets and gilets, bib shorts and tights, and skinsuits. Manufactured in Europe with wind tunnel tested technical fabrics (eVent membrane, Super Roubaix, COOLMAX) and premium chamois pads. Available across Sport, Sport Plus, Ultra, and Carbon Elite collections with MOQ of 5 per item and 6-week standard lead time.
• Custom Triathlon Apparel
• Custom Running Apparel Custom designed running apparel including t-shirts and singlets for running clubs, featuring moisture-wicking technical fabrics for performance and comfort.
• Custom Leisurewear
• Cycling Accessories (Retail) Individual retail items available for single-item purchase through the Spin11 web store, including socks, gloves, shoe covers, masks, and neck warmers. 30-day returns policy applies. Sourced from the same technical fabric partnerships as custom kit.
• Team Store Online Portal Online ordering platform available to clubs with 10+ members that allows individual club members to log in, select sizes and quantities, and pay online. Individual orders are consolidated into a single bulk club production run, eliminating administrative overhead for kit coordinators. Individual shipping to members available for additional postage fee.

Quantifiable outcome

• Delivery reliability: guaranteed on-time delivery with frequent status updates throughout production
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Cycling IrelandflagshipStrategic or Co-development Partner · 1 January 2013Official Technical Clothing Supplier of Cycling Ireland since 2013. Spin11 has developed and tested every garment in wind tunnel for Irish National Team and Cycling Ireland, continuously delivering the fastest and most technologically advanced kit for elite athletes competing internationally.
• Irish National TeamflagshipStrategic or Co-development PartnerSupplied race kit for professional cyclists including Dan Martin, Nicolas Roche, Sam Bennett, Ryan Mullen, and Conor Dunne for international events. Also kitted out Irish Track stars and Para cyclists including Mark Downey, Martyn Irvine, Eve McCrystal, and Katie George - Dunlevy with Wind Tunnel tested custom Speed Suits.
• Elastic InterfacecoreTechnology or IntegrationPartnership with Elastic Interface who manufacture chamois pads for some of the world's leading cycling brands. Elastic Interface provides Spin11 Sport Plus range with a range of pad options for all uses and to suit both male and female athletes.
• DolomiticoreTechnology or IntegrationPartnership with Dolomiti who manufacture premium chamois pads for some of the world's leading brands. Dolomiti provides 6-hour Dolomiti Bretagna chamois made from EIT X-Tract fabric for Ultra Bib Shorts, featuring great breathability and quick drying with Super Air base layer for maximum ventilation.
• eVentcoreTechnology or IntegrationUses eVent membrane fabric in gilets, jackets, and outerwear products. eVent provides wind and waterproof membrane technology with high breathability for cycling apparel, used in AquaTek jackets, WindStopper Membrane products, and Ultra/ Sport Plus outerwear.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ale Cycling: Italian cycling apparel brand offering custom team kits with strong European pro-team visibility; an emerging alternative for mid-market clubs evaluating suppliers.

Broad incumbents

• Sportful: Italian cycling and cross-country apparel brand with team-kit programs; competes with Spin11 in mid- to high-end custom performance cycling apparel.
• Rapha: Premium global cycling lifestyle brand with a custom kit offering for clubs and corporate teams, competing for the upper end of the same customer base.
• Endura: Scottish-based cycling and outdoor apparel brand with team and club custom programs; comparable technical positioning and accessibility to UK/Ireland cycling clubs.
• Assos: Swiss premium cycling apparel maker with custom team programs, focused on elite-level technical garments, overlapping with Spin11's Ultra/Carbon Elite positioning.
• Castelli: Iconic Italian cycling apparel brand with a custom team-kit program (Squadra), broader retail presence, and stronger global brand recognition than Spin11.
• Pearl Izumi: Established performance cycling apparel brand offering custom team kits and club apparel, with broader global distribution and a deeper multi-sport catalog than Spin11.

Direct peers

• Vermarc: Italian custom team-kit manufacturer with European production and wind-tunnel-validated products, competing for the same European cycling and triathlon clubs that Spin11 serves.
• Champion System: Global custom cycling and triathlon apparel manufacturer with a similar B2B club/team order model, multiple fabric partners, and online ordering portal. Most operationally comparable peer to Spin11.
• Pactimo: US-based custom cycling apparel specialist serving clubs, teams, and corporate accounts with an online team store and custom kit program directly comparable to Spin11's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Spin11ireland
• Facebookfacebook.com/Spin11
• LinkedInlinkedin.com/company/15207707

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin11